VP of Growth (Remote)

+80 more | Remote
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We’re growing quickly, and we’re looking for exceptional people to join us on this incredible journey. 

We are obsessed with building the most trusted roofing platform in the world so our customers can power their growth with intelligence. Roofr is the all-in-one sales toolbox for roofers, including instant customizable aerial roof measurements with a drone, satellite, or blueprints imagery! In addition, our clients have the ability to immediately create visually stunning, robust and automated proposals that help create a great client experience leading to a higher close rate. Our future roadmap is clear and filled with exciting products such as payment processing, consumer financing, workflow automation, and more!

Our Mission is to ensure every family has access to protect their home with an affordable roof. We have amazing culture, great founders, and strong financials (profitable unit economics, strong revenue growth and best-in-class company metrics - including CAC payback of a few months!!). This is a great opportunity to be a part of an extraordinary start-up that is already successful, yet early enough to offer its team members significant growth, equity, and an opportunity to make an impact.

We’re looking to take our team to the next level with a creative, experimental, results-driven individual with demonstrated experience growing revenue and leading/scaling high-performing marketing and growth teams in a product lead environment.
As Roofr’s VP of Growth, your contributions will directly accelerate revenue, spread our vision and standardize our solutions across the industry. You will report to the CEO and will be responsible for architecting and leading our growth and marketing engines across the entire funnel (acquisition, activation, expansion, and retention). 

What you get to do:

  • Lead, mentor, and scale a world-class marketing team responsible for full-funnel acquisition, demand generation, SEO, community/events, lifecycle, brand, product, and performance marketing.
  • Establish quotas and manage pipeline goals and KPI’s.
  • Responsible for the entire customer journey for the SME segment from signups, PQLs, MQLs, activation, self-service monetization, expansion and retention. 
  • Work closely with the growth product team on the self-serve funnel to optimize for product-led growth.
  • Develop a strategic growth roadmap that scales user acquisition and lifecycle marketing through a multi-channel strategy of paid media, SEO, SEM, paid social, community/influencer development, email marketing, events/field marketing, CRM 
  • Plan and execute amazing in-person events
  • Plan budgets that support the growth roadmap and balance growth priorities
  • Collaborate with cross-functional teams across Roofr to develop new growth opportunities with identified consumer audiences and personas -- from ideation of to execution.
  • Partner with Product leadership to facilitate growth channels and drive the creation of new products and GTM strategies
  • Lead Product Marketing team to develop GTM for new features and product launches, optimize and scale go-to-market motions, segmentation, packing & pricing, market & competitive insights
  • Partner with Revenue teams (Sales, Success, Partnerships, Revenue Operations) to optimize the entire funnel that results in the best customer experience
  • Partner with Product Growth and Engineering to implement user testing, conversion rate optimization, and growth loops. Develop short and long-term product and growth strategies to drive both revenue and user growth
  • Lead Content, Brand and Creative teams to oversee the development and execution of campaigns and initiatives to increase brand awareness and sentiment, and communicate our vision across the industry
  • Drive the team to define, execute, analyze, and optimize A/B and multivariate tests. Set the standard for fast A/B testing, experimentation, and iteration to continuously improve campaign performance.
  • Oversee and implement rapid experimentation and A/B testing across the entire funnel (acquisition, activation, expansion, retention), that drives increased adoption, revenue, and retention.
  • Refine, validate, and standardize core KPIs and operating metrics such as cost per metrics, retention, ROAS, CAC and LTV. Monitor all metrics and focus on scaling channels and optimizing for lifetime value.
  • Identify and sponsor new marketing technologies and vendors that will elevate our reach, agility, and operational efficiency.
  • Foster an exciting, collaborative growth culture and get hands-on when needed to help our team build capabilities -- you have a vision, and you know what it takes operationally, day-in and day-out, to bring it to life.
  • Establish quotas and manage pipelines goals and KPI’s.
  • Responsible for the entire customer journey for the SME segment from signups, PQLs, MQLs, activation, self-service monetization, expansion and retention. 
  • Work closely with the growth product team on the self-serve funnel to optimize for product-led growth.
  • Develop a strategic growth roadmap that scales user acquisition and lifecycle marketing through a multi-channel strategy of paid media, SEO, SEM, paid social, community/influencer development, email marketing, events/field marketing, CRM 
  • Plan and execute amazing in-person events
  • Plan budgets that support the growth roadmap and balance growth priorities
  • Collaborate with cross-functional teams across Roofr to develop new growth opportunities with identified consumer audiences and personas -- from ideation of to execution.
  • Partner with Product leadership to facilitate growth channels and drive the creation of new products and GTM strategies
  • Lead Product Marketing team to develop GTM for new features and product launches, optimize and scale go-to-market motions, segmentation, packing & pricing, market & competitive insights
  • Partner with Revenue teams (Sales, Success, Partnerships, Revenue Operations) to optimize the entire funnel that results in the best customer experience
  • Partner with Product Growth and Engineering to implement user testing, conversion rate optimization, and growth loops. Develop short and long-term product and growth strategies to drive both revenue and user growth
  • Lead Content, Brand and Creative teams to oversee the development and execution of campaigns and initiatives to increase brand awareness and sentiment, and communicate our vision across the industry
  • Drive the team to define, execute, analyze, and optimize A/B and multivariate tests. Set the standard for fast A/B testing, experimentation, and iteration to continuously improve campaign performance.
  • Oversee and implement rapid experimentation and A/B testing across the entire funnel (acquisition, activation, expansion, retention), that drives increased adoption, revenue, and retention.
  • Refine, validate, and standardize core KPIs and operating metrics such as cost per metrics, retention, ROAS, CAC and LTV. Monitor all metrics and focus on scaling channels and optimizing for lifetime value.
  • Identify and sponsor new marketing technologies and vendors that will elevate our reach, agility, and operational efficiency.
  • Foster an exciting, collaborative growth culture and get hands-on when needed to help our team build capabilities -- you have a vision, and you know what it takes operationally, day-in and day-out, to bring it to life.

