Senior Strategist at VMLY&R (Detroit, MI)

| Detroit, MI
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Description

Position at VMLY&R

About Us: VMLY&R

VMLY&R is a global brand and customer experience agency that harnesses creativity, technology, and culture to create connected brands. But what does that mean? It means we're a creative agency that is built on the promise of collaboration and human connection. Creating connected brands isn't just what we do - it's what we're known for and who we are. We empower our clients to excel at the intersection of "brand" and "customer experience," starting with simple goals: Create work that becomes part of people's lives; promote value for our clients; and, in the best of cases, help the world.

We're committed to building a united global network of creators and thinkers, regardless of their age, race, skin color, religion, disability, sexual orientation, gender identity or expression. With over 12,000 employees across the globe, our influence is made stronger by applying our collective experiences to tell stories that not only sell products and experiences, but also guarantee positive representations of all communities.

Our unique culture is rooted in a great deal of care for you and your success. Above all else, we are committed to strengthening your experience by ensuring your inner potential continues to be discovered.

We also offer about a dozen employee resource groups (ERGs) that allow you to tap into your personal identities, interests and passions. Our ERGs celebrate ethnic diversity, life as a working parent or caregiver, neurodiversity, the LGBTQ+ community, wellbeing, and more. Regardless of your interests, there is no shortage of opportunities to get involved, so tap into our global network and find where you can make your ideas come to life.

As a Senior Experience Strategist, you will be a key contributor to a human-centered approach that translates human empathy and an understanding of the world into meaningful and impactful experiences. Working as part of experience strategy and customer experience (CX) teams, you'll help anticipate emerging opportunities at the intersection of people, culture, technology and business to identify where to play and how to win for VMLY&R clients. You will have autonomy yet will be supported with a moderate level of direction from experience strategy team leads and will work hand-in-hand helping teammates address client specific needs.

A senior strategist is a primary driver of research (primary and secondary) and synthesizing those into actionable insights. You will be a critical part as a core team member, contributing across all phases of a CX project, leading defined workstreams and contributing to all team's problem-solving and communication activities. Experience strategy is core to the VMLY&R Customer Experience (CX) practice, providing leadership across growth strategy, customer experience and product management, digital strategy, business design and innovation.
Responsibilities
  • Be human-centered in all you do
  • Cultivate a deep understanding of the intersection of consumer motivations
  • Independently execute environment and trends analysis, translating takeaways into actionable insights
  • Can deep dive into data and user analytics to understand behavior and results and develop actionable recommendations.
  • Participate in and facilitate workshops with clients to help push strategic discussions and alignment
  • Execute research in support of the business rationale for CX efforts and developing a roadmap to ensure strategy connections to action
  • Be a thinker and a doer. An innovator and a visionary. A structured advisor (internal and external) with a creative imagination.
  • Partner with experience strategy leads, CX teammates and account leadership to deliver on client needs
  • Contribute to the VMLY&R experience strategy and CX thought leadership and IP
Skills & Experience
  • Strong problem solving and troubleshooting skills, and a superior critical thinker
  • Comfort with planning, executing, and synthesizing different types of research (e.g., capacity to create panels and screeners, leverage online research tools)
  • Has a wide span of knowledge and experience across Digital, CRM, Mobile, Social, CMS, SEO, Commerce, and/or Analytics
  • An innovator and visionary with a creative imagination and a way of working that inspires creativity
  • A demonstrated passion, familiarity, and curiosity with design thinking methodology
  • Ability to communicate effectively, aggregating information into an intuitive, easy to-understand flow (both orally and written)
  • Completion of a bachelor's degree and a multidisciplinary background, preferably in a related major such as marketing, strategy, psychology, sociology
  • Interest in customer experience, product management, strategy, and innovation
  • 3-5 years applicable experience
Our Benefits

As the world leader in communications services, we rely on the creativity of our people to deliver the best work for our clients. In return, we invest in our employees by offering them a diverse suite of benefits from best-in-class carriers, with enough choice and flexibility to keep them and their families healthy and happy today and tomorrow.
  • Corporate gift matching program
  • Paid time off for volunteering
  • Paid parental leave
  • Ranked No. 1 in advertising for our adoption assistance program
  • Corporate discounts
  • VMLY&R Diversity, Equity, and Inclusion (DEI) team, which guides, celebrates, and promotes cultural literacy; increases employee engagement; recruits and retains a diverse workforce; and builds internal opportunities for people to learn and grow.

VMLY&R is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, or physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

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More Information on VMLY&R
VMLY&R operates in the AdTech industry. The company is located in Kansas City, MO, Parsippany, NJ, New York, NY, Washington, DC, Miami, FL, Atlanta, GA, Cincinnati, OH, Detroit, MI, Kalamazoo, MI, Chicago, IL, Nashville, TN, Memphis, TN, Austin, TX, Dallas, TX, Rogers, AR, Minneapolis, MN, San Francisco, CA and Seattle, WA. VMLY&R was founded in 2022. It has 10423 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Dental Benefits, Vision Benefits, Health Insurance Benefits, Life Insurance and 401(K). To see all 67 open jobs at VMLY&R, click here.
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