Media Buying Analyst

Posted 21 Hours Ago
Be an Early Applicant
Bogotá, Distrito Capital
Senior level
AdTech • Marketing Tech
The Role
The Media Buying Analyst will manage large media budgets and develop marketing strategies to maximize ROI. Responsibilities include managing campaigns, tracking media delivery, generating reports, and collaborating with teams to optimize campaign performance and troubleshoot issues during execution.
Summary Generated by Built In

Company Description

Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe. 

In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you. 

We Move People, and People Move Us!

Job Description

We are seeking a dynamic and experienced individual to handle large budgets for media campaigns and manage paid marketing strategies. The role involves budget allocation and maximizing ROI through targeted campaigns.

Key responsibilities include developing and implementing high-quality marketing campaigns, from targeting and projections to launch, pacing, optimization, and comprehensive reporting. You will also participate in production tasks related to activation and generate detailed reports on program content and media analytics.

In this role, you will maintain media buys, track delivery, and ensure make-goods are secured. You’ll assist with pre-campaign and post-campaign requirements, troubleshoot revenue models, and resolve any issues that arise during campaigns.

Additionally, you will handle queries from online advertisers and publishers, train and collaborate with peers, and continually seek opportunities for learning and self-improvement.

Qualifications

  • Microsoft Excel: Intermidate - Advanced (Must)
  • Excelent verbal and written communication (Must)
  • Strong analytical and numerical skill (Must)
  • Great ability for time management and independency (Must)
  • C1 or above english level
  • 6 or more years of experience with finance or accounting roles

Top Skills

Excel
The Company
HQ: Paris
45,929 Employees
On-site Workplace
Year Founded: 1926

What We Do

As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.

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