MCE Insight Manager

Are you passionate about optimizing multichannel customer engagement (MCE)? Do you want to join a global healthcare company to contribute to improving the lives of our patients? We are looking for a talented MCE Insight Manager to join our team at Novo Nordisk, Japan. Apply now and join us for a life-changing career!
About the department
Novo Nordisk is a leading global healthcare company with a 100-year legacy of driving change to defeat serious chronic diseases. With a focus on diabetes care, we are actively working to improve the daily lives of people with diabetes and change the course of the diabetes pandemic. Our team is dedicated to optimizing multichannel customer engagement and driving business opportunities through innovative marketing strategies.
Our organization has been globally recognized as the Best Place to Work, topping the ranks for two consecutive years in 2022 and 2023. It is an exciting time to join Novo Nordisk and be part of a dynamic company in an even more dynamic industry, helping us achieve our aspirations to establish a global presence.
The position
As an MCE insight Manager, you will Develop and execute multichannel engagement strategies to create and implement comprehensive NNPL channel strategies and initiatives to engage customers through various channels such as email, social media, websites, and paid media along with stakeholders. You will generate insights from customer data and market research like developing and analyzing customer data, including demographic and behavioral information, to uncover insights for effective targeting and personalization. You will also collaborate with cross-functional teams to optimize multichannel campaigns and be partner with marketing teams to align multichannel engagement strategies with overall marketing objectives.
Other tasks include, but are not limited to:

• Identify target customer segments and tailor engagement tactics accordingly and collaborate with marketing team to leverage digital channels effectively for customer engagement.
• Conduct market research to understand customer needs, preferences, and trends.
• Use data analytics tools to extract meaningful insights and translate them into actionable recommendations
• Coordinate with creative teams to develop compelling content and visuals for various channels
• Collaborate with data analytics team to measure and evaluate campaign effectiveness, and make data-driven optimizations

Qualifications

• Minimum bachelor's degree in marketing, Business Administration, or related field.
• Minimum of 3 years of experience in marketing/digital marketing and customer insight analysis.
• Experience in developing and implementing multichannel marketing campaigns.
• Proficiency in data analysis and market research tools is preferred.
• Fluent in oral and written Japanese and communicate level in English (both oral and written).

Working at Novo Nordisk
At Novo Nordisk, we don't wait for change. We drive it. We're a dynamic company in an even more dynamic industry, and we know that what got us to where we are today is not necessarily what will make us successful in the future. We embrace the spirit of experimentation, striving for excellence without fixating on perfection. We never shy away from opportunities to develop, we seize them. From research and development, through to manufacturing, marketing and sales - we're all working to move the needle on patient care.
Contact
Upload your CV to our online career page (click on Apply and follow the instructions).
Deadline
Until the completion of recruitment
Applications will be screened on an ongoing basis, so you are encouraged to apply as soon as possible.
We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.
At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we're life changing.
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