Web Strategy & Experience Leader at Crowe (Indianapolis, IN)

| Indianapolis, IN
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Your Journey at Crowe Starts Here:

At Crowe, you have the opportunity to deliver innovative solutions to today's complex business issues. Crowe's accounting, consulting, and technology personnel are widely recognized for their in-depth expertise and understanding of sophisticated process frameworks and enabling technologies, along with their commitment to delivering measurable results that help clients build business value. Our focus on emerging technology solutions along with our commitment to internal career growth and exceptional client value has resulted in a firm that is routinely recognized as a "Best Place to Work." We are 75 years strong and still growing. Come grow with us!

Job Description:

The Web Strategy & Experience Leader is responsible for driving the development of the Crowe LLP online presence in support of the firm's business and brand strategy. Our ideal candidate is an experienced web site leader who is a blend of web strategist, data-driven marketer, innovator, and pragmatic problem solver with a human-centered focus.

In this position, you will help shape the strategic roadmap for the site and will be responsible for executing against that roadmap. We are looking for a senior leader who can translate strategy into tactics and team efforts that achieve defined metrics. You must also work in a hands-on capacity to develop team skills, implement systems, and troubleshoot issues.

In this role, you will work closely with UX design, growth marketing, development resources, content producers, and agencies to proactively manage, prioritize, execute, and continually optimize the site. You will be responsible for ensuring the site can support larger digital and media strategies, campaigns, and integrations. You will bring rigor and business acumen to metrics and reporting to demonstrate the value and impact of our site and will continuously identify opportunities to improve the website experience and conversions.

Responsibilities:
  • Evolve the web site to create a strong online presence for Crowe LLP that fuels our growth, builds the brand, and educates and guides visitors at all stages of the decision-making cycle.
  • Help shape, maintain, and execute a roadmap of web projects, deliverables, and initiatives. Develop processes and procedures to ensure projects are prioritized by impact and delivered on time.
  • Own multiple web projects simultaneously ensuring updates are executed smoothly, on schedule, and within scope to keep the site fresh, engaging, and relevant.
  • Manage external agencies and service providers to support web projects as needed.
  • Collaborate across teams, including practice strategy, content strategy, channel marketing, and external agencies to ensure web plans align with strategic initiatives including personalized content experiences, customer marketing, and support paid campaigns.
  • Partner closely with brand, content, marketing operations, and dev teams to bring projects and designs to life on the website consistent with UX and SEO best practices and style guidelines.
  • Seek opportunities to improve web processes, increasing speed, efficiency, and collaboration.
  • Support website optimization strategies that improve user experience and demand generation, using A/B and user testing, personalization, ABM, and CRO strategies and initiatives.
  • Responsible for ensuring web information architecture, navigation, customer journey is clear, compelling and consistent for desktop and mobile.
  • Collaborate as part of a larger team on the global crowe.com strategy and evolution.
  • Help lead IA and UX workshops and evolve workshop approach.
  • Help evolve and present full-funnel website metrics
  • Clearly understand site performance, analyze trends and business results, and use this data to develop new actions to improve results.
  • Keep current and continuously seek out new technologies and applications that help Crowe LLP achieve its goals.
Qualifications:

Technology

The ideal candidate will have experience with:
  • Sitecore (Version 10+ preferred)
  • Google Analytics, Google Tag Manager, and Google Search Console
  • Brightedge or comparable SEO tools
  • Marketo
General
  • Bachelor's degree required.
  • A minimum of 10 years of experience in web site strategy and management.
  • Experience working in a large matrixed B2B environment is highly desirable.
  • Demonstrated expertise with web strategy development and a track record translating strategy into tangible outcomes.
  • Experience planning and leading client workshops.
  • Hands-on experience managing the web production process. You have worked closely with and understand information architecture, user experience, interaction design, visual design initiatives, analytics/testing and development (including mobile). You can leverage the hands-on experience to consult and guide stakeholders.
  • Proven ability to lead website engagement and conversion strategies as well as implement tactical requirements.
  • Strong understanding of SEO.
  • Experience managing external resource relationships (agency or contractor).
  • Ability to troubleshoot technical problems logically and systematically.
  • Experience with agile principles and teams, specifically Scrum.
  • Ability to work against tight deadlines in a fast-paced environment, and work on multiple initiatives and projects simultaneously. You can push back on deadlines, scope of work thoughtfully and gracefully.
  • You are a 'consumer' of data and analytics and know how to use it to your advantage.
  • Detail-level knowledge of digital technologies, platforms and related network and media concepts. Significant experience managing large platforms, applications and providers.
  • Excellent writing, presentation, editorial and communications skills are required, along with the ability to manage multiple projects dealing with multiple constituencies.
  • The ability to learn and develop new, relevant technology skills when required.
  • Service-oriented with outstanding problem-solving and project management skills.
The above statements are intended to describe the essential job functions and level of work performed by individuals assigned to this classification. They are not to be construed as an exhaustive list of all duties performed by personnel occupying this position.

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About the Team:

Market Development and Sales (MDS): MDS supports Crowe in achieving its growth objectives by developing and executing national and international programs to build brand awareness for Crowe; promoting Crowe's thought leadership and positioning its experts in the markets it serves in both marketing and media channels; implementing lead management programs through integrated marketing and communications; and enabling revenue generation through multiple sales channels. MDS is also responsible for new product development and the Firm's Client Experience initiative.

Our Benefits:

At Crowe, we know that great people are what makes a great firm. We value our people and offer employees a comprehensive benefits package. Learn more about what working at Crowe can mean for you!

How You Can Grow:

We will nurture your talent in an inclusive culture that values diversity. You will have the chance to meet on a consistent basis with your Career Coach that will guide you in your career goals and aspirations. Learn more about where talent can prosper!

More about Crowe:

Crowe (www.crowe.com) is one of the largest public accounting, consulting and technology firms in the United States. Crowe uses its deep industry expertise to provide audit services to public and private entities while also helping clients reach their goals with tax, advisory, risk and performance services. Crowe is recognized by many organizations as one of the country's best places to work. Crowe serves clients worldwide as an independent member of Crowe Global, one of the largest global accounting networks in the world. The network consists of more than 200 independent accounting and advisory services firms in more than 130 countries around the world.

Crowe LLP provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
More Information on Crowe
Crowe operates in the Consulting industry. The company is located in Sacramento, CA, San Francisco, CA, San Jose, CA, Los Angeles, CA, Sherman Oaks, CA, Costa Mesa, CA, Denver, CO, Dallas, TX, Miami, FL, Fort Lauderdale, FL, Lakeland, FL, Tampa, FL, Atlanta, GA, Washington, D.C., DC, Livingston, NJ, New York, NY, Simsbury, CT, Westborough, MA, Burlington, VT, Cleveland, OH, Columbus, OH, Lexington, KY, Lexington, KY, Louisville, KY, Indianapolis, IN, Indianapolis, IN, Knoxville, TN, Franklin, TN, Clayton, MO, Springfield, IL, Oak Brook, IL, Chicago, IL, Fort Wayne, IN, Elkhart, IN, South Bend, IN and Grand Rapids, MI. Crowe was founded in 1942. It has 6889 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Dental Benefits, Vision Benefits, Health Insurance Benefits, Life Insurance and 401(K). To see all jobs at Crowe, click here.
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