VP of Marketing

| Philadelphia, PA +2 more | Remote
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QuotaPath's mission is to help companies build and scale high-performing, motivated growth teams. Our product is built on the belief that commission tracking, quota attainment, and paychecks should be transparent and simple to manage. We are empathetic and intentional people who are passionate about serving our customers, building great experiences, and pushing each other to grow, learn, and enjoy the moments we create.
QuotaPath is looking for an experienced marketing leader to act as our VP of Marketing! You'll lead marketing strategy across the customer lifecycle, from new demand and conversions to customer retention and advocacy. This position will play a key role in driving QuotaPath's self-serve and sales-assisted revenue growth into all our target markets.
With our recent $41M Series B fundraise in April 2022, this is a chance to join a company right at its "hockey stick" inflection. If you're a decisive leader looking for that type of opportunity, this pivotal role is for you. This role sits on the Executive team and reports directly to the CEO. You'll join a strong marketing team that excels at executing, experimenting, branding, and have a 'get it done' mentality. You'll have the backing of the board to immediately implement strategies and projects to continue our growth.
Our name reflects the idea that reaching your goals is all about the journey rather than the destination. As a team, we have a zest for life and a knack for solving problems. We're looking for top performers who lead with empathy, honesty, and curiosity. In return, you'll join a data-driven startup environment built on trust and inclusivity that celebrates success!
What you'll be doing:
    • Work with the CEO and have ownership of all marketing initiatives and numbers
    • Know them well to both discuss on an analytical basis and communicate their meaning and impact
    • Need to be able to do this at a board level competency
    • Communicate regularly on the current status and projections of all marketing initiatives and KPIs to all organizational stakeholders
    • Have a thoughtful growth mindset vs a "grow at all costs" mindset and cultivate a user base of strong customer advocates
    • Proactively identify market opportunities and launch marketing programs to efficiently grow this base

Additional initiatives:
    • Develop scalable PLG and CLG (Community Led) strategies for customer acquisition, activation, and retention
    • Continually experiment in manners that discover and deliver sustainable growth
    • Drive increasing awareness and demand into the QuotaPath experience
    • Continue to refine and expand our marketing across all mediums: SEO, SEM, content, partners, email, PR, and social to fuel the customer pipeline
    • Understand and regularly describe the competitive landscape in a way that provides competitive intelligence for our go-to-market team
    • Work closely with Product on core product needs, product performance growth, and priorities aligned to customer insights and business cases
    • Report Board Metrics and goals and be responsible for marketing outcomes
    • Communicate marketing strategy, programs, and performance to the executive management team, board, and company as a whole

About you and the role:
    • You have experience in building and leading a team
    • You have 5-8 years of experience leading a full-service marketing team, particularly in marketing a Product Led Growth/Freemium SaaS company
    • You're an innovative, collaborative leader who is relentlessly proactive
    • You have attention to detail and a no-project-too-small mentality
    • You have a track record of leading product marketing and brand management/marketing initiatives with business impact
    • You've worked closely with a product team to build a Go-To-Market strategy for new products and features
    • You understand that the old days of MQL and demand generation no longer work for consumers who invest time and care deeply about the products they use
    • You know your way around Google Analytics, Google/Facebook/LinkedIn ads, Hubspot, Salesforce, Ahrefs, Google Search Console, and other tools typically in a marketing stack
    • You use analytics to make decisions and aren't afraid to guide experimentation across various creatives and channels. You make hypotheses on these experiments and measure the results in real time
    • It would be great if you have domain expertise in commissions and the sales tech stack and use the competitive landscape and customer pain points to guide decisions
    • You lead with empathy and dive into customer conversations, communities, and collaborate to create better messaging

You will be measured on:
    • Inbound opportunity creation
    • New user acquisition
    • Conversions and retention all the way through the flywheel
    • A mix of marketing, sales, and product qualified opportunities
    • Creating a great brand and user experience
    • Strategic capabilities and direction of the Marketing department

