About the role:

We’re hiring an experienced Senior Technical Marketing Manager to build out full programs and processes. In this role, you will support the creation of marketing content that will help customers understand what is possible with Samsara’s Connected Operations Cloud. As our first Technical Marketing Manager, you will lead our cross-functional effort to create delightful education experiences from strategy through execution. In addition to ​​building compelling technical content, you will have the opportunity to set the gold standard of what great product demos look like at Samara–from crafting demo stories that clearly showcase customer value to facilitating the buildout of an environment that powers great demos. 

At Samsara, the Product Marketing team helps to shape the product roadmap, enable customer-facing teams, and drive over 100 new hardware and software product launches each year. At our core, we are expert storytellers, partnering closely with product, sales, customer success, and our broader marketing teams to create solution-driven narratives that resonate with our target audiences across industries and geographies. We are a fast growing team and you can expect this role to evolve over time, with opportunities to take on increasing levels of responsibility and impact our growth.

In this role, you will: 

• Identify and resolve education gaps around technical concepts across our entire product portfolio
• Define and produce technical product marketing go-to-market strategy and deliverables including but not limited to technical marketing collateral, demos, sales enablement and training materials, presentations, and marketing campaigns
• Translate detailed and complex technical concepts into clear and compelling narratives for prospects and customers, working closely with marketing, product, and engineering
• Uplevel our demo strategy, crafting demos that inspire customers to see the possibilities with Connected Operations in partnership with PMM, sales, sales engineers, and engineering
• Present technical content in demos and at events including webinars, trade shows, analyst meetings, and more

Minimum requirements for the role:

• 6+ years of relevant experience in product marketing, solutions engineering, product management, or other roles that demonstrate experience in technical marketing
• Strong technical aptitude to build and maintain knowledge of Samsara’s entire product portfolio
• Superior storytelling and demo skills with an ability to translate technical concepts into simple, intuitive, and concise communication that pinpoints value and key differentiators for customers and prospects
• Excellent written and verbal communication skills. You’re comfortable presenting to internal and external audiences (large and small) and are an expert at creating and editing everything from pithy emails to detailed launch plans to researched white-papers and more
• Strong cross-functional leader – you have experience managing multiple complex projects influencing many stakeholders in a fast-paced environment
• Experience in creating go-to-market strategy with bias-to-action and hands-on experience delivering business results

An ideal candidate also has:

• Experience in B2B marketing, especially with SaaS messaging and sales enablement
• High sense of urgency and ambitious work ethic to drive business outcomes
• Desire to conduct product, customer, and market research
• A passion for producing creative content
• Experience developing demo environments and setting up maintenance processes
• Analytical chops to understand customer data and measure the effectiveness of marketing programs
  

We encourage work samples (blogs/articles, videos, projects, whitepapers, etc.) to be submitted along with the application for this role

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