Media Buyer, Digital Investment

Company Description

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities, and our media investments for some of the world’s leading brands.

Job Description

Overview:

This position requires a highly motivated person to lead the day-to-day execution of one account. They will be activating digital strategic plan development and all aspects of implementation.

Responsibilities:

• Assist with planning and implementation for an automotive client account across digital (streaming audio, direct display, OLV, etc.) channels not including search and social. This includes inputting and maintaining campaigns within MediaOcean’s Prisma.
• Training/Support of Assistant Planners in billing, reporting, trafficking, analytics, and research
• Prepare and deliver buying and or digital trafficking specs and guidelines
• Create dynamic presentations that effectively communicate data, insights, and media to our clients.
• Build and maintain traffic sheets from initial launches to the client’s bi-monthly creative swaps
• Be part of the post-launch quality assurance process in partnership with the internal Ad Operations/MeasOps team.
• Intimate knowledge of consumer habits & touchpoints across the digital ecosystem, i.e. audio, digital mobile, social, video, search (understanding of programmatic is a plus)
• Craft knowledgeable and relevant POVs that assess media opportunities and place appropriate value
• Assist team with identifying optimizations across digital campaigns to ensure client’s KPIs are met

• Manage Vendor Billing: insertion orders, monthly billing reports, discrepancy resolution, and reconciliations
• Assist Supervisor in negotiation of Buys, Makegoods, Positioning, Value Add Negotiations
• Draw actionable insights based off syndicated data (i.e. competitive, consumer, etc.) in platforms such as comScore, GWI, Nielsen, and others.
• Build relationships with Sales Representatives to analyze value and applicability of media vehicles for client’s media plan

• Maintain a knowledge of all ad serving platforms DFA, IAS, and Innovid
• Continuously search for opportunities to be positive and to share the positive side to every situation

Qualifications

• 1+ years of media buying/planning experience (must have gone through one full campaign planning and implementation cycle)
• Previous automotive experience is a plus
• Must have strong analytical, research, and quantitative skills
• Must have excellent verbal and written communication skills, interpersonal skills, detail-orientation, follow-through skills
• Must be hard-working, detailed oriented, motivated self-starter, resourceful and thrive in a fast-paced environment
• Advanced Excel and PowerPoint skills, formulas, v-lookup, conditional formats, pivot tables, etc.

Additional Information

Compensation Range: $46,500 - $67,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/22/2024.

All your information will be kept confidential according to EEO guidelines.

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