Media Investment & Analytics Lead
Who We’re Looking For
We’re looking for a Media Investment & Analytics Lead who combines deep biddable platform expertise (emphasis on paid social, followed by search and programmatic) with strong analytical thinking and a builder’s mindset. This client-facing leadership role will own media investment, campaign performance, optimization, and reporting across a portfolio of North American clients.
Success in this role requires equal parts technical fluency, commercial thinking, and communication skill. You’ll work closely with clients, vendors, strategists, and creative teams to translate business objectives into media performance while helping shape the systems, processes, and capabilities that support our next phase of growth.
You’re comfortable getting into the details of campaign execution and measurement, but you never lose sight of the bigger picture. You can explain complex platform mechanics in an approachable way, translate data into clear recommendations, and bring thoughtful conviction to client and team conversations.
What You’ll Be Doing
Based in Toronto, you'll lead a small team of campaign managers and analysts while owning media investment, campaign performance, and analytics across client accounts in Canada and the United States.
You will:
- Lead media investment across biddable platforms, including Meta, Instagram, TikTok, Reddit, Pinterest, Google Ads, and DV360.
- Partner with Strategy and Client Leadership teams to develop audience targeting, investment recommendations and measurement.
- Oversee campaign execution, trafficking, QA, platform administration, optimization, and reporting across client accounts.
- Monitor campaign health and performance, translating results into actionable recommendations that improve outcomes and inform future investment decisions.
- Guide clients through platform mechanics, performance trends, and emerging opportunities in a clear and approachable way.
- Manage vendor relationships, budgets, reconciliations, and delivery accountability.
- Coach and develop a team of campaign managers and analysts while helping shape the tools, systems, and processes that support a growing media capability.
- Collaborate closely with Strategy, Creative, Production, and Client Leadership teams to deliver integrated solutions that drive client success.
Who You Are
- A systems thinker who understands how planning, buying, measurement, reporting, and creative work together to drive results.
- Data-literate and practical, with a bias toward action and continuous improvement.
- A strong communicator who can translate complex media and analytics concepts into clear, actionable insights.
- Comfortable taking a position and backing it with evidence while building trust with clients and colleagues.
- Highly responsive, collaborative, and proactive in how you manage relationships and communication.
- A builder who enjoys creating structure, improving systems, and helping shape what's next.
- What You Bring
- 8+ years of experience in media investment, paid social, analytics, or performance marketing.
- Deep hands-on expertise managing and optimizing paid social campaigns across Meta, Instagram, TikTok, and YouTube.
- Experience with search, programmatic, video, and CTV is considered a strong asset.
- Strong working knowledge of ad servers, tagging, measurement frameworks, reporting tools, and campaign QA processes.
- Experience building dashboards, analyzing performance, and translating data into business recommendations.
- Proven success managing vendor relationships, budgets, and campaign delivery.
- Experience improving processes, implementing tools, and scaling operational excellence within a team environment.
Compensation for this role ranges from $160,000 to $180,000 CAD, depending on experience.
Zulu Alpha Kilo is an equal opportunity employer. It prohibits discrimination based on age, colour, disability, national origin, race, religion, sex, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial, and local laws. Zulu Alpha Kilo is committed to creating and maintaining an inclusive and accessible workplace. If you are contacted for an interview and require accommodation during the interviewing process, please let us know.
This job posting relates to an existing vacancy. Zulu Alpha Kilo uses artificial intelligence systems in the recruitment process to screen, assess, or select applicants but all hiring decisions are made by humans.
We appreciate your interest in joining Zulu Alpha Kilo. Although all applications are reviewed, only those selected for interviews will be contacted.
Skills Required
- 8+ years of experience in media investment, paid social, analytics, or performance marketing.
- Deep hands-on expertise managing and optimizing paid social campaigns across Meta, Instagram, TikTok, and YouTube.
- Experience with search, programmatic, video, and CTV.
- Strong working knowledge of ad servers, tagging, measurement frameworks, reporting tools, and campaign QA processes.
- Experience building dashboards, analyzing performance, and translating data into business recommendations.
- Proven success managing vendor relationships, budgets, and campaign delivery.
- Experience improving processes, implementing tools, and scaling operational excellence within a team environment.
- Experience leading and coaching a team of campaign managers and analysts.
- Client-facing leadership and strong communication skills to translate complex media concepts into clear recommendations.
What We Do
With 185 staff in New York, Toronto, and Vancouver, Zulu Alpha Kilo (Z.A.K. for short) was founded in 2008. We’re proud that our shop has built a reputation as an industry outlier and one of the most respected independent creative agencies in the world. Trade publications have written that Z.A.K. stands out as a ‘maverick global indie agency’ within the fiercely competitive advertising industry dominated by global holding companies. In 2016, Ad Age named us Small Agency of the Year and in 2017, 2021 and 2022, International Small Agency of the Year. We were featured as one of Forbes Top 100 Innovators of 2018, The Drum’s Agency of the Year 2021, and Campaign US 2021 Independent Agency of the Year. For three years running, Fast Company has recognized our work in their World Changing Ideas issue. In 2022, we were listed among the top ten independent agencies in the world in Cannes, One Show and D&AD, based on a body of effective, breakthrough work. We were founded on the belief that the world needs more creativity. It’s what drives all our decision-making. There is just so much ineffective, badly crafted work in the world that never gets noticed, has zero impact and is a waste of client budgets. We are here to change all that. When you truly embrace creativity as a competitive advantage, you will see it transform your world and your business. We’ve witnessed this over and over with our own clients. And, as a purpose-driven company, we also use our creativity to do good in the world by supporting causes we truly believe in. Want to change your world as a marketer? Let’s fight sameness together.
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