Media Buying and Operations Specialist

Posted 7 Days Ago
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Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur
1-3 Years Experience
AdTech • Marketing Tech
The Role
Responsible for day-to-day media buying for the agency, negotiating and building relationships to secure excellent master contract pricing.
Summary Generated by Built In

Company Description

About Publicis Groupe

Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world’s third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.

Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients own transformation.

This model, with a country led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.

It breaks down the silos between Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale.

Never has our vision and drive for Power of One been as demonstrable as in the role of the Global and Regional Client lead. The Publicis Groupe is a brand led organisation powered by data driven global Practices and has our clients at the absolute core of our business. The role of a RCL is essential for driving growth, for understanding and leading our clients own transformation through delivering the true scale our agencies capabilities. A RCL sets the vision, builds a culture of collaboration and curates a team of experts from our whole Groupe to deliver on that promise. They are true leaders with responsibility for revenue, profitability and leading the relationship with our clients. We could not be more committed to delivering excellence and we articulate our approach to that as the following;

 

Clients Come First; The entire Publicis Groupe transformation was designed to put clients at the center of all we do. Their needs and objectives drive the solutions we provide in order to help them win and grow.

We are Seamless; We have created the powerful role of the Regional Client Leader. One person who acts as one point of access and one point of accountability to tap an 80,000-deep pool of talent - free from silos, legacy, and convention.

We are Frictionless; We have unified P&Ls and removed all operational barriers that enable true collaboration.

We are Modular; The core benefit of our new organization is not only in the depth and range of capability but, more importantly, in our ability to configure situationally; the ability to configure around individual client needs and an open architecture to plug & play world class partners when needed. Modularity is critical as it enables a future proof way for this organization support innovation now and keep pace the changes that show no sign of stopping.

We are United; By fusing together our creative, intelligence, and technology expertise, we are able to provide clients with transformative ideas and consumer experiences, unlike any other agency or holding company in the marketplace.

Job Description

Media Buying (Offline and/or Online)

• The day-to-day media buying for the agency

• Deliver excellent master contract pricing through negotiation and relationships with media owners, wherever applicable

• Develop understanding of client business and ways of working from planning to getting approval and billing process

• Deliver added value opportunities across clients wherever possible

• Book all campaigns according to the brief (with confirmed media) and ensure financials are correct.

• Monitor campaign delivery and reconcile any under deliveries.

• Assist with auditing process across specific client base

• Follow through the closed job for invoicing process (incl. (proof of ads, supplier invoices, TV reporting, signed schedule)

• Constantly monitor performance and delivery of ad server and vendor reporting, where applicable

• Monitor and report on clients’ expenditure update by campaign by media, if needed

• Keep track of clients’ media master contract fulfilments.

• Prepare CI for all mediums and help Planners manage all material submission timelines.

• Work closely with Planners to ensure all the media plans are as per Starscape template and make sure all elements are incorporated.

• Checking campaign start dates on Starscape and ensuring Monitoring Status is updated on a timely basis

Billing Admin

1) Manage the media billing processes which involve

• Co-coordinating with media planning teams on billing instructions

• Processing billing instructions with finance/shared service teams

• Splitting insertions on finance system to match supplier invoices

• Resolving billing discrepancies with relevant stakeholders e.g. media vendors, media, finance and shared service teams

• Billing status monitoring and reporting

• Media plan actualization and reconcilation on monthly basis. Support Planners to update the media plans based on actualized amount.

• Participate in finance WIP & Precision billing meetings to make sure Client's invoices get processed and meet billing timelines.

• Maintain co-ownership of WIP report with finance team, ensure that jobs are progressively reconciled and closed

2) Other billing requirements include

• Support requirements for onboarding of new suppliers

• Ensure 100% billing completion before end of following month of activity

• Close open jobs in a timely manner, ideally within 3 months after campaign activity ends

• Resolve/respond to client billing queries

Qualifications

Qualifications

  • A minimum of 2 years' experience in media agency handling media trafficking or buying.
  • Familiar with and have worked with the major publishers.
  • Proficiency in offline buying. Preferably has experience with online buying (both self-served and managed service) and digital ad operations.
  • Strong in numbers and intermediate skills in Microsoft Excel (such as pivot table and v-lookup)
  • Analytical and meticulous with an excellent eye for details
  • A team player with an action-oriented mind-set, who is able to work with minimal supervision
  • Eager to learn and to be an expert on billing tools and systems
  • Excellent written and verbal communication skill
  • Proactive and ability to prioritize tasks, work well under pressure

Additional Information

Our employee benefits package comprises the following:

👉 Generous leave entitlements, including birthday leave, rest day and family care leave.

👉 Office closure for World Mental Health Day 10th October.

👉 Additional Company closure for all 4 major festive Celebrations

👉 Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.

👉 Life and personal accident insurance and group hospitalization and surgery.

👉 A hybrid working schedule and with Friday disconnects.

👉 Rest Relax & Recharge - office closure last week of December every year.

👉 Phone Allowance

The Company
HQ: Paris
45,929 Employees
On-site Workplace
Year Founded: 1926

What We Do

As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.

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