Sr. Account Based Marketing Manager - West
BE PART OF BUILDING THE FUTURE.
What do NASA and emerging space companies have in common with COVID vaccine R&D teams or with Roblox and the Metaverse?
The answer is data, -- all fast moving, fast growing industries rely on data for a competitive edge in their industries. And the most advanced companies are realizing the full data advantage by partnering with Pure Storage. Pure’s vision is to redefine the storage experience and empower innovators by simplifying how people consume and interact with data. With 9,000 customers including 50% of the Fortune 500, we’ve only scratched the surface of our ambitions.
Pure is blazing trails and setting records:
- For eight straight years, Gartner has named Pure a leader in the Magic Quadrant
- Our customer-first culture and unwavering commitment to innovation have earned us a certified Net Promoter Score in the top 1% of B2B companies globally
- Industry analysts and press applaud Pure’s leadership across these dimensions
- And, our 4,000+ employees are emboldened to make Pure a faster, stronger, smarter company as we go
If you, like us, say “bring it on” to exciting challenges that change the world, we have endless opportunities where you can make your mark.
SHOULD YOU ACCEPT THIS CHALLENGE...
Pure Storage is searching for a fulltime, Senior Account Based Marketing Manager for our strategic accounts. The successful candidate will be a seasoned marketer with experience across the marketing disciplines, a strategic thinker, a natural learner, collaborative by nature, and committed to excellence in every respect.
Responsibilities:
- Supports the business in building and driving awareness, thought leadership, demand, acquisition and customer retention through multi-channel broad and account-based marketing (ABM) activities.
- Leads the development of end-to-end plans including campaign strategy, customer journeys, content plan, marketing mix, investments and key metrics.
- Develops world-class ABM strategies in conjunction with Sales that deliver measurable outcomes.
- Utilize digital marketing, social media and other tactics in coordination with those marketing teams to develop a deep understanding of the key accounts, their influencers and decision- makers, to target them efficiently and effectively with optimum value propositions and messaging to generate interest and engagement.
- Establishes close collaboration with key stakeholders such as Sales, other marketing functions, Partner teams
- Drives innovation within team by working with campaign managers to execute out-of-the box campaigns that create emotional connections with customers.
- Communicates campaign strategies, plans and results to executive leadership and stakeholders
- Manages overall team budget. Ensures plans meet brand/awareness, performance, account engagement and impact target metrics.
WHAT YOU’LL NEED TO BRING TO THIS ROLE...
- Strong sense of teamwork, collaboration, and relationship management
- Experience in developing and working successfully in partnership with sales teams, product marketing, channel marketing and other internal stakeholders, interfacing at all levels
- Experience building/leading marketing strategy and managing highly leveraged,measurable marketing initiatives in a matrixed environment. Ability to influence atthe senior leadership level
- Exceptional project management experience with marketing campaigns at all phases of deployment, balancing multiple projects simultaneously while meeting all deadlines for deliverables
- Knowledge of reporting techniques with the ability to provide relevant, accurate data and analyses to influence business planning and strategy
- Keen understanding of social media etiquette and how to use various platforms (Twitter, LinkedIn, etc.) to build credibility, network effectively and generate leads
- Candidate should have 8+ years’ marketing experience in B2B technology products or services strongly preferred.
- Ideal candidate has 3+ years specifically supporting a territory, or accounts in a field marketing/ABM capacity
- Experience managing budgets and respect for company spending processes
- Skilled negotiator with proven experience finding creative ways to do more with less, and a track record of staying on budget
- ITSMA ABM Certification or training is preferred
BE YOU—CORPORATE CLONES NEED NOT APPLY.
Pure is where you ask big questions, think differently, and make an impact. This is not just a job, but a place where you have a voice and can accelerate your career. We value unique thoughts and celebrate individuality, and with ample opportunity to learn, develop yourself, and expand into different roles, joining Pure is an investment in your career journey.
Through our Pure Equality program, which supports a flourishing field of employee resource groups, we nourish the personal and professional lives of our team members. And our Pure Good Foundation gives back to local and global communities through volunteering and grants.
And because we understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources, and company-sponsored team events.
PURE IS COMMITTED TO EQUALITY.
Research shows that in order to apply for a job, women feel they need to meet 100% of the criteria while men usually apply after meeting about 60%. Regardless of how you identify, if you believe you can do the job and are a good match, we encourage you to apply.
Pure is proud to be an equal opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or any other characteristic legally protected by the laws of the jurisdiction in which you are being considered for hire.
If you need assistance or an accommodation due to a disability, you may contact us at [email protected].
APPLICANT & CANDIDATE PERSONAL INFORMATION PRIVACY NOTICE.
If you're wondering how or why Pure collects or uses information you provide, we invite you to check out our Applicant & Candidate Personal Information Protection Notice.
DEEMED EXPORT LICENSE NOTICE.
Some positions may require a deemed export license for compliance with applicable laws and regulations. Please note: Pure does not currently sponsor deemed export license applications so we are unable to proceed with applicants requiring stated sponsorship.
PURE’S COMPLIANCE WITH THE U.S. GOVERNMENT COVID-19 MANDATE
In accordance with Pure’s policies, current and anticipated federal regulations, and our ongoing commitment to prioritizing the health and well-being of our employees, partners, and customers, and the community at large, all Pure employees and contractors working in the United States are expected to be fully vaccinated against COVID-19 no later than January 4, 2022. Should you require an exemption for medical or religious reasons, you must initiate Pure’s exemption request process which will determine if an exemption can be granted in accordance with applicable local, state, and/or federal law.