What You Will Do
- Build Meta and TikTok campaigns from briefs to our naming, tracking and
- structure standards, and self-check before every handover.
- Manage budgets, audiences, creative rotation and placements daily; act or
- escalate early when delivery drifts. As a Junior, your Pod Lead signs off any budget
- or major account change before it goes live.
- Keep catalogues, product sets, pixels and Conversions API healthy, and flag issues
- to your Pod Lead. (Mid level)
- Set up automated rules and run health checks after every launch and promotion.
- Run creative and audience tests on our framework and share what you learn with
- your pod and the wider team. (Mid level)
- Pull performance data, explain what moved and why, and support weekly and
- monthly reporting.
- Know each client's business and competitors, and keep up with new platform
- features.
- Use our automation and AI tools (bulk uploads, copy workflows, Smartly or similar) and suggest where manual work can be automated.
Your Platforms
- Core: Meta (Advantage+ shopping, catalogue and dynamic product ads,
- Partnership ads) and TikTok (Smart+, catalogues, Spark Ads).
- A plus: Pinterest and Snapchat.
- Tools: Meta Events Manager and Conversions API, TikTok Events API, Smartly or
- similar, GA4 and Looker Studio.
What You Will Bring
- Junior: 1 to 2 years of hands-on Meta or TikTok experience.
- Mid: 2 to 4 years running accounts end to end.
- Strong attention to detail and comfort with numbers; you check your own work before anyone else has to.
- Clear written English and confidence working with Australian stakeholders.
- Comfortable with high brief volumes and tight turnarounds; curious about automation and AI.
Nice to have: Search experience, retail or ecommerce, Meta Blueprint or TikTok
Academy certifications.
Skills & Attributes
- Commercially curious: you understand the trade-offs between efficiency and
- scale.
- Analytical, using data to shape decisions and recommendations.
- Organised and steady under pressure, keeping accuracy high when things get
- busy.
- Proactive, with genuine ownership of your work.
- collaborative team player who shares knowledge and asks for help early.
- Open to feedback and keen to grow, whether towards Pod Lead or client work.
Skills Required
- 2 to 4 years of experience running Meta or TikTok accounts end to end
- Hands-on experience with Meta or TikTok advertising platforms
- Strong attention to detail and comfort working with numbers
- Clear written English and confidence working with Australian stakeholders
- Ability to manage high brief volumes and tight turnarounds
- Curiosity about automation and AI
- Search advertising experience
- Retail or ecommerce experience
- Meta Blueprint or TikTok Academy certification
What We Do
Incubeta is a team of over 800 creators, thinkers, makers and doers working across 20 offices globally to unlock business growth for clients including Google, Hyundai, Netflix, HBO and L'Oréal. Incubeta combines capabilities across the full spectrum of digital disciplines to deliver standout outcomes at every brand touchpoint, from awareness to fulfilment. Incubeta’s ‘Upgrade your Growth’ narrative emphasizes how the business will grow alongside its clients focusing on expanding our services and products across the entire customer journey, giving clients back control over their data, customers, and actions. The Incubeta group has grown 20 fold over the past 7 years, offering fantastic growth opportunities for staff and helping its rising number of clients grow in a complex digital environment. The unification of its specialisms will ensure Incubeta remains at the forefront of innovation to help businesses unlock the power of digital and amplify growth.
