84.51° Overview:
84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized and valuable experiences for shoppers across the path to purchase.
Powered by cutting-edge science, we utilize first-party retail data from more than 62 million U.S. households sourced through the Kroger Plus loyalty card program to fuel a more customer-centric journey using 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.
84.51° follows a 5‑day in‑office work schedule to support collaboration, alignment, and team connection.
Join us at 84.51°!
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The Media Account Manager supports the Account Management and Account Executive teams across a portfolio of Kroger brands, playing a key role in campaign strategy and execution. This role contributes to informing media plans, building audiences, and delivering post-campaign reporting and insights.
The ideal candidate brings a strong understanding of Kroger Precision Marketing (KPM) media products and hands-on experience with 84.51° Stratum, leveraging data to answer client questions and inform media strategy. Responsibilities include owning audience builds, analyzing 84.51° Stratum reports, translating insights into actionable recommendations that drive performance, and assisting with post-campaign QA and reporting.
Success in this role requires the ability to thrive in a fast-paced, evolving environment and maintain a high standard of quality, and the desire to “wow” your clients and partners.
RESPONSIBILITIES:
- Support the Account Management team with campaign intake and setup, ensuring all requirements are captured accurately.
- Deliver precise and timely audience sizing and final targeting to enable on-time, error-free campaign execution.
- Assist in QA and validation of wrap report analyses, ensuring insights and recommendations are accurate and actionable.
- Collaborate cross-functionally with Account Executives, Account Management, Campaign Operations, Data Scientists, and Client Partners to execute client campaigns effectively.
- Proactively identify and troubleshoot campaign issues, partnering with Campaign Operations and Account Managers to implement solutions.
- Leverage 84.51° Stratum to pull, analyze, and interpret reporting that informs and strengthens media strategy.
- Interface with cross-departmental stakeholders to ensure seamless coordination and execution across campaigns.
- Manage a high volume of campaigns with strong attention to detail, working both independently and collaboratively in a fast-paced, dynamic environment.
QUALIFICATIONS, SKILLS, AND EXPERIENCE:
- Bachelor’s degree (B.A./B.S.) or equivalent work experience
- 1+ years of experience managing client relationships within targeted marketing communications or related projects
- Knowledge of Kroger Precision Marketing inventory and its differentiation in the marketplace
- Proficiency in 84.51° Stratum
- Experience with Bullseye, Prism, and KAP platforms is a plus
- Strong attention to detail with effective project management capabilities
- Analytical mindset with the ability to translate data into actionable insights
- Technical proficiency and ability to leverage tools accurately and efficiently
- Strong communication and interpersonal skills, with the ability to collaborate effectively across cross-functional teams
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Pay Transparency and Benefits
- The stated salary range represents the entire span applicable across all geographic markets from lowest to highest. Actual salary offers will be determined by multiple factors including but not limited to geographic location, relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data and cost of labor. In addition to salary, this position is also eligible for variable compensation.
- Below is a list of some of the benefits we offer our associates:
- Health: Medical: with competitive plan designs and support for self-care, wellness and mental health. Dental: with in-network and out-of-network benefit. Vision: with in-network and out-of-network benefit.
- Wealth: 401(k) with Roth option and matching contribution. Health Savings Account with matching contribution (requires participation in qualifying medical plan). AD&D and supplemental insurance options to help ensure additional protection for you.
- Happiness: Paid time off with flexibility to meet your life needs, including 5 weeks of vacation time, 7 health and wellness days, 3 floating holidays, as well as 6 company-paid holidays per year. Paid leave for maternity, paternity and family care instances.
Skills Required
- Bachelor's degree or equivalent work experience
- 1+ years of experience managing client relationships in marketing communications
- Knowledge of Kroger Precision Marketing
- Proficiency in 84.51° Stratum
- Attention to detail with project management capabilities
- Analytical mindset for data translation into insights
- Strong communication and interpersonal skills
84.51° Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about 84.51° and has not been reviewed or approved by 84.51°.
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Leave & Time Off Breadth — Time off is described as generous from day one, with substantial vacation alongside wellness/floating days and company holidays. This breadth of leave is treated as a standout element of the package.
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Retirement Support — The package includes a 401(k) with a matching contribution and an HSA match for eligible plans. These features are positioned as solid components that enhance overall compensation value.
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Parental & Family Support — Paid parental leave covers birth and adoption with support for both birthing and non‑birthing parents. This complements core health coverage and reinforces a family‑friendly offering.
84.51° Insights
What We Do
At 84.51° we use sophisticated tools, technology and data analytics to help retail partners develop, nurture and embrace customer-driven relationships. 84.51° is a retail data science, insights and media company. We help the Kroger company, consumer packaged goods companies, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase. Powered by cutting edge science, we leverage 1st party retail data from nearly 1 of 2 US households and 2BN+ transactions to fuel a more customer-centric journey utilizing 84.51° Insights, 84.51° Loyalty Marketing and our retail advertising solution, Kroger Precision Marketing.
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