Job Title: SEO Analyst

Summary: The SEO Analyst will be responsible for conducting regular analysis to identify opportunities to grow our organic search rankings and traffic, as well as own the creation and management of SEO analytics tooling to track and measure performance against KPIs. Collaborating closely with external and internal key stakeholders across the organization, the SEO Analyst will play a key role in bringing data-driven SEO and content strategies to life.

Reports to: SEO Manager

Essential Duties and Responsibilities:

• Responsible for conducting in-depth analysis to develop our strategy covering technical, on-page, off-page, and local SEO opportunities to drive organic search traffic growth
• Conducts keyword research to define our keyword strategy for optimizing and creating landing pages
• Builds and owns reporting dashboards to monitor performance regularly against our main KPIs
• Shares actionable insights and opportunities with the SEO team, leadership, and key stakeholders across the organization
• Performs gap analysis to unlock opportunities to narrow any gaps with the competition, consumer trends and other channels
• Drives innovation to boldly test new ideas that can accelerate learnings and performance growth
• Champions best practices across the organization that are aligned with SEO "white hat" tactics
• Partners with external and internal key stakeholders within Digital, Marketing, Merchandising, Product Management, IT and more to identify and execute opportunities
• Monitors the competition, consumer trends and search industry changes to stay innovative and agile in an ever-changing environment

Required Skills and Education:

• Bachelor's degree in business, economics, computer science or related field of study
• 3 years of SEO experience (ecommerce experience is a plus)
• Experience with SEO tools including but not limited to: Google Search Console, Bing Webmaster Tools, Google Adwords, BrightEdge, SEMRush, Ahrefs, Screaming Frog, DeepCrawl, Lighthouse and keyword research tools
• Knowledge and experience in technical, on-page, off-page and local SEO
• Intermediate/Advanced Excel skills required
• Experience with Omniture/Adobe Analytics strongly desired
• Experience with SQL, JavaScript, CSS or other coding languages is a plus
• Strong analytical and problem-solving skills to turn data into actionable insights and data-driven decisions
• Self-starter with strong communication, attention to detail and collaboration skills to work effectively with key stakeholders

ALREADY AN ASSOCIATE?

You must apply through our internal portal:
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Why Choose A Career with Designer Brands?

Empowering associates and building strong teams poised to disrupt the retail and footwear landscape through positive change is at the core of who we are at Designer Brands.

• Invested in helping our associates learn, develop, achieve and grow into strong leaders
• Shared commitment to creating a culture fueled by engagement, excitement, optimism and fun
• Dedicated to giving back and community involvement

About Designer Brands:

Designer Brands Inc. is one of North America's largest designers, producers and retailers of footwear and accessories.

• Designer Brands Inc. operates a portfolio of retail concepts in nearly 1,000 locations under the DSW Designer Shoe Warehouse, The Shoe Company, and Shoe Warehouse brands and operates leased locations in the U.S through its Affiliated Business Group.
• Designer Brands designs and produces footwear and accessories through Camuto Group, a leading manufacturer selling in more than 5,400 doors worldwide.