Media Content Coordinator

The role focuses on strengthening media communication through high‑quality content creation, research, coordination, and cross‑functional collaboration.

• Develop impactful long‑form and short‑form content for earned, owned, and co‑created media.
  
• Prepare media pitch notes, press releases, briefing notes, responses, comments, and interview talking points.
  

• Conduct extensive secondary research on topics such as economic/social issues and sustainability to generate actionable insights and strengthen content.
  
• Identify key trends across traditional media, digital platforms, and corporate/brand communication.
  
• Perform environment scanning, including peer tracking and analysis.
  
• Study ITC initiatives thoroughly by engaging with internal/external experts and field experiences to craft compelling narratives.
  
• Leverage AI and relevant technologies for research, stakeholder targeting, impact analysis, and value-adding inputs.
  

• Work with various agencies by creating briefs, defining scope, offering support, and reviewing/bench-marking their output.
  

• Track, curate, and disseminate media clippings and related insights within the organization.
  

• Maintain and manage systematic archiving and retrieval of key communications and media assets.
  

• Create high-quality presentations for internal and external stakeholders to amplify the company’s messaging.
  

• Work closely with content, digital, and internal communications teams within CCD.
  
• Coordinate with multiple ITC businesses/divisions to meet media content needs.
  
• Support CCD and other functions in PR events and on-ground media initiatives.
  

• Post Graduate degree, preferably in Mass Communication, English, or Economics from a reputed university.
  
• Executive or self-skilling courses in communication, branding, Microsoft Office, or AI (for content).
  
• 6–10 years of relevant experience in content creation within PR agencies, journalism (preferably desk roles), or corporate communications in large companies.
  
• Excellent writing skills.
  
• Strong communication and coordination skills.
  
• Thorough understanding of traditional media, new‑age media, multimedia, social media, and influencers.
  
• Sharp eye for discovering news.
  
• Knowledge of economic, social, and environmental issues.
  
• Ability to manage multiple assignments at once and deliver under pressure.
  
• Ability to conduct strong secondary research.
  
• Proficient in MS Word, PowerPoint, Excel, and relevant AI tools such as ChatGPT, Canva, DALL·E, and Runway.
  
• Personality traits: self‑starter, energetic, enthusiastic, team player, compassionate, honest.