Sr Product Marketing Manager at Adobe

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Our Company
Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
The Role
The Document Cloud Product Marketing Manager will support the strategy and execution for the engagement and retention efforts for Adobe Acrobat. You will demonstrate your customer knowledge to lead engagement and retention strategy through the lens of customer journeys, while collaborating with product marketing and management to help define product requirements. You will plan and execute a roadmap of initiatives to drive customer-centric engagement, while coordinating across internal teams to execute engagement programs in market.
Key Responsibilities:
  • Responsible for engagement and retention strategy that will help guide PM and go-to-market strategy
  • Market intelligence-be the specialist on our customers, who are they and their use cases - what drives product use.
  • Understand the competitive landscape-be a specialist on our competition and how they are positioned.
  • Understand and document target customer journeys, including their use cases, how they use the product, and the who, what, when and why behind the decisions they make
  • Collaborate with global marketing and campaign teams to translate strategy into execution tactics
  • Look at engagement through the lens of the customer and their end-to-end journey with Document Cloud products and services

Requirements:
  • 5+ years of direct experience in a product marketing or product management, where you worked cross-functionally
  • Proven understanding of services as a product and customer experience as a key functional role in product marketing
  • Marketing experience and working knowledge of SEO, social, email marketing, and PR
  • Ability to build a strategy and drive the creation of a roadmap of projects based on analysis of data, journey research and competitive analysis
  • Highly organized and able to respond to continuous requests from cross-functional and remote teams
  • Ability to prioritize objectives and meet timelines
  • Ambitious, self-starter with a positive, upbeat attitude
  • Strong project and time management skills
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Technology we use

  • Engineering
    • C++Languages
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • CLanguages
    • BashLanguages
    • ClojureLanguages
    • Shell ScriptLanguages
    • OpenSSLLibraries
    • RabbitMQLibraries
    • LibSodiumLibraries
    • RequireJSLibraries
    • Underscore.jsLibraries
    • AngularJSFrameworks
    • ExpressFrameworks
    • HadoopFrameworks
    • LaravelFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • SymfonyFrameworks
    • TensorFlowFrameworks
    • TorchFrameworks
    • ZendFrameworks
    • MagentoFrameworks
    • PysparkFrameworks
    • Knockout.jsFrameworks
    • AccessDatabases
    • MariaDBDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • OracleDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • SQLiteDatabases
    • AuroraDatabases
    • SnowflakeDatabases
    • RedshiftDatabases

An Insider's view of Adobe

What are some social events your company does?

We take pride in our culture, and we have a variety of active employee organizations built into the fabric of our site. I personally lead the AdobeProud group for the Austin site, which is the local chapter of our global LGBTQ+ organization. We ensure there are chances all through the year to celebrate Pride, connect, and have fun.

Carissa

Engineering Program Manager, Product Operations

What's the biggest problem your team is solving?

We are working on a greenfield project that is pushing each of us to learn numerous new systems and technologies Whether it's a new Cloud product, CI/CD system or Testing Framework, we tackle them head-on. Thankfully we have a team of brilliant people working together to build something amazing!

John

Software Developer Engineer, Digital Experience

How does the company support your career growth?

My Adobe journey began with little experience and lots of drive. I was recruited through the Adobe Digital Academy Program, and I attribute my success to being placed on inclusive teams where each member offered mentorship. Being supported has allowed my work product to exceed expectations and has been instrumental in my overall career growth.

Ursula

Engineering Program Manager, Customer Engineering

What are Adobe Perks + Benefits

Adobe Benefits Overview

Your happiness inside and outside our walls matters to us. That's why we offer comprehensive benefit plans that make your life easier.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
We provide up to 16 weeks of parental leave for primary and non-primary caregivers.
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Sabbatical
Employees with five years at Adobe under their belt can take a four-week sabbatical. Ten-year veterans get a five-week sabbatical. And every five years after accrues a six-week sabbatical.
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Parking
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Adobe offers employees professional development opportunities like annual individual budget for training, on-site training courses, and the ability to attend job related conferences and seminars.
Tuition Reimbursement
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

The Austin office even offers free breakfast every Wednesday - and who doesn't love breakfast tacos? Also, we cover access to some of Austin's nearby gyms and workout studios!

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