Sr. Manager, Public Relations at Drift

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Overview:

Drift is seeking a strategic, creative public relations leader to help amplify our vision to transform how businesses buy from businesses. This role will drive the strategy and execution of our public relations program, including announcements, media relations, executive platform development, bylines and thought leadership, and owns the day-to-day relationship with our public relations agency. The Sr. Manager/Manager, Public Relations is experienced in media, influencer relations and brand awareness with a successful track record of executing programs for technology companies. As the public relations lead, you are a storyteller and an excellent writer with an ability to distill complex concepts into conversational messaging and communication tools for the press, customers and internal stakeholders. 

You are detail-oriented, organized and have demonstrated success maintaining media relationships with key business, technology and trade press. You have experience leading and developing individual contributors and over time, will help build and grow the extended communications function at Drift. This role will collaborate closely with executives, marketing leadership, agency partners and the corporate communications team to elevate the Drift brand through strategic external communications. 

Responsibilities:

  • Ensure public relations strategies maximize the impact/effectiveness of communications and are aligned with corporate goals, objectives, vision and mission.
  • Develop and execute a media relations strategy that supports PR objectives and drives awareness of Drift, including announcements, customer stories, reviews, education and campaigns. 
  • Work with the corporate communications team and agency partners to drive proactive media outreach and strengthen relationships with key journalists, bloggers, and evaluators in technology, trade and business press. 
  • Partner with Product Marketing to influence industry analyst perception and awareness of Drift. 
  • Lead our agency partners to develop media-facing content, including press releases, media alerts, thought leadership briefs and bylines. 
  • Partner with key members across marketing, human resources, product, partner and administrative teams to ensure consistent and coherent positioning and engaging messaging for executives across multiple campaigns, events and opportunities. 
  • Contribute to and maintain corporate messaging documents, spokesperson enablement assets and presentations to ensure consistency across communication touchpoints.
  • Prioritize and manage incoming media requests for information, factual reviews, customer references and meetings at events. 
  • Support priority executives and spokespeople to ensure the successful execution of media events, press tours and engagements, including our annual conference, Hypergrowth. 
  • Manage unexpected communication challenges with high judgment and professionalism.
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Technology we use

  • Engineering
  • Product
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • AngularJSFrameworks
    • DjangoFrameworks
    • Node.jsFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement

An Insider's view of Drift

What are some social events your company does?

Every summer we take a few days as a team and head to Western Massachusetts for Camp Drift! Camp is an amazing weekend where we take a moment to celebrate what we have accomplished, and set goals for the coming year.

Lacey

Public Relations

How do you collaborate with other teams in the company?

I feel really lucky because I get to work with the Sales, Customer Success, Product, and Ops team on a regular basis. We say "One team, one dream" un-ironically and are always willing to hop into anything that benefits the customer.

Sara

Conversational Marketing Specialist

What makes someone successful on your team?

Our leadership principles are the core of who we are and how we operate every day. Bringing these in to your actions, decisions, and how you deliver results is the surest way to be successful here. Walk the talk. Focus on the customer. Deliver results every single day.

Kari

Director of Learning and Development

What is your vision for the company?

Today, all of our lives run in real-time. As a result, our expectations for how we communicate with businesses have changed: we expect answers in real-time too. Customers have all of the power today, and that’s why we put a premium on how we’re treated. Businesses need to adapt to this shift in order to thrive today, and that’s what we focus on.

David

CEO, Co-Founder

What’s the vibe like in the office?

High-energy! From sales, to marketing, to customer success and beyond everyone rallies around one common goal which is putting the customer first. End of month is always exciting for this reason.

Amanda

Customer Success Manager

What are Drift Perks + Benefits

Drift Benefits Overview

Our employees are our greatest asset. To take care of you and your family we offer an extensive employee benefit plan. On top of comprehensive health, dental, and vision plans, we also offer generous PTO, parental leave for primary and secondary caregivers, 401K matching, wellness perks and discounts, free lunch, snacks and coffee every day, the Drift book club (one free book of your choosing a month!), a mentor series, and more.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Intracompany committees
We hold two all-hands meetings a week - Monday Metrics where we align on goals for the week, and Show and Tell where someone from each department presents a project they're working on.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
At Drift we have eight different Employee Resource Groups for people of similar backgrounds or interests to promote inclusion.
Hiring Practices that Promote Diversity
We have a recruiter devoted to diversity sourcing to help us reach our diversity related hiring goals.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Every other week Inner City Weightlifting comes to the office to teach a fitness class to Drift employees.
Mental Health Benefits
We offer all employees a free subscription to the Headspace meditation app, employee-led yoga and meditation breaks, and have an Employee Resource Group that focuses on mental well-being
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
We have unlimited vacation time, which includes sick days, paid holidays, etc.
Paid Volunteer Time
Sabbatical
After working at Drift for three years, all Drift employees are eligible for a month-long sabbatical.
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Stocked Kitchen
Our Conversation Spaces are all fully stocked with snacks and drinks for the employees who decide to utilize the spaces.
Happy Hours
Recreational Clubs
Fitness Subsidies
Home Office Stipend for Remote Employees
We offer a home office stipend to all employees, as well as a $100 credit each month towards internet, office supplies, etc.
Professional Development Benefits
Diversity Program
Lunch and learns
Promote from within
Mentorship program
Customized development tracks
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