Marketo Expert

Job Overview:

We are seeking an experienced Marketo Expert to join our dynamic marketing operations team in Mumbai. The ideal candidate will have 5–6 years of hands-on experience working in a marketing agency environment, supporting clients across industries by developing, executing, and optimizing campaigns using Adobe Marketo Engage. This role requires deep expertise in Marketo, strong marketing acumen, and a client-first mindset to deliver seamless campaign execution and performance tracking. 

Key Responsibilities: 

• Design, build, and execute end-to-end Marketo campaigns, including emails, landing pages, nurture programs, and lead scoring. 
• Manage campaign operations across multiple client accounts, ensuring timely execution and accuracy. 
• Collaborate with clients to understand campaign goals, develop campaign strategies, and recommend best practices. 
• Set up smart lists, segmentation, tokens, and dynamic content to personalize marketing communications. 
• Conduct A/B testing, monitor campaign performance, and generate performance reports with actionable insights. 
• Ensure CRM and Marketo integration health  
• Maintain data hygiene, manage opt-outs, and ensure compliance with GDPR, CAN-SPAM, and other data privacy standards. 
• Support campaign QA processes including testing email renders, link validation, and responsive layouts across devices. 
• Work with internal cross-functional teams (creative, data, strategy) to deliver on campaign KPIs. 
• Stay current on Marketo platform updates and industry trends to enhance strategies. 

Key Skills: 

• 5–6 years of hands-on experience in Marketo campaign management in a digital marketing agency setting. 
• Strong understanding of marketing automation concepts, campaign workflows, and lifecycle marketing. 
• Proficient in creating emails, landing pages, forms, and nurture programs within Marketo. 
• Familiarity with marketing metrics, performance analytics, and attribution models. 
• Experience integrating Marketo with CRM platforms like Microsoft Dynamics. 
• Excellent communication skills; ability to translate technical details into business insights. 
• Understanding of broader digital marketing tactics such as email marketing, demand generation, lead nurturing, and content marketing. 
• Marketo Certified Expert (MCE) certification preferred.
• Agency Experience Preferred
• Bachelor's degree in Marketing, Communications, or related field. 

What We Offer: 

• Opportunity to work with global team across diverse industries. 
• A collaborative, inclusive, and growth-focused work culture.
• Competitive compensation and benefits. 
• Ongoing training and certification support to stay ahead in MarTech.