Strategic Alliances Partner Marketing Manager at Zscaler

| South Bay +1 more | Remote
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Company Description
Zscaler (NASDAQ: ZS) accelerates digital transformation so that customers can be more agile, efficient, resilient, and secure. The Zscaler Zero Trust Exchange is the company's cloud-native platform that protects thousands of customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location.
With more than 10 years of experience developing, operating, and scaling the cloud, Zscaler serves thousands of enterprise customers around the world, including 450 of the Forbes Global 2000 organizations. In addition to protecting customers from damaging threats, such as ransomware and data exfiltration, it helps them slash costs, reduce complexity, and improve the user experience by eliminating stacks of latency-creating gateway appliances.
Zscaler was founded in 2007 with a mission to make the cloud a safe place to do business and a more enjoyable experience for enterprise users. Zscaler's purpose-built security platform puts a company's defenses and controls where the connections occur-the internet-so that every connection is fast and secure, no matter how or where users connect or where their applications and workloads reside.
Job Description
Zscaler's global partner marketing team plays a critical role in accelerating Zscaler's growth in driving best in class technology partner success to help grow sourced + influenced revenue and pipeline. We do this by creating differentiated demand programs, turnkey projects + campaigns, and curated experiences. The Senior Manager, Strategic Alliances Partner Marketing is part of this global partner marketing organization. This role will report to the Director, Global Partner Marketing.
The ideal candidate will help drive the GTM (Go-To-Market) strategy. They will own and lead co-marketing programs and initiatives for the Zscaler platform and joint solutions for strategic alliances that include cloud partners such as AWS, Microsoft Azure.
The successful candidate will have a deep understanding of cloud marketplaces and is responsible to set the strategy and execution on how to accelerate the adoption of Zscaler's platform and products as purchased through cloud service provider marketplaces. They will be responsible for creating the marketplace marketing plan to exceed annual partner sales targets, and increase conversion and repeat visits. They will lead the planning and execution of demand generation programs, serve as a strategic voice co-branded and co-developed content and collateral as well as serve as a bridge to the other marketing and BD teams within Zscaler.
This role will own the messaging narrative and curation of Zscaler's product listings on the marketplaces, tracking and reporting of activity, leads, and sales on the marketplaces, as well as promotion through social media and marketing programs. This position will work closely with the Zscaler technology experts, product marketing, and the tech partner sales teams to maximize marketing activities that boost lead acquisition rates, increase conversion rates, and ultimately drive revenue for Zscaler. If you enjoy wearing the "strategic hat" but also have a "get s*** done" attitude, then this role is for you.
Our vision and goals are lofty-as is our passion for fun and success!
Core Responsibilities:


  • Develop a comprehensive co-marketing plan (six-month plans updated quarterly), identifying the partners' impact both nationally and globally
  • Build programs and processes to build, execute, and scale supported demand-creation activities both partner-led, and Zscaler-led
  • Support Zscaler's new product launches, services, and ongoing messaging/branding to establish value through the tech partner's own enablement events and marketing activities
  • Develop strong relationships with key partner managers & key stakeholders
  • Grow the number of quality leads and sales pipeline to specified targets through marketplaces specific campaigns
  • Execute and maintain consistent marketing processes for demand generation, assuring accurate capture and recording of key lead qualification data
  • Ensure balanced portfolio of sales opportunities and partner enablement activities for all products and service offerings
  • Provide consistent communication including dashboards and reports outlining quantifiable results, campaign ROI, program analyses and recommendations to area marketing and sales management teams
  • Participate in corporate-led initiatives as requested to assure tech partner requirements are captured in solution development (example: Zscaler-led corporate marketing campaigns and/or Zscaler product launches)
  • Oversee Co-op and marketing funding budgets though quarterly fund planning




  • Self-motivated and positive attitude
  • Demonstrates strong understanding of partner technology marketing and competitive landscape
  • Ability to work cross-functionally and globally to serve as virtual team lead
  • Proven organizational skills and ability to set up workflow systems and processes
  • 6+ years of overall industry experience; 4+ years of closely related experience. Experience with AWS and Microsoft ideal.
  • Strong writing and content skills
  • Excel Skills, as well as (SFDC)
  • Experience with development/evaluation of marketing programs (joint efforts with marketing)
  • Bachelor's degree; advanced degree in a business, marketing, or technical field preferred
  • Remote position but easy access to a major airport for necessary travel required

Personality Traits:



  • Ability to manage many moving parts, in a fast-moving environment, with grace and tact
  • Comfort with making crucial decisions quickly and resolutely, with independence - and accountability
  • Comfortable with prioritizing directives and requests from many teams and managing these within the context of best practices
  • Willingness to learn, not be shy about asking questions, and ultimately be able to move quickly up the learning curve
  • Smart, driven, optimistic, energetic, problem solver with a laser focus on execution and results
  • A desire to have fun, work hard, and drive results for yourself and others

The bar for this role is set high-as a senior manager you will own this business and work across multiple teams to achieve your, their, and our collective goals. Think you have what it takes? Get in touch today!
Additional Information
All your information will be kept confidential according to EEO guidelines.
What You Can Expect From Us:



  • An environment where you will be working on cutting edge technologies and architectures
  • A fun, passionate and collaborative workplace
  • Competitive salary and benefits, including equity

Why Zscaler?
People who excel at Zscaler are smart, motivated and share our values. Ask yourself: Do you want to team with the best talent in the industry? Do you want to work on disruptive technology? Do you thrive in a fluid work environment? Do you appreciate a company culture that enables individual and group success and celebrates achievement? If you said yes, we'd love to talk to you about joining our award-winning team.
Additional information about Zscaler (NASDAQ: ZS ) is available at .
Zscaler is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.


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Candidate Location Eligibility:
San Francisco, CA

Technology we use

  • Engineering
  • Sales & Marketing
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • PipedriveCRM
    • MarketoLead Gen

An Insider's view of Zscaler

What are some social events your company does?

Here at Zscaler, we know how to have fun! Many of us participate in events ranging from celebrating cultural events, Intern Expos, Family Fun Day, International Women's day, to organizational off-sites.

We are able to find ways to celebrate anything from annual Employee Work Anniversaries to being recognized as a Great Place to Work company!


Talent Ops Specialist

What kinds of technical challenges do you and your team face?

One challenge my team faces is staying ahead in the ever-changing tech landscape. We’re tackling this by building a library of widgets, or carefully designed, reusable pieces of code, so we can keep our tech stack dynamic. The goal is to be able to plug these widgets into any of our products, reducing redundancy and keeping things loosely coupled.


Software Engineer

What are Zscaler Perks + Benefits

Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Open office floor plan
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Pet Insurance
Onsite Gym
Retirement & Stock Options Benefits
Company Equity
Employee Stock Purchase Plan
Vacation & Time Off Benefits
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Promote from within

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