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The Role
Own and grow key UAE mass market accounts through strategic joint business planning, trade investment, and in-store execution. Manage listings, launches, pricing, promotions, forecasts, and account P&L while ensuring shelf execution, planogram compliance, and supply issue resolution. Use customer and market data to drive decisions and collaborate cross-functionally to meet growth targets.
Summary Generated by Built In
We are recruiting a Mass Market Business Development Manager - Modern Trade for one of our clients, a leading pharmaceutical company based in Dubai.
About Our Client
Our client is a well-established pharmaceutical company in Dubai, recognized for its commitment to innovation, quality, and patient-centric healthcare solutions. With a strong regional presence and a growing portfolio of pharmaceutical products, the company plays a key role in supporting healthcare systems across the Middle East. They foster a data-driven culture and offer a collaborative environment where insights directly influence strategic and commercial decisions.
Key Responsibilities
- Own key mass market accounts, translate ambition into commercial execution, and raise the standard of how products are positioned and executed in-store
- Lead business planning, trade investment, and category leadership to drive growth that is both commercially strong and brand-enhancing, with accountability for account P&L, close collaboration with internal stakeholders across finance, supply, marketing, and other functions, and customer/channel demand forecasting that feeds into the IBP process
- Develop strategic customer relationships across priority UAE mass market accounts
- Manage listings, launches, pricing, promotions, and trade terms with strong commercial discipline
- Resolve supply and service challenges quickly to ensure execution excellence
- Develop promotional plans around key shopper and customer moments
- Manage investment planning and retailer submissions with accuracy and efficiency
- Drive best-in-class shelf execution, planogram compliance, and secondary placement standards
- Leverage field insights and execution data to identify gaps and implement corrective actions quickly
- Monitor sales, distribution, execution, and trade investment with a strong performance focus
- Maintain scorecards, forecasts, and issue resolution processes with strong cross-functional discipline
- Build demand forecasts by customer and channel for assigned accounts, contributing to the IBP process
- Support the development of the UAE mass market growth agenda by customer, category, and brand
- Recommend portfolio, pack, and pricing strategies to strengthen channel competitiveness
Requirements
- Bachelor’s/Master’s degree in Management or a related field
- 6–8 years of commercial experience, with strong expertise in UAE modern trade account management
- Proven track record managing leading hypermarket and supermarket customers in the UAE
- FMCG experience is essential; experience in consumer health, OTC, or VMS is an advantage
- Strong understanding of joint business planning, trade investment, and promotional effectiveness
- Ability to use customer and market data to drive actions and influence business decisions
- Strong stakeholder management, negotiation, and execution skills
- Fluent in English; Arabic is an advantage
- Based in the UAE with regular field travel; a valid UAE driving license is required
Benefits
- Employee Benefits as per the UAE Labor Law
- Competitive Salary
Skills Required
- Bachelor's or Master's degree in Management or related field
- 6-8 years of commercial experience with UAE modern trade account management
- Proven track record managing leading hypermarket and supermarket customers in the UAE
- FMCG experience
- Experience in consumer health, OTC, or VMS
- Strong understanding of joint business planning, trade investment, and promotional effectiveness
- Ability to use customer and market data to drive actions and influence business decisions
- Strong stakeholder management, negotiation, and execution skills
- Fluent in English
- Arabic language skills
- Based in the UAE with regular field travel
- Valid UAE driving license
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The Company
What We Do
Decision Management Consultants (DMC) is a trusted and experienced business consultancy firm in the UAE, established in 1990, providing expert guidance for business setup, growth, and success.
