Senior Vice President of Marketing
Who We Are:
At adMarketplace, we are passionate about improving the search experience for consumers, publishers, and advertisers without sacrificing user privacy. We are the largest people-led, privacy-safe consumer search marketplace.
Our mantra is to let our winners run. From your first day at AMP, you will have the opportunity to make a valuable contribution to the company. We’re excited about building and innovating new products. We embody our five core values (known as our 5C’s) with everything we do- Curiosity, Collaboration, Creative Conflict, Commitment, and Competitiveness. We believe in continuous professional growth, and offer all our employees career path mapping to ensure no one ever stops learning.
Growing Company. Small, Dynamic Teams. Real Impact.
Who We Are Looking For:
We are looking for an experienced ambitious SVP of Marketing to direct and oversee our talented Marketing department. Our ideal candidate has a solid B2B Marketing background who can run point on all our corporate branding initiatives and clearly articulate our story to the marketplace. This is an ideal opportunity for an external facing marketing professional that thrives on helping to drive new business and meeting with key stakeholders in our industry.
The VP of Marketing should be a strategic, solutions-oriented thinker, an excellent communicator and persuasive storyteller. They should have proven experience executing against deliverables and a keen ability to lead in an aspirational and enthusiastic manner. Strong relationships and/or working with key decision-makers across the media/advertising industry is a plus.
The candidate should also have a demonstrated ability to convey urgency and energy to teams and direct reports, with an ability to leverage on-your-feet brainstorming skills, to coach and mentor a growing team and knowledge of the pre-and-post sales process.
Day to Day Responsibilities:
The SVP, Marketing leads the team responsible for external communications including the corporate website and social accounts, industry POVs, and category insights to feed into lead generation for Sales, Business Development and People. The ideal candidate will have experience working with Product, Analytics, Measurement teams and creating GTM strategies.
What You Will Do:
- Player/Coach - hire, retain, manage, develop and scale a high performing marketing team
- Drive and implement all corporate branding initiatives, account-based marketing, product marketing (a plus), content marketing, events and PR
- Design and implement our GTM strategies for our different product lines
- Manage external relationships in a cost effective manner across B2B Demand Generation, Event Sponsorships, PR, Web Development & Paid Media
- Develop, present and help execute campaigns to increase brand awareness and to drive business growth
- Develop and implement a content strategy to ensure high-quality content is regularly produced to support brand awareness and sales; include audience definition and segmentation and channel identification.
- Participate in the quarterly and annual planning of the company’s objectives
Qualifications and Skills
- BS/BA in Marketing, or related discipline; digital media or related experience preferred
- 10+ years of experience in a marketing role, ideally with 1-3 at a senior leadership level
- An ability to design and implement winning marketing strategies and campaigns; having built or revamped company website a plus
- Roll up your sleeves, hands on executive to drive successful outcomes
- Skilled at winning trust and influencing the C-suite, and driving interdepartmental collaboration
- Exceptional communication ability - speaking, writing, presentation, and influencing skills
- Able to maintain a positive attitude and respond quickly in a dynamic, fast-changing environment
- A metrics driven mindset and a focus on continuous improvement
- Strategic thinking and independent thought coupled with ability to thrive in ambiguity
- Keen analytical mind, strong on planning, detail and accuracy, and be a demonstrably creative thinker
- Strong problem-solving skills coupled with an ability to take initiative and critically analyze processes and procedures for continuous improvement
- Understanding of social media platforms, analytics tools and techniques.
- Must have exceptional leadership skills; operates with a vision and belief in developing the skills and talents of others
*Compensation Range: $250,000-$350,000 (base range)
#LI-Onsite
Join Us:
adMarketplace has been named as one of the best places to work in New York City by Built In and Crain’s- the latter of which have recognized us the past three years straight! AMP is currently experiencing triple digit growth, and it’s never been a better time to join our team!
We offer a robust continuing education program, management training, regular company-wide lunch and learns, and well-defined career paths to ensure all our employees have an opportunity to grow.
At adMarketplace, we play to win, but we learn from our setbacks. Our commitment to a collaborative environment means no one succeeds alone, and no one fails alone either.
We know you’ve come to expect comprehensive healthcare, wellness programs, paid time off, commuter benefits, and 401k matching from any company, so it’s a good thing we offer all of that and so much more. adMarketplace offers a dog friendly office, Summer Fridays, catered lunches, a fully stocked kitchen, ZogSports teams, happy hours and corporate retreats to encourage a strong work/life balance.
*This range represents the low and high end of the base salary someone in this role may earn as an employee of adMarketplace in the New York office. Salaries will vary based on various factors including but not limited to professional and academic experience; training; associated responsibilities; and other business and organizational needs. The range listed is just one component of our total compensation package for employees. Salary decisions are dependent on the circumstances of each hire.
