General Summary

The Sr. Specialist, Influencer Marketing/Partnerships is responsible for developing DSW's influencer strategy and programs, establishing and maintaining influencer relationships on behalf of the brand, and managing content execution that builds awareness and drives product performance.

Reports to: Sr. Manager, PR & Brand Building

Essential Duties and Responsibilities:

• Develop strategies that deliver on DSW brand, product, content, & business goals/objectives

• Develop strong relationships with Influencer partners, identifying new partners that fit DSW program objectives, & maintaining relationships to nurture the overall strategy

• Establish relationships with content creators and their management teams, building long-term relationships/partnerships to benefit the brand
• Identify "what's trending" in the Influencer space to surface unique opportunities or inspirational examples from other brands

• To establish brand awareness and relevancy goals, develop programs & tactics that ladder back to long-term Brand Building roadmap

• Constantly be looking at new people to bring into the fold
• Execute campaigns across multiple partners, including planning, product delivery, campaign setup, and execution across DSW channels

• Act as subject matter expert for Influencer channel, providing recommendations to cross functional partners on approach or ways to integrate, expand across the business

• Partner with cross-functional partners to maximize usage of social assets and distributes accordingly (e.g. paid media, email, site)

• Report on Influencer program performance and key metrics, and individual Influencer campaigns

• Use trends, data, and metrics to drive innovative new concepts that improve the business and Influencer program goals

Required Skills:

• Passionate about social media, influencer landscape, constantly monitoring and staying up to date on trends, latest posts, organic pick-ups, etc.

• Extremely organized and detail oriented

• Demonstrates a strong understanding and passion for retail and fashion landscape

• Ability to represent the brand in all facets of external partnerships (negotiation, content development, and into execution)
• Knowledge of social channels, their respective audiences, and how each platform can be leveraged in different scenarios

• Ability to execute tactical and strategic direction with independent judgment

• High level of critical thinking ability and curiosity, particularly in balancing multiple projects and priorities.

• Independent thinker; resourceful approach to getting things done

• Strong written/verbal communication skills; strong attention to detail

• Proactively seeks new work and growth opportunities to drive personal development and competencies

• Microsoft Outlook, Excel, Powerpoint

• Ability to work with multiple vendor partners, media agency, and internal cross functional teams including IT, creative, media, etc.

Experience:

• 3+ years influencer marketing experience, preferably with a digital marketing or influencer agency

• Established relationships with influencers, content creators, and agents / agencies
• Knowledge of digital landscape, particularly as it pertains to influencers, content creators, & social media landscape

• Experience managing multiple campaigns at one time; digitally-focused marketing experience

Education:

• Bachelor's degree required, preferably in Marketing, Advertising, Business, or related field.

ALREADY AN ASSOCIATE?

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Why Choose A Career with Designer Brands?

Empowering associates and building strong teams poised to disrupt the retail and footwear landscape through positive change is at the core of who we are at Designer Brands.

• Invested in helping our associates learn, develop, achieve and grow into strong leaders
• Shared commitment to creating a culture fueled by engagement, excitement, optimism and fun
• Dedicated to giving back and community involvement

About Designer Brands:

Designer Brands Inc. is one of North America's largest designers, producers and retailers of footwear and accessories.

• Designer Brands Inc. operates a portfolio of retail concepts in nearly 1,000 locations under the DSW Designer Shoe Warehouse, The Shoe Company, and Shoe Warehouse brands and operates leased locations in the U.S through its Affiliated Business Group.
• Designer Brands designs and produces footwear and accessories through Camuto Group, a leading manufacturer selling in more than 5,400 doors worldwide.