What you bring to the role:

  • 5+ years in a leadership role within marketing and proven experience driving the growth at a product driven organization. We are looking for individuals with demonstrated repeat business growth and or a history of success at high profile startups. Experience in vertical SaaS for SMBs in the blue-collar world is a huge plus!
  • Proven track record of building, managing and growing marketing/growth teams in a self-serve, PLG SaaS model. 
  • Experience building and leading marketing/growth teams 
  • Entrepreneurial mindset with a proven track record of success Strong analytical and problem-solving skills with an ability to map innovative and clear solutions to complex problems while managing multiple projects.
  • Team-oriented disposition with the ability to facilitate and own cross-functional collaboration -- gathering, analyzing, interpreting, and applying a wide range of data inputs from a variety of audiences. You can turn incomplete, conflicting, or ambiguous inputs into solid action plans.
  • You thrive in challenging environments where priorities shift frequently. 
  • Ability to operate effectively in both tactical and strategic capacities -- you can comfortably adjust your altitude and roll-up your sleeves as needed.
  • You have outstanding organizational and project management abilities with strong attention to detail, including experience developing implementation roadmaps and processes within a matrixed organization.
  • Strong understanding of marketing technologies, process, and best practices. Own the marketing stack and strategically optimize how we leverage our tools and systems. 
  • Follows a metrics driven, analytical approach with prior marketing dashboard creation experience.
  • Able to work independently, managing priorities, and maintain communication with stakeholders.
  • Superior communication, presentation, and material preparation skills required, with the ability to influence others and convey complex ideas in a way that is easy to consume.
  • Servant Leader DNA. 

What we offer:

When you join our team, you’re not just accepting a job. You’re making a career move. Here’s how we’ll support you in doing some of the most impactful work of your career:

Vacation/Paid Time Off:

  • Start your journey with Roofr with 1 week of paid vacation
  • 1 Friday off per month (we call those our laundry days!)
  • Company wide paid shutdown for the week between Christmas and New Years (not counted towards your PTO)
  • Flexible and unlimited time off
  • Observe ~ 12 annual holidays

Wellness:

  • 70% coverage of medical, dental and vision insurance premiums for employee and up to 3 dependants
  • Holistic health benefits on day 1

Culture:

  • Remote first with support for autonomous work
  • We host 2 killer retreats per year and great team building activities
  • Ample learning and development opportunities to continue growing your career
  • Monthly co-working space reimbursement
  • Home office setup & reimbursement: $70/month + Roofr will cover reasonable costs
  • We continuously celebrate and encourage transparency, individuality and uniqueness
  • Servant leadership approach
  • Weekly Friday paydays!

At Roofr, we celebrate individuality and uniqueness. Roofr is proud to be an equal opportunity employer. We are committed to building an organization that empowers inclusion and diversity. We encourage candidates and employees to be true to themselves and express all aspects of their identities. We believe that the convergence of fresh perspectives and experiences from all walks of life is what makes our product and culture so great. We do not discriminate against employees based on race, color, religion, sex, national origin, gender identity or expression, age, disability, pregnancy (including childbirth, breastfeeding, or related medical condition), genetic information, protected military or veteran status, sexual orientation, or any other characteristic protected by applicable federal, state or local laws.

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Candidate Location Eligibility:
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Technology we use

  • Engineering
    • JavascriptLanguages
    • PHPLanguages
    • ReactLibraries
    • LaravelFrameworks

An Insider's view of Roofr

What’s the vibe like in the office?

We are a 100% remote company, but when people do come to the office it's fun and collaborative! The office is beautiful, there is a lots of room and space for everyone. When people are here, helping each other and working side by side, it's my favorite thing!

https://www.linkedin.com/in/nicholas-capobianco-45b403151/

Sales Lead

What are some social events your company does?

Roofr puts on several in-person and virtual events every year so our remote team can get to know one another. We have in-person retreats in lake country in Ontario, holiday parties in Toronto, and virtual events like trivia and scavenger hunts. Having the opportunity to get to know one another beyond the workday is so important for our culture.

Sarah Young

Program Operations Manager

What are Roofr Perks + Benefits

Roofr Benefits Overview

When you join our team, you’re not just accepting a job. You’re making a career move. Here’s how we’ll support you in doing some of the most impactful work of your career:

Start your journey with Roofr with 1 week of paid vacation
1 Friday off per month (we call those our laundry days!)
Flextime, recognition, and support for autonomous work
Company week long shutdown during Christmas
Flexible time off with ample learning and development opportunities to continue growing your career
Competitive compensation and equity
Remote-first culture with home office set-up & internet reimbursement
Holistic health benefits from day 1 and wellness benefits
Company-paid medical, dental, and vision
Monthly co-working space reimbursement
Even if we are remote, we still manage to host 2 killer retreats per year and great team building activities!

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Restricted work hours
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Pet Friendly
Relocation Assistance
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications

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