MarTech Technical Architect

Posted 3 Days Ago
Be an Early Applicant
2 Locations
In-Office or Remote
130K-150K Annually
Senior level
Software • App development
The Role
The MarTech Technical Architect will design and implement CRM and growth marketing solutions, bridging marketing goals with technical execution, using Braze, HTML, and APIs for client engagement.
Summary Generated by Built In
Introduction:

Very Good Ventures is a global consultancy that delivers clients elegant solutions using disruptive technologies. At VGV, we believe that building very good technology starts with a culture of excellence, collaboration, humility, and openness – and of course, have a very good time while doing it.  We place our company values and culture at the forefront of everything we do. 

Rising to prominence as the foremost Flutter experts, VGV is at an exciting stage of growth as we expand our global presence and our range of strategic services. Our mission is to lead the most influential companies through new digital frontiers and improve the relationship between technology and those that create, manage, and experience it. VGV’s client roster spans industries, including Toyota, Google, Dow Jones, JSX, Betterment, and Norwegian Cruise Lines. 

People come to work at VGV to solve challenging problems with the newest technology, alongside some of the best talent in the industry, and in a culture that remains steadfastly dedicated to its employees.

MarTech Technical ArchitectLocation: United States or Latin America (Remote)Position Overview

As a MarTech (Braze, primarily) Technical Architect, you will be both a strategic advisor and a hands-on builder. You will design and implement cutting-edge CRM and growth marketing solutions, bridging the gap between marketing goals and technical execution.

From mapping lifecycle strategies to writing the Liquid, building the data flows, and coding the integrations, you will empower clients to achieve high-velocity, deeply personalized, and data-driven customer engagement. This role is equal parts architect, engineer, and strategist — perfect for someone who thrives on seeing strategy come to life through execution.

Role Objectives
  • Partner with clients to architect and implement scalable MarTech solutions that drive growth and customer lifetime value.
  • Roll up your sleeves to build, integrate, and optimize across SDK/API connections, campaign automation, and personalization logic.
  • Act as the bridge between marketing, product, design and engineering, ensuring strategies translate into reliable and future-ready platforms.
  • Develop frameworks, playbooks, and reusable assets that elevate VGV’s MarTech practice and deliver premium outcomes for clients.
  • Build, QA and launch campaigns, teaching teams the most effective way to adopt the most advanced technological features, automation capabilities and personalization strategies. 
  • Leverage HTML and other technologies to code email, in-app messages, content cards and other communications for launch, including coding modular design systems for owned-channel messaging. 
Key Responsibilities

Strategy & Architecture

  • Translate client growth goals into technical solutions across CRM, CDP, and analytics platforms.
  • Design scalable data models, workflows, and integrations to support advanced lifecycle marketing.
  • Conduct solution reviews and provide forward-looking recommendations on architecture, tools, and process.

Hands-On Engineering

  • Deploy complex campaigns, Canvases, and automations in platforms like Braze.
  • Use HTML and other mobile-responsive coding to prepare modular channel systems for launch.
  • Write Liquid, Connected Content, and personalization logic to enable 1:1 customer experiences.
  • Implement SDKs and APIs, set up event tracking, and ensure clean, reliable data flow across systems.
  • Troubleshoot technical issues, debugging and delivering solutions directly.

Growth Enablement

  • Partner with marketers and product managers to launch new lifecycle campaigns, from experimentation to scale.
  • Build onboarding and enablement materials so clients can independently operate their platforms.
  • Deliver workshops and training that combine technical depth with practical marketing applications.

Innovation & Optimization

  • Identify opportunities to optimize performance, speed, and personalization at scale.
  • Stay current with emerging MarTech capabilities and integrate new tools where they deliver measurable client value.
  • Champion experimentation and test-and-learn approaches that drive both short-term wins and long-term growth.

Culture & Mentorship

  • Mentor teammates in growth engineering best practices, code quality, and problem solving.
  • Share knowledge, contribute to reusable playbooks, and foster VGV’s culture of collaboration and curiosity.
Qualifications
  • 5+ years in growth engineering, MarTech, or CRM technical architecture roles.
  • Hands-on expertise with Braze (Canvas, segmentation, personalization, APIs/SDKs) is required.
  • Strong technical skills in APIs, SDKs, data flows, and campaign automation.
  • Experience building and scaling lifecycle campaigns across multiple channels (email, push, in-app, SMS, WhatsApp, etc.).
  • Ability to code and configure in tools like Liquid, SQL, or scripting languages.
  • Excellent communication skills; comfortable talking with CMOs one minute and debugging code the next.
  • Highly fluent or native command of English.
  • Willingness to travel up to 20% for client engagements and VGV team collaboration.
  • Experience with Talon.One .
Preferred Qualifications / Nice-to-Haves
  • Braze Certified Technical Architect or similar certifications.
  • Experience with CDPs, data warehouses, and analytics platforms (Amplitude, Segment, Snowflake, etc.).
  • Familiarity with advanced personalization and experimentation frameworks.
  • Exposure to SCRUM / Agile practices and project management.
  • Experience designing loyalty programs or growth experimentation playbooks.
Total Rewards

VGV wants all employees to be supported in their personal and professional development, so we take a comprehensive approach to compensation and benefits. The initial annual base salary for this position in the U.S. is expected to range from $130k - $150k. We benchmark every role based on location and against comparable companies to ensure competitiveness; however, actual compensation depends on experience, skills, qualifications and other job-related factors. 

To further support your growth, VGV also offers:

  • Subsidized health insurance, dental, and vision coverage
  • Flexible PTO and company holidays
  • 401k retirement savings plan with matching employer contribution
  • 12–16 weeks universal fully paid family leave
  • HSA with employer contribution for those on a high deductible plan
  • Working with a talented, global team on cutting-edge projects with well-known clients
Company Values
  • Raise the Bar
  • Grow with Grit
  • Build Momentum
  • Collaborate with Candor
  • Enjoy the Ride

Very Good Ventures is an equal opportunity employer and welcomes applicants from all backgrounds. We are committed to providing a fair and inclusive work environment, free from discrimination and harassment, and promoting diversity in our workforce. We value and celebrate the unique perspectives and contributions of each member of our global workforce, regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic. We believe that a diverse and inclusive workforce is essential to our success as a company.

Top Skills

Amplitude
APIs
Braze
HTML
Liquid
Sdks
Segment
Snowflake
SQL
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The Company
New York, New York
137 Employees
Year Founded: 2018

What We Do

We work with the biggest companies to design, build, and scale successful Flutter apps.

We do more with the resources available, reach any screen from a single codebase, and implement best practices for long-term growth

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