MarTech Solutions Architect

BLEND360 is a leading data science and marketing consultancy that helps companies unlock the power of data and technology to drive better outcomes. Our mission is to deliver exceptional value through a unique blend of analytics, technology, and human ingenuity. 

We're seeking a MarTech Solutions Architect who thrives in fast-paced environments, understands the full marketing technology ecosystem, and can translate business goals into scalable technology solutions. If you're a strategic thinker with deep technical chops across multiple platforms, we’d love to meet you. 

As a MarTech Solutions Architect, you will play a pivotal role in designing, implementing, and optimizing marketing technology solutions across client engagements. You’ll act as the bridge between marketing, data, and technology teams, and provide expert guidance on integrating, configuring, and leveraging a broad range of marketing platforms. You will be required to assess internal tools, data platforms, and software used by marketers and possess an understanding to execute, manage, and measure the usage of this ecosystem. 

Key Responsibilities: 

• Lead the design and architecture of end-to-end MarTech solutions for client projects. 

• Deep dives and in-depth understanding of the client ecosystem, data flow, tools at play, and available processes as it relates to use cases. 

• Evaluate client needs and recommend best-fit technologies and integration strategies. 

• Provide cross-platform expertise across platforms such as Adobe Experience Cloud, Salesforce Marketing Cloud, HubSpot, Braze, Segment, Tealium, and others. 

• Translate marketing strategies into functional technology requirements and solutions. 

• Guide implementation teams and ensure technical solutions are aligned with business objectives. 

• Collaborate with data science, analytics, and engineering teams to ensure seamless data flows and activation. 

• Conduct MarTech audits and capability assessments to inform roadmaps and platform improvements. 

• Stay current with industry trends and new technologies to continually enhance Blend360’s MarTech offerings. 

• Present architectural solutions and roadmaps to stakeholders and executive teams. 

• Design and maintain unified customer profiles across platforms and touchpoints 

• Lead schema design for customer data models 

• 5+ years of experience in marketing technology, digital architecture, or marketing operations. 

• Proven experience across multiple MarTech platforms (e.g., Adobe, Salesforce, CDPs, CRMs, automation tools). 

• Deep understanding of the MarTech and AdTech spaces and the data found within. 

• Strong understanding of Identity Resolution (IDR), including deterministic and probabilistic matching, cross-device tracking, and the use of customer identifiers (e.g., email, MAID, cookie IDs, hashed PII) to create unified customer profiles across platforms and channels. 

• Strong understanding of customer data platforms (CDPs), tag management, identity resolution, and cross-channel orchestration. 

• Proficiency in systems integration, API management, and data workflows. 

• Hands-on experience with marketing automation, campaign execution, and analytics tools. 

• Ability to translate complex technical topics into business-friendly language. 

• SQL proficiency; ability to query Snowflake, BigQuery, or similar 

• Experience with CMPs (Consent Management Platforms)/ ability to design privacy-aware systems respecting opt-ins, consent flags, and regional legal frameworks 

• Familiarity with cloud platforms (AWS/GCP/Azure), especially services related to data and identity (e.g., AWS Cognito, GCP Identity Platform) 

• Exceptional communication and stakeholder management skills. 

• Experience working in a consulting, agency, or client-facing environment is a plus. 

• Bachelor’s degree in Marketing, Computer Science, Information Systems, or a related field; relevant certifications are a bonus.