Social Media & Community Coordinator

| Hybrid
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Overview
Responsible for monitoring and engaging with the organization's social media community on a day-to-day basis to boost positive engagement, sentiment, and customer service efforts across channels. Assists with strategy, curation, and scheduling of social media content across a number of platforms including, but not limited to Facebook, Instagram, and YouTube.
Job Description

  • Monitor and reply to inquiries received through social media channels (reviews, comments, likes, mentions, etc.)
  • Engage with key audiences to build and nurture online communities and increase brand presence
  • Respond to all social media inquiries within the hour it has been received to establish an expeditious presence and deftly handle sensitive community interactions
  • Work cross functionally with internal partners to understand business objectives in order to communicate effectively with customers
  • Assure tone and messaging are consistent across all platforms when replying to social media comments and messages
  • Track, monitor, and present social media sentiment reports during monthly executive meetings - this includes creating pivot tables and charts based on analytical data
  • Ability to readjust communication strategies with customers by analyzing social media comment trends and use data to optimize efforts
  • Assist in developing and posting content that reflects the PennyMac brand, aligns with goals, resonates with key audiences, and stimulates action
  • Assist with the creation and development of content ideas for social media, write copy, and collaborate to generate audio, photographic, video, and other multimedia content
  • Performs other related duties as required and assigned
  • Demonstrates behaviors which are aligned with the organization's desired culture and values

Ideal Candidate will have the following:

  • 1 to 2 years related experience in social media marketing and community management, agency experience is a plus
  • Bachelor degree in Marketing preferred
  • Excellent communication, presentation and writing skills
  • Ability to interpret and present channel metrics and analytical data to management teams
  • Demonstrated experience in organization, planning, curating, and scheduling content for social media
  • Proficiency with Excel, PowerPoint, Google Docs and other industry standard tools for social media distribution, research, and tracking
  • Ability to prioritize and manage multiple projects at any given time with special attention to detail
  • Proven experience with social media platforms including YouTube, Facebook, Instagram, Twitter, LinkedIn etc.
  • Demonstrated experience working in a fast-paced, collaborative, ever-changing environment, always bringing humor, tact, professionalism, and a "can do" attitude
  • Ability to monitor and respond to social media posts outside of regular working hours
  • Financial Services and/or mortgage industry and applicable regulatory guidelines preferred
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