Senior Product Marketing Manager (Remote)

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SonarSource builds world-class products for Code Quality and Security. Our open-source and commercial code analyzers - SonarLint, SonarCloud, SonarQube - support 29 programming languages, empowering dev teams of all sizes to solve coding issues within their existing workflows. With over 15,000 customers, and a Community Edition trusted by more than 300,000 organizations globally, SonarSource products are a de-facto standard for teams and organizations to deliver better, safer software.

If you are passionate about Software or Online Services and have a knack for building the positioning and messaging of great products to the world, then this is a unique opportunity for you. At SonarSource we are building products that are used and loved by millions of developers around the world, our business is growing very fast and we are continuously engaging more teams and companies with our offering. This is your opportunity to join this adventure in a very dynamic and diverse Marketing Team, help us grow our Product Marketing impact, bringing awareness and adoption of our world-leading products to teams around the globe.

The impact you can have

As a Senior Product Marketing Manager, your first impact will be to engage teams and companies worldwide in caring about the quality and security of their code. Together with the Product Marketing team, you will own the positioning, the messaging of our products. You will deliver authentic content that highlights our products’ latest features and integrations. You will demonstrate to organizations of this world how a developer-first approach to code quality & security benefits both the end-users as well as development teams and organizations. 

You will join an existing squad of Product Marketers coming from diverse backgrounds (devs, PMs, PMMs), driven by raising awareness of our products and continuously engaging our existing community by building a steady stream of product announcements, stories, webinars, blogs and others. 

You will also be part of a team-based organization where you will get to contribute to strategic go-to-markets, be a go-to resource for crafting campaigns, and also have an opportunity to empower the entire company in talking about our products in the most impactful way.

Using your prior Product Marketing experience in software companies, you will contribute to growing the awareness and reputation of our leading developer tools used by millions of developers. You will be surrounded by great people and will contribute to building an authentic brand that is respected and loved around the globe.

On a daily basis, you will

  • Build content to promote our newest features to the world. Own launch activities for upcoming product releases. Maximize the impact with the audience/community that you target.
  • Create various sets of Product Marketing deliverables (blog posts, product announcements, website content, webinars etc.) that contribute to company-wide go-to-market objectives and campaigns
  • Maintain an evergreen and consistent Product Marketing Positioning and Messaging across all channels. Keep our Value Proposition continuously up-to-date with the latest releases and offerings.
  • Work with the Product Management team in defining roadmap priorities. Prepare related go-to-market activities.
  • Consolidate feedback from Sales/Services Teams about our Value Proposition and messaging, and continuously improve our stories and positioning accordingly
  • Foster continuous delivery in the PMM squad, of authentic content and stories which resonate with developers and DevOps audience.
  • Follow Agile principles, work in sprints, and deliver through timeboxes and iterations

The skills you will demonstrate

  • 3+ years of experience in a Product Marketing team at a software company (developer tools or DevOps is a plus). 
  • You have a passion for great software products and the underlying technologies that powers them
  • A technical degree or past experience in a technical role is a plus 
  • You adapt quickly, can respond to changing objectives, and are comfortable with Agile principles
  • You love writing, you care about producing content that will resonate with end-users, who won’t perceive it as ‘marketing speak’
  • You are fluent in English, both written and spoken

  • Note: Although remote is an option we are only looking for candidates in time zones between GMT-6 and GMT+2

Why you will love it here

Safe work culture - we value respect, kindness, and the right to fail.
Flexible hours - we schedule our days in order to be effective at work, while also being able to enjoy life’s important moments.
Great people - we value people skills as much as technical skills and strive to keep things friendly and laid back. Still, that does not prevent us to be passionate leaders in our domains. Our 200+ SonarSourcers from 27 different nationalities can relate!
Work-life balance - keeping a healthy work-life balance is important. This is why some people prefer working some days from home.
Always keep learning - in an ever-changing industry, learning new skills is a must, and we're happy to help our team to acquire them.

What we do

SonarSource was started by a team of developers that wanted to change the way code is built in an agile development process. The company was created to develop the open-source tool SonarQube, which is now the standard in code quality management with over 190,000 instances deployed today. Every day we are focused on solving developers’ next big problem.

Who we are

At SonarSource we believe in people, excellence, and delivery. We’re a team of problem solvers and overachievers who seek out others who are also passionate and relentless in their respective missions. We want to work with people who are ready to fasten their seat belts and be part of an incredible ride. We work hard not because we’re told to, but because we genuinely love what we do and do what we love. If there’s one main message we want you to remember about us, it’s that we push others to be best in class at whatever they do: choose your battle, innovate, take risks, and lead change. Join us; we’ll be smarter and stronger together.

If this sounds like you, apply now!

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • TypeScriptLanguages
    • ReactLibraries
    • JestFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • Google CloudFrameworks
    • AWS (Amazon Web Services)Frameworks
    • AzureFrameworks
    • PostgreSQLDatabases
    • AWS DynamoDBDatabases
    • Google AnalyticsAnalytics
    • AWS QuickSIghtAnalytics
    • AWS Athena / FirehoseAnalytics
    • VWOAnalytics
    • FigmaDesign
    • InVisionDesign
    • SketchDesign
    • ZeroHeightDesign
    • ConfluenceManagement
    • Google DriveManagement
    • Google DocsManagement
    • Google SlidesManagement
    • JIRAManagement
    • TrelloManagement
    • ProductBoardManagement
    • KenticoCMS
    • DocuSignCRM
    • SalesforceCRM
    • YeswareEmail
    • ZoomInfoLead Gen

An Insider's view of Sonar

What’s the vibe like in the office?

In one word: Invigorating. It’s a vibe where we look forward to our work and spending time with our colleagues. We are a tight-knit group who genuinely care about each other both personally and professionally. Our office fosters inclusivity, collaboration, and a team-first mentality. Last but not least, we know how to have FUN.

Michael Edwards

Manager - Enterprise Sales

How do you collaborate with other teams in the company?

We believe that collective intelligence is the key to success which is why we work in squads and form circles to solve a problem or launch a new idea/initiative. This approach works wonders because everyone brings their unique experience, skills, and creativity to the table. When we break away from silos and work collaboratively, everyone wins!

Kirti Joshi

Product Marketing Manager

How does the company support your career growth?

Feedback is a gift. We pride ourselves on a company-wide growth mindset and striving for excellence. There is constant feedback given and received on a daily basis, always with the goal to help improve us as individuals, and thus leading to stronger collective intelligence as a team. Due to this philosophy my career growth was made possible.

Max Steinberger

Manager - Global Enterprise Sales

How do you empower your team to be more creative?

We believe that all SonarSourcers can have an impact on the company (more than just delivery). Thinking big, starting with a WHY, collaborating across our teams, having the right to fail, allowing