You will be well resourced with:
    • A talented and motivated team to help execute the strategies you put in place including a Director of Brand, Director of Demand Gen, and Director of Product Marketing
    • A budget to experiment and take some risks
    • Founders and teammates who are very open to creative opportunities

About the location
Our team is co-headquartered in Philadelphia and Austin. We have a preference for you to be in Austin or Philadelphia, but just like this role, we're thinking big. Collaboration and teamwork should be able to happen regardless of where your desk is, and we've got the tools to help make that happen.
What's in it for you?
This is a full-time, competitively paid position with generous equity. This role is a part of the executive team and will be included in board level conversations and accountable for quarterly and yearly goals. We're building a company on transparency, collaboration, and trust. We care about the health and well-being of our team members. We pay 100% of employee premiums and offer half-day Fridays year-round. If you are driven by the ability to make a huge impact and want to put your passion for marketing amazing products to use, we'd love to hear from you!
At QuotaPath, we believe that a diverse workforce and inclusive workplace makes us a more capable, innovative, and competitive company. We have a "Bring Yourself to Work" Policy, which means we encourage team members to bring their full identities to work. QuotaPath is an equal opportunity employer, aiming to reach our company's full potential by cultivating an inclusive workforce. We do not discriminate on the basis of race, color, ancestry, religion, national origin, sexual orientation, citizenship, marital or family status, disability, gender, veteran status, or any other legally protected status.
Additional Qualifications
QuotaPath prioritizes the health and well-being of our employees and the COVID-19 vaccine is the best tool currently available to help control the global pandemic and protect our employees. Therefore, for everyone's safety, as a condition of employment, all employees are required to demonstrate that they have been fully vaccinated against COVID-19.
Candidates who believe they need a medical, religious, personal, or other accommodation from this requirement, must reach out to begin the interactive accommodation process. QuotaPath will follow all applicable federal, state, and local laws concerning vaccine requirements and accommodations.
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Technology we use

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An Insider's view of QuotaPath

What’s the vibe like in the office?

It’s a culture where everyone cares about the work that they're doing and wants to make work life better for all of their teammates!

Kevin

Software Engineer

What projects are you most excited about?

The opportunity to speak with new people who are struggling with their commission process. Love to make teams’ lives easier and help motivate reps.

Shaun

Senior Account Executive

How does the company support your career growth?

I love the culture of gratitude and appreciation. My work is noticed and valued which is a great feeling!

Ashley

Senior Software Engineer

How would you describe the company’s work-life balance?

Lots of companies talk about work/life balance. QuotaPath walks the walk here. One example is our half-day Fridays all year long!

Ashlee

Office and Recruiting Coordinator

What are QuotaPath Perks + Benefits

QuotaPath Benefits Overview

Being a Navigator comes with perks!

Plenty of time off
It’s hard to leave work you love, but we all gotta recharge. We offer flexible PTO and Summer Fridays…all year round.

Election day is a holiday
You shouldn’t have to choose between work or voting, so we’re completely eliminating that barrier. Let’s get out and vote!

Employee health insurance
Your health is the most important thing. We cover 100% of each employee’s medical, dental, and vision premiums.

Development budget
We all love to learn new things. Every employee gets a budget to use towards a conference or development materials.

Offices in the heart of the city
Our Philly and Austin offices are in the hub of innovation, with endless grub options and easy access to public transport.

Culture
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
The Aviators meet 2X a month to collaborate and plan events for the team. As we grow and have team members in different locations, we want to create opportunities for folks to get to know each other.
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Mean gender pay gap below 10%
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
Company Equity
Performance Bonus
Even our non-commission based roles are eligible for a quarterly bonus, when we hit our targets.
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Casual Dress
Company Outings
Some Meals Provided
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within
Time allotted for learning

Additional Perks + Benefits

We care about the health and well-being of our team members. We pay 100% of employee premiums and offer half-day Fridays year-round. We work hard and celebrate the successes along the way, or as we like to say, “It’s all about the journey, not the destination!” If you are driven by the ability to make a huge impact we’d love to hear from you!

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