The role involves designing scalable MarTech architectures, leading content management and personalization initiatives, defining integration strategies, and collaborating with business and marketing teams to deliver digital transformation solutions. The ideal candidate has strong leadership, API integration, cloud, data governance, and content strategy experience. Experience in Adobe Experience Cloud, Customer Data Platforms, Salesforce Marketing Cloud, and AI-driven personalization is an added advantage.
ResponsibilitiesCollaborate with business stakeholders to assess client technical ecosystems, identify capability gaps, and analyze overall performance.
Define technical architecture and capture decisions for Marketing systems, including Content Management, Personalization, A/B Testing, CDP, Assets and Work Management, etc.
Recommend MarTech solution architectures and best practices aligned with client objectives.
Lead technical requirements gathering, solution design, process improvement, and implementation of marketing technologies across various projects.
Design and implement data and content strategies for multiple consumer environments, enhancing personalized targeted experiences and driving business value.
Design and implement data layer contracts, tagging standards, consent gating, and data integrity systems.
Collaborate with cross-functional teams to integrate MarTech technology and measurement components.
Define strategy, roadmaps, MVP, implementation, maintenance, consolidation, and deprecation of MarTech platforms.
Optimize client ecosystems and enable capabilities across an omni-channel marketing data system.
Enforce performance, accessibility, SEO, and privacy, with clear ownership when one is breached.
Degree in an associated field and/or advanced certification with demonstrable market experience.
Senior-level experience (10+ years) in the MarTech space.
Senior-level IT experience (10+ years) with Agile methodologies.
Full lifecycle implementation experience using various SDLC methodologies.
Senior-level experience in architect roles, designing and developing complex technology architectures, workflows, best practices, and governance guidelines.
Senior-level experience in Digital Strategy/Digital Transformation.
Expertise in architecture and design of marketing, advertising, personalization, and data orchestration technologies for MarTech/digital projects.
Cloud infrastructure fluency (AWS or equivalent): serverless compute, secrets management, observability, and cost control.
Strong integration fundamentals: OAuth/OIDC, SAML, REST, webhooks, idempotency and reconciliation, durable asynchronous processing
Preferred:
Deep enterprise DXP experience (Adobe Experience Manager, Uniform.dev, Contentful or similar) and familiarity with headless delivery models.
Production experience with modern web delivery: React/Next.js, edge platforms and CDNs, server rendering, caching, and redirect management.
CI/CD ownership at scale: pipelines, environment strategy, automated quality and performance gates, and safe release and rollback practice.
Structured content and DITA, and B2B experience in manufacturing, industrial, or dealer/distributor networks.
Skills Required
- Degree in an associated field and/or advanced certification with demonstrable market experience
- 10+ years of senior-level MarTech experience
- 10+ years of senior-level IT experience with Agile methodologies
- Full lifecycle implementation experience using various SDLC methodologies
- Senior-level experience designing complex technology architectures, workflows, best practices, and governance guidelines
- Senior-level experience in digital strategy and digital transformation
- Expertise in marketing, advertising, personalization, and data orchestration technologies for MarTech and digital projects
- Cloud infrastructure fluency, including serverless compute, secrets management, observability, and cost control
- Integration experience with OAuth/OIDC, SAML, REST, webhooks, idempotency and reconciliation, and durable asynchronous processing
- Enterprise DXP experience with Adobe Experience Manager, Uniform.dev, Contentful, or similar
- Familiarity with headless delivery models
- Production experience with React/Next.js, edge platforms, CDNs, server rendering, caching, and redirect management
- CI/CD ownership at scale, including pipelines, environment strategy, automated quality and performance gates, and safe release and rollback practices
- Experience with structured content and DITA
- B2B experience in manufacturing, industrial, or dealer/distributor networks
Perficient Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Perficient and has not been reviewed or approved by Perficient.
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Retirement Support — Retirement offerings are positioned as robust, including a 401(k) with company match, an Employee Stock Purchase Plan, and an option for after-tax contributions (mega backdoor Roth). Eligibility details are described as clear for core benefits, supporting confidence in plan access timing.
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Parental & Family Support — Parental benefits are described as structured, with paid maternity recovery time and paid parental leave for all new parents. Company-paid disability coverage is also highlighted, strengthening the overall family support posture.
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Fair & Transparent Compensation — Compensation is characterized as generally market-aligned for a portion of roles, with examples of pay being viewed as fair or decent in certain contexts (such as remote or region-specific situations). Variable pay potential appears stronger in some tracks, improving perceived competitiveness for those roles.
Perficient Insights
What We Do
Perficient is a leading global digital consultancy. We imagine, create, engineer, and run digital transformation solutions that help our clients exceed customers’ expectations, outpace competition, and grow their business. With unparalleled strategy, creative, and technology capabilities, we bring big thinking and innovative ideas, along with a practical approach to help the world’s largest enterprises and biggest brands succeed.
