Sr. Digital Marketing Specialist - Customer Experience Orchestration at FedEx (Memphis, TN)

| Memphis, TN
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Company: FedEx Services
Job Title: Sr. Digital Marketing Specialist - Customer Experience Orchestration
Job Requisition Number: RC498741
Category: Marketing
Pay Type: Exempt
Memphis, Tennessee 38125
United States
Plano, Texas 75024
United States
United States
Colorado Residents Only - Compensation: Monthly Salary $5618.84 - $8468.65
The estimate displayed represents the typical salary range or starting rate of candidates hired in Colorado. Factors that may be used to determine your actual salary may include your specific skills, your work location, how many years of experience you have, and comparison to other employees already in this role. This information is provided to applicants in accordance to the Colorado Equal Pay for Equal Work Act.
Under limited supervision, this position plans and executes digital product strategy, technology/product development, technology/product support and/or customer engagement strategies in support of the company's product and service portfolio. Conduct market and competitive analysis, product analysis, digital industry and customer research to create and optimize the customer experience. Partner with cross-functional teams to define, implement and launch market-leading, customer-centric products or programs. Provide subject matter expertise to support strategic priorities. Maintains expertise on products and technologies through training and research and uses that training to drive and/or implement best practices and foster continuous improvement.
The Global Engagement Strategy & Design team has an opening for a Senior Digital Marketing Specialist. This individual will contribute to the enablement and measurement of delivering continuous, connected, personalized treatments in key moments of the customer's business lifecycle. Key to this role will be a highly technical and analytical skillset. Core responsibilities will be building and enhancing experiences part of the customer lifecycle, measuring campaign performance and recommending opportunities for continuous improvement.
Senior Digital Marketing Specialist: Job Responsibilities
  • Lead technical design analysis and documentation, and support execution within Salesforce Marketing Cloud (SFMC), including Content Builder and Journey Builder
  • Support campaign builds including the code development for email templates, cloud pages, forms, SQL queries, and API integrations
  • Develop marketing assets and establish required data feeds by working cross-functionally with Marketing, IT, and Analytics teams
  • Build reports and dashboards within SFMC, Datorama, and Adobe Analytics, to provide visibility into campaign results and effectiveness

Minimum Qualifications:
Bachelor's degree or equivalent experience in Marketing, Finance, Computer Science, Engineering or related business discipline. Three (3) years experience in a digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product management, and technology support. Strong ability to understand business and customer needs, customer and/or user experience management, product analysis and technology capabilities. Technical acumen. Strong collaboration, communications and analytical skills. A directly related Master's Degree is equivalent to two (2) years experience. More advanced degrees may offset experience requirements.
Skills/Knowledge/Experience Considered a Plus:
  • Strong history of executing digital campaigns or digital technology projects
    • Working experience with JavaScript, HTML5/CSS3/jQuery/AMPscript
    • Deep knowledge of building data extensions within SFMC
    • Knowledge of UI and user experience
  • Experience with setting up communication sends, content management, and data management within Salesforce Marketing Cloud
    • Deep knowledge of Salesforce Marketing Cloud, Automation Studio, Content Builder and Journey Builder, including data extension architecture, integration capabilities, and automation capabilities
    • Creation and sending of email templates (HTML and Content Blocks) and mobile push templates
    • Leveraging AMPscript, JavaScript and other SFMC scripting languages for email and web page personalization
    • Salesforce Marketing Cloud certification
  • Demonstrated experience with advanced analytical skills and developing actionable opportunities.
    • Experience with measurement & optimization of customer campaigns across digital touch points (Mobile, Online, Email, Search, Media)
    • Experience in leveraging reporting suites (e.g., Adobe Analytics, SFMC, Datorama) to build reporting

Domicile / Relocation Information:
Domicile: This position will ideally be domiciled in Memphis, TN and Plano, TX.
Remote Work: The ability to work remotely within the United States may be available based on business need.
Relocation: Relocation assistance may be available based on business need.
Employee Benefits: Medical, dental, and vision insurance; paid Life and AD&D insurance; tuition reimbursement; paid sick leave; paid parental leave, paid vacation, and additional paid time off; geographic pay ranges; 401K with Company match and incentive bonus potential; sales incentive compensation for selling roles.
FedEx. Where now meets next.
Our vision is to be the earth's most engaged advocates of connected commerce where open borders, new markets and fair, sustainable practices are the norm for the billions of personal supply chains being managed every day in our always on, mobile-first world. We stand for ease, access and opportunity. We lead purposeful innovation, champion entrepreneurs, advocate free trade and empower humans and their place in the era of autonomy and AI. We fight for our customers, a more sustainable planet and an ethical playing field.
FedEx inspires its more than 570,000 team members to remain focused on safety, the highest ethical and professional standards and the needs of their customers and communities. FedEx is committed to connecting people and possibilities around the world responsibly and resourcefully, with a goal to achieve carbon-neutral operations by 2040.
FedEx has been recognized on many different lists both for business success and for being a great employer:
  • Fortune "World's Most Admired Companies" - 2021
  • Forbes "Best Employers for Diversity" - 2021
  • LinkedIn "Top 100 Companies" - 2021
  • TIME "100 Most Influential Companies" - 2021
  • World HRD Congress "Best Gender Equality Workplace" - 2021
  • InsiderPro ComputerWorld "Best Places to Work for IT" - 2021

Application Instructions/Deadline:
Upload current copy of Resume (Microsoft Word or PDF format only) and answer job screening questionnaire by close of business (5:00pm CST) on the date below. If the date below is blank, there is no specified closing date for this requisition.
FedEx Services is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, genetics disability, or protected Veteran status.
FedEx Services does not discriminate against qualified individuals with disabilities in regard to job application procedures, hiring, and other terms and conditions of employment. Further, FedEx Services is prepared to make reasonable accommodations for the known physical or mental limitations of an otherwise qualified applicant or employee to enable the applicant or employee to be considered for the desired position, to perform the essential functions of the position in question, or to enjoy equal benefits and privileges of employment as are enjoyed by other similarly situated employees without disabilities, unless the accommodation will impose an undue hardship. If a reasonable accommodation is needed, please contact [email protected]
More Information on FedEx
FedEx operates in the eCommerce industry. The company is located in Memphis, TN. FedEx was founded in 1973. It has 500000 total employees. To see all 68 open jobs at FedEx, click here.
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