Healthline Media, the #1 health information property in the U.S. reaching over 200M people every month, is looking for an SEO leader with strong analytical and technical skills to lead our SEO team. This person will lead audience strategy to scale intent-driven audiences across Healthline Media’s health brands (Healthline.com, Medicalnewstoday.com, PsychCentral, Greatist.com, Healthgrades.com). You’ll oversee ongoing SEO testing across content, UX, and technical best practice to improve session growth and ultimately content ROI. 

As the VP of SEO and Audience, you will report to the EVP of Healthline Media and be part of a specialized team within our organization. You will have access to premier SEO tools, cutting-edge resources, and be part of an industry-leading team that delivers actionable insights and makes informed strategic decisions for Healthline. And you will collaborate daily with expert product leads, SEO savvy editorial teams, and best-in-class designers to build world-class content experiences and drive measurable results.

What You'll Do:

• Partner across teams (Content, Product Dev, Data, and Revenue) to maintain and improve Healthline’s content library and develop growth roadmaps
• Lead, mentor, and develop 10+ members of the SEO team 
• Craft and execute SEO tests to grow our knowledge of effective tactics
• Work with product management to create SEO requirements that improve site performance and user experience
• Partner with the Data Sciences team to craft algorithms that measure and improve our content and search optimization
• Provide insights to the engineering team to convert manual analyses into automated software approaches
• Study search demand to identify content and product growth opportunities
• Collaborate across teams to lead identified growth opportunities
• Monitor daily and weekly dashboards to understand search engine trends and the results of our projects

What We’re Looking For:

• 10+ years experience in growth marketing with some specialization in SEO, preferably in-house at a large publisher or from an enterprise-level digital consulting agency
• Strong understanding of intent-driven audiences and performance marketing
• Track record of delivering and communicating business results from SEO investments
• Demonstrated entrepreneurial spirit
• Superior project management
• Exceptional Excel skills 
• Experience analyzing large data sets generated from multiple sources, including Web analytics, site crawls, and large third-party SEO databases
• Strong Web-development fluency—must be able to write precise technical SEO requirements
• Familiarity with SQL is a plus
• Bachelor’s or Master’s degree preferably in math, science, business, or computer science

Who We Are:

Over the last twenty years, Red Ventures has built a portfolio of influential brands, digital platforms, and strategic partnerships that work together to connect millions of people with expert advice. Through premium content and personalized digital experiences, Red Ventures builds online journeys that make it easier for people to make important decisions about their homes, health, travel, finances, education and entertainment. Founded in 2000, Red Ventures has 3,000 employees in 10 cities across the US, as well as in the UK and Brazil. Red Ventures owns and operates several large digital brands including Healthline, The Points Guy, Bankrate, MYMOVE, and Allconnect.com. 
For more information, visit https://redventures.com and follow @RedVentures on social platforms. 

We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program. 

Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications.  

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact [email protected].