Media Analytics Associate

Posted 17 Days Ago
Be an Early Applicant
New York, NY
62K-70K Annually
Junior
Marketing Tech
The Role
The Media Analytics Associate collaborates with Sales, Product, and Data Science to provide actionable data-driven insights, manage client accounts, and develop reporting for advertisers. Responsibilities include optimizing advertising decisions, enhancing client satisfaction, and contributing to EDO's TV measurement efforts.
Summary Generated by Built In

Who We Are

EDO is the TV outcomes company — a leading platform measuring Convergent TV advertising. Combining real-time engagement signals with world-class decision science, EDO maximizes creative and media performance for modern marketers at leading brands, TV networks, entertainment studios, and ad agencies. EDO’s investment-grade data align advertising investments to business results – with detailed competitive, category, historical, and predictive intelligence.

EDO is headquartered in Los Angeles and New York City. We also have an office space in San Francisco.

We recognize the benefits of hybrid working and want to create the best balance to ensure we can continue working together effectively. For this role, we have a hybrid work policy of 2 days a week in the office.

The Role

A Media Analytics Associate is a key member of the Media Analytics team, working side-by-side with Sales, Product, and Data Science to bring EDO data to life and maximize value for clients. The role requires equal parts analytic skill and the ability to create and present actionable data-driven insights to television networks, movie studios, marketers and their agencies.

What You Will Do

  • Manage client accounts as the day-to-day EDO point person for the research and insights teams at TV Networks and Fortune 500 advertisers.
  • Develop standard reporting and custom analyses for advertiser clients that highlight the power of EDO in optimizing advertising creative and media decisions.
  • Proactively deliver advertising category and brand-level insights to TV Networks that can be used to help drive TV ad sales.
  • Contribute to expansion of EDO Convergent TV measurement through managing first party ad tags and site pixels, and troubleshooting where needed.
  • Understand our clients’ needs and determine new ways to present EDO data in compelling ways that match those needs.
  • Ensure that clients are deriving maximum value from the EDO partnership to ensure high client satisfaction, renewals, and account growth.
  • Support the sales and business development process by producing analyses and marketing collateral for new business presentations.
  • Work with the EDO product team, engineers and data scientists to plan and prioritize features. Work with the data quality team to maintain data accuracy and completeness.
  • Understand and stay on top of changing industry dynamics and the competitive landscape.

What We Are Looking For

  • One to three years of experience in advertising/marketing research, corporate strategy, or consulting, preferably with interest or experience in the Media and Entertainment industry.
  • Exposure to R and SQL preferred, with interest in expanding skills with these tools.
  • Experience with pixel tagging process for either ads and/or site activity is a plus.
  • Ability to write and deliver presentations and reports that present our information in a succinct and usable manner - i.e. a great storyteller.
  • Highly comfortable with client engagement, and able to present analytics results to clients.
  • Passion for movies, TV and advertising is a plus.
  • Versatility, i.e., the ability and willingness to wear multiple hats and switch gears frequently.
  • A self-starter who is comfortable with ambiguity, and who has the desire to be part of a fast-growing, exciting, and nimble start up company.

Compensation and Benefits:

EDO offers a competitive compensation package. Components of compensation include:

  • Mid-stage equity and competitive salary
  • Flexible Time Off
  • Medical, dental and vision coverage, deeply discounted by EDO
  • 401(k) plan, FSA, HSA
  • Commuter Benefits
  • When in an office, employee meals, snacks, and more

In compliance with New York and California Pay Transparency Law, the salary range for this position is $65,000-68,000. We note the salary information as a general guideline only, as actual compensation may vary from posting. We will consider various factors to determine the offer for this role, including the scope and responsibilities of the position, relevant work experience, key skills, training, and business considerations.

EDO is an Equal Opportunity Employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status, or any legally protected status. All your information will be kept confidential according to EEO guidelines.

Top Skills

R
SQL
The Company
Culver City, CA
80 Employees
On-site Workplace
Year Founded: 2015

What We Do

EDO is a unique data, measurement and analytics company that powers the success of marketing, research and creative professionals. The company is an innovative leader in applying world-class data science and unique behavioral metrics to help its clients – marketers, TV networks and movie studios – generate greater value from their creative efforts and media investments. EDO has cool job openings in Los Angeles, New York City and San Francisco. Check out our open positions or request a demo at https://www.edo.com/

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