Media Ecosystem, Partnerships, and Innovation Manager

Description
Remote/Hybrid - This role is based remotely but if you live within a 50-mile radius of [Atlanta, Austin, Detroit, Warren, Pontiac, or Milford], you are expected to report to that location three times a week, at minimum.
The Role
The Media Ecosystem, Partnerships, and Innovation Manager performs a key role in maintaining GM's position as a global leader in the media landscape. The selected candidate will lead a team that will help build and manage media strategy and operations across automotive tiers (i.e., national, regional, local dealer), manage relationships with GM's key strategic media vendors (e.g., Disney, Ampersand, Google, Meta, Amazon, and others), and build and maintain a roadmap for continuous media innovation.
This person will collaborate with in-house media activation, brand strategy, research, analytics, and audience teams to ensure operations are consistent across all GM brands and across the globe. This is a great opportunity for someone capable of bringing big-picture thinking to drive GM media approaches forward, while also being able to get tactical and move ideas forward from concept to reality.
What You'll Do (Responsibilities):

• Ensure strategies for more efficient and effective media planning, buying, and activation scale across automotive tiers including, but not limited to: leveraging consistent audiences, defining swim lanes and coordination, ensuring proper measurement, facilitating effective coordination between media agencies, and helping to define appropriate channel messaging
• Develop and implement process for auditing adherence to cross-tier guidelines
• Work with Media Operations team to leverage technology platforms across tiers
• Lead GM's relationship and annual negotiation with key global media partners such as Disney, Ampersand, Google, Meta, and Amazon (including defining annual key partner list, setting up and leading appropriate regular touchpoints, communicating GM media priorities, negotiating partnership benefits available globally, organizing cross-functional engagements)
• Identify and explore emerging media themes to enable future success and competitive advantages
• Develop innovation learning agenda, manage innovation budget, identify tests across brands, help activate campaigns, and work with analytics and research to drive insights and inform future strategy
• Manage and develop the careers of direct reports and team members
• Collaborate across projects with multiple internal teams such as GM Research, Analytics, Legal, Purchasing, etc.
• Represent GM across multiple industry groups such as the Association of National Advertisers, World Federation of Advertisers, Interactive Advertising Bureau, Media Rating Council, etc.
• Create frameworks and toolkits that will allow global markets to leverage the team's work
• Create and support the development of presentations for executive leadership teams

Additional Description
Your Skills & Abilities (Required Qualifications):

• Bachelor's degree in Marketing, Advertising, Business Administration, or related field
• 7+ years of experience in paid media and/or digital marketing; agency and/or automotive experience preferred
• Skilled in the use of Microsoft Word, Powerpoint, Visio, and Excel
• Demonstrated experience leading a team
• Proven experience leading external relationships with media partners
• Ability to manage complex initiatives requiring the input of multiple stakeholders
• Ability to listen to and understand the needs of internal/external stakeholders and in turn develop thoughtful solutions
• Desire to remain current in the media space through ongoing education and skill development
• Excellent time management skills - the ability to effectively and efficiently use your time to focus on the most impactful activities and challenge those that distract from the identified goal
• Ability to work in a fast-paced environment while remaining graceful under pressure
• Proactive self-starter who can work well both independently and as part of a team
• Ability to build strong relationships with internal and external stakeholders at all levels
• This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate

Compensation:

• The salary range for this role is ($116,000 - $181,600). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Diversity Information
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire
Equal Employment Opportunity Statement (U.S.)
General Motors is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Accommodations (U.S. and Canada)
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.