Web Content & Interactive Marketing Specialist

Requisition #: 579263
Location: Johns Hopkins Health Care, Hanover, MD 21076
Category: Non-Clinical Professional
Work Week: Full Time
Weekend Work Required: No
Date Posted: Aug. 30, 2022

Who you are:

As the Web Content & Interactive Marketing Specialist, you are all things digital marketing. You take the strategic priorities for Johns Hopkins HealthCare and bring them to life in the digital space while also ensuring compliance with federal and state regulations. You take messages and tailor them to your specific audience, through social media, our website, texting, and emails.

What you'll do:

• Work collaboratively with Marketing team to develop omni-channel marketing solutions to communicate with prospects, members, providers and employees
• Assist in planning, developing collateral material, and implementing paid media campaigns and external communications
• Monitor compliance of digital marketing products and stay updated on regulations concerning our digital channels.
• Translate complex insurance products into language clear and comprehensible to readers unfamiliar with the subject matter; feature digital content and charts about insurance benefits and programs and/or lines of business profiles

What you'll bring:

• 3+ years' experience in digital marketing is required
  • Managed Care Digital Marketing experience highly preferred
  • Experience working on email platforms, content management systems is required
    • WordPress experience is a plus
    • Editing skills in the digital channels
    • Must have demonstrated experience managing projects
    • High level of interpersonal skills; excellent verbal and written communication skills necessary; superior attention to detail; ability to follow (minimal at times) instructions in a proactive manner;
    • Ability to manage multiple tasks, organize and prioritize in a deadline-driven environment.
    • High level of facilitation skills; ability to solve problems quickly and effectively.
    • Requires a Bachelor's degree in Marketing, Communications, Business, or a related field, or current enrollment in a Bachelor's program with a documented plan for completion.

    
    
    Who we are:
    
    Johns Hopkins HealthCare (JHHC) is the managed care and health services business of Johns Hopkins Medicine. JHHC is a $3B business serving over 500,000 active members with lines of business in Medicaid, Medicare, commercial, military health, health solutions, and venture investments. JHHC is a leader in provider-sponsored health plans and is poised for future growth.
    
    Many organizations talk about transforming the future of healthcare, at Johns Hopkins HealthCare, we are setting the pace for change within the healthcare industry. We develop innovative, analytics-driven health programs in collaboration with provider partners to drive improved quality and better health outcomes for our members and the communities we serve. If you are interested in improving how healthcare is delivered, and have a passion to be at the forefront of change, JHHC is the place to call home.
    
    Johns Hopkins Health System and its affiliates are an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity and expression, age, national origin, mental or physical disability, genetic information, veteran status, or any other status protected by federal, state, or local law.
    
    Johns Hopkins Health System and its affiliates are drug-free workplace employers.