Media Lead

Reposted 2 Days Ago
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Fort Worth, TX, USA
In-Office
Senior level
Marketing Tech
The Role
The Media Lead will manage digital marketing campaigns, analyze performance, mentor team members, and provide strategic support to clients in the travel industry.
Summary Generated by Built In
About Koddi
We are a global technology company with software and services that help top digital marketplaces effectively monetize their first-party audiences through industry-leading commerce media technology and strategy. Our enterprise platforms leverage first-party data to drive marketplace revenue and profit by improving user experience and target shoppers throughout the purchase path. Koddi’s platforms enable any advertiser, any marketplace, in any industry to increase awareness, generate demand, and drive revenue. We are committed to driving innovation and growth in the commerce media space.
 
As part of that commitment, we’ve launched Koddi Academy, a learning platform designed to provide expert knowledge, competitive insights, and practical strategies for thriving in this fast-growing industry. Explore our latest certification course, to deepen your expertise and stay ahead in the evolving world of commerce media.

You can also sign up for our waiting list to be notified when new courses are released. Get started today at Koddi Academy.

Job Summary 

Koddi is looking for a Media lead to join its client services team. As a lead, you will be responsible for partnering with premier travel brands to create data-based, automated solutions to achieve their greater business objectives. You will leverage our industry-leading technology to manage large scale digital marketing campaigns and examine trends to provide valuable and actionable insights to our clients. The Lead supports Koddi’s clients by managing assigned campaigns, building relationships with our customers, preparing and leading weekly analysis for clients, and contributing to the company culture. Koddi is a fast-growing technology company and needs people who are passionate self-starters. Previous experience with large-scale dynamic advertising (e.g., DCO, feed-based retail or shop ads) is preferred but not required. 

What You'll Do

  • Analyze campaign performance and generate performance reports
  • Oversee budget pacing and make recommendations to meet monthly spend goals
  • Oversee the creation of new ad campaigns and ensure quality builds prior to launch
  • Create ad mockups and presentation decks for client delivery
  • Manage hotel information files and product catalogs, completing missing information to enable additional live properties
  • Create new catalogs, compile hotel information, organize images and URLs, and apply appropriate labels
  • Train and mentor Digital Marketing Analysts on advertising best practices
  • Provide strategic support across accounts and lead client calls
  • Set up tests, develop mockups, and deliver updates to P&I and stakeholders
  • Provide feedback on team efficiency and recommend improvements to increase productivity
  • Research industry trends, competitors, and solutions, and share insights with the team
  • Partner with the product team on campaign management tools and drive initiatives through completion
  • Collaborate on feature requests and contribute ideas for new enhancements that improve performance
  • Leverage AI tools to enhance campaign analysis, streamline reporting, generate insights, and improve workflow efficiency
  • Identify and implement AI-driven processes to improve testing, creative iteration, and performance optimization

What You'll Bring

  • Digital marketer with a strong eye for product enhancements and platform improvements
  • 5+ years of experience in an agency, paid search, or digital advertising environment in a client-facing capacity
  • Strong analytical skill set with the ability to mine data for trends and communicate opportunities effectively through data and visuals
  • Hands-on experience using AI tools such as ChatGPT, Claude, or similar platforms to support analysis, problem-solving, and workflow efficiency
  • Comfort integrating AI into day-to-day work and proactively exploring ways it can improve performance and productivity
  • Ability to work effectively in both independent and team environments
  • Self-motivated, results-oriented mindset with a strong sense of ownership
  • Capable of leading and managing multipoint communication, with strong written, verbal, and interpersonal skills
  • Comfortable with ambiguity and adaptable in a fast-growing environment
  • Highly detail-oriented and exceptionally organized
  • Proven ability to collaborate effectively with customers, management, and peers

Skills Required

  • 5+ years of experience in an agency, paid search, or digital advertising environment
  • Strong analytical skill set
  • Hands-on experience using AI tools
  • Ability to work effectively in both independent and team environments
  • Strong written, verbal, and interpersonal skills
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The Company
HQ: Fort Worth, TX
183 Employees
Year Founded: 2013

What We Do

Koddi's award-winning ad technology platform provides a robust network for brands to connect with consumers and drive revenue through native sponsored placements, metasearch, and programmatic media campaigns.

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