What’s up? We’re VaynerMedia APAC! A full-service agency built for the now. Day in and day out, we propel some of the biggest brands in the world to the intersection of attention and culture. Headquartered in New York, we’re also in 7 cities across the globe and now, our size is proudly in the +95, servicing a diverse clientele all around the APAC region.
Culture is our key and Empathy is how we build it. VaynerMedia APAC is strong with a world-class combination of diverse backgrounds collaborating to put forward innovative, creative and strategic solutions to the one advantage that stands the test of time --- PEOPLE.
Who are you?
We’re looking for India-based Media Director to lead this work, by providing insights-driven media and measurement strategies, strengthening client & partner agency relationships, collaborating with cross-departmental teams, while growing and mentoring the founding team at Vayner India!
The Media Director is chiefly responsible for managing a division inside our Paid Media Department made up of Analysts, Senior Analysts, Managers, and Associate Directors. You will be tasked with becoming a trusted, respected leader within the organization and relied upon for high-level operations management, innovation, client/partner relationships, and general media executional excellence.
A proven track record of large scale media buying proficiency across several biddable platforms is a must, with particular depth in all or a majority of the following: Facebook/Instagram, Google (Search, YouTube, DV360), Programmatic Display/OLV, Publisher Direct. Experience in offline media (TV, Print, Radio, OOH) is also required; with experience in planning and managing both campaigns and always-on initiatives for major regional and global brands. Fluency with analytics, attribution and measurement systems is needed; and expertise is a major plus (including but not limited to GA360, Adobe, MOAT/IAS/DoubleVerify, Nielsen/Millward Brown/Oracle, Neustar/Visual IQ/Convertro, etc.).
You will report into the head of VM APAC and will work on a cohesive team consisting of buying, planning and analytics professionals working across several APAC-based clients.
Your EXPERTISE (The skills and knowledge needed to excel in this role)
- Ensures media plans are of the highest standard, assist in presentation material creation, and provide strategic guidance on reporting calls with clients
- Oversees a team of media analysts focused on 1-3+ clients, providing leadership, mentorship, vision, and technical expertise, working in conjunction with HR and other teams to foster team career growth and a positive work environment
- Embodies a true leadership mentality and willing to devote days to making your team successful, working for them, not above them
- Contributes to the continued growth and stability of VaynerMedia, being empowered to make decisions that are best for the company over the long-run
- Oversees execution by setting up process and clear lines of communication
- Updates performance benchmarks and share digital platform updates, both internally and externally with client partners
- Manages negotiations for high value and/or complex packages
- Approves all recommendations and presentations before sending to the client
- Delegates work effectively and not only teach direct reports but also deliver seamless client work
- Fosters an environment that encourages intelligent risk-taking, innovation, and creativity.
- Leads interviewing, hiring, training, coaching, developing and evaluating team members
- Leads cross-LoB buying deliverables
- Leads by example in terms of attention to detail, general work ethic, empathy, and internal/external professionalism
- Acts as a key contact for client and platform partners, operating as a go-to voice and leader for them
- Develops and deliver senior-level, sophisticated media investment strategies to clients, derived from industry insights and best-in-class expertise and thought leadership
- Collaborates across disciplines, specifically planning and analytics, to craft best-in-class, holistic omnichannel media strategies rooted in driving tangible business outcomes for large brands
- Provides actualized spends for client invoicing across clients and stakeholder spend trackers
- Operates as a “player/coach”, able to jump in and get into the weeds as needed to keep campaign work moving in the right direction
- Takes responsibility for and rectify (as needed) any mistakes or errors made by team members and implement standards/practices/methods to ensure errors do not repeat themselves
- Navigates a portfolio of brands within a larger conglomerate or business group and gain a deep understanding of their unique company architectures to ultimately build the strongest holistic relationship possible
- Works to proactively bring new/emerging opportunities to clients, pushing the envelope of media excellence
- Continuously strives for improvement across all team processes to streamline workflow and benefit the larger team
- Provides clear delegation of responsibilities across your organization and making expectations for success clear and concise
- Leads client communication around scope agreements, finance and billing, working closely with FinOps to keep a handle on monthly billing and incoming revenue
- Proactively identify the needs of our clients’ businesses to sell-through incremental campaign opportunities to clients (cross-disciplines at times where needed), to help deliver best in class work that helps to grow their business
Qualifications
- You have experience working in the advertising media landscape in the APAC region, and expertise planning and buying both digital and ATL media
- You have a minimum of 8+ years of industry experience with a proven track record of executing sophisticated, large scale digital media programs that drove tangible business outcomes.
- You have a good network of media and marketing professionals in the APAC region, including major publishers, brands.
- You have advanced written, presentation and general communication skills.
- You’ve experienced dealing with non-core buying teams, specifically media & communications planning, analytics, traditional media buying, and others.
- You have proven output rooted in highly strategic thinking that leveraged unique insights to drive disproportionate success.
- You have examples of leaning into new/emerging platform opportunities to drive media innovation.
- You’ve experienced leading and managing teams of at least 6-8 individuals (cross-disciplinary a plus)
- You have an infectious smile, an upbeat demeanor, and warm personality that contributes to an already strong company culture
- You are comfortable with a fast-paced environment; and working as an integrated team (across creative, media, and strategy)
- Professional English skills required, and bilingual is a huge plus!
Top Skills
What We Do
VaynerMedia is a global creative and media agency with offices in New York, Los Angeles, London, Singapore and Mexico City. We work differently because we’re built differently.
We are consumer-centric, not boardroom-centric; We respect the internet's impact on culture, not Madison Avenue’s; We have the humility and curiosity to find what’s right, not to debate it for months on end; We are all practitioners; We scale the unscalable; We value real consumer signals; We create ideas consumer-up, not ego-down; We believe that it’s our responsibility to deliver business results for our clients.
