Dealer.com, a Cox Automotive brand, is looking for an SEO Specialist II is join our team remotely!
The SEO Specialist II is responsible for delivering Dealer.com's Premium level of Search Engine Optimization services to help achieve subscribers' goals. This includes analyzing website performance data (traffic, rankings, etc.), evaluating clients' websites, and determining actions to improve site performance.
Monthly collaboration on strategy with clients and internal stakeholders like the SEO Copywriters, Performance Managers, Campaign Coordinators, and Social Coordinators is involved. The SEO Specialist II is the client point-of-contact for all organic search related questions and concerns. Besides monthly scheduled calls to review work and strategize, the client also has direct access to the Specialist via email or phone as needed.
Your Role:

• Communicate with clients via monthly calls to review website performance, on- and off-site optimizations and work completed, and proactive ongoing organic strategy. Collaborate with client and internal stakeholders on additional strategies to help the client achieve their goals, and generally act as consultant for client's online search presence.
• Act as SEO account manager, providing clients with process, operational and technical expertise, direct access (call, email) to answer concerns, defend the service by reinforcing the value of Dealer.com's SEO programs, and save potential cancellations.
• Serves as key SEO liaison to client by completing search engine related requests like market and competitive research, webpage optimization, Google My Business optimization, and analysis of analytics as needed on demand.
• Collaborate with internal stakeholders (Copywriters, Performance Managers, Campaign Coordinators, Social Coordinators) on digital marketing strategies to support the client.
• Improve client site performance and KPIs by utilizing white hat search engine optimization tactics. Implement determined strategic content strategy based on site performance and dealer needs; appropriately optimize custom pages and content added to the site.
• Utilizing Dealer.com's analytics platform, analyze and evaluate website performance including, but not limited to, organic visits, visitors, form submissions, conversion rate, bounce rate, and visibility (keyword ranking data) to determine level of client performance and identify areas of opportunities.
• Consolidates and synthesizes customer data and organic website performance, and presents information in client-facing reports that articulates the value of the Premium SEO program. Reports include key performance metrics, impact of previous SEO strategies, site challenges and solutions, opportunities, content strategy, and work completed with context.
• Utilize 3rd party tools like Copyscape, Majestic SEO, SEM Rush, Google Search Console, Google Trends, and Moz Pro to assist with identifying potential site opportunities.
• Troubleshoot negative trends in key performance indicators and search engine visibility. With assistance, determine cause of trend and take corrective action.
• Continually increase SEO knowledge by attending SEO team knowledge share sessions, office hours, and other continuing education opportunities organized. Proactively identify and address implications of algorithm and search results page changes to clients as needed.
• Provides advice, mentoring and training for newer SEO team members.
• All other duties as assigned.

Minimum Qualifications:

• High School Diploma/GED and 3 years' experience in a related field, or the right candidate could also have a different combination, such as any level degree/certification beyond a HS diploma/GED in a related discipline and up to 1 year of experience; or 5 years' experience in a related field
• Understanding of how search algorithms work
• Strong customer service and client management relationship skills
• Knowledge of search engine optimization tactics
• Ability to manage competing priorities
• Working knowledge of Google Analytics, Google Search Console, and other industry tools
• Excellent written and verbal communication skills
• Self-directed, driven, and enthusiastic
• Basic knowledge of Microsoft Office and HTML

What We Look For (Preferred):

• Automotive experience, broad knowledge of digital marketing strategy
• Additional certifications (Google Analytics, Adwords, Hubspot, etc.)

Competencies For Success:

• Customer Focus
• Drive for Results
• Functional/Technical Skills
• Time Management
• Presentation Skills

USD 20.91 - 31.35 per hour
About Cox Automotive
At Cox Automotive, people of every background are driven by their passion for mobility, innovation and community. We transform the way the world buys, sells, owns and uses cars, accelerating the industry with global powerhouse brands like Autotrader, Kelley Blue Book, Manheim and more. What's more, we do it all with an emphasis on employee growth and happiness. Drive your future forward and join Cox Automotive today!
About Cox
Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today!
Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page .
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.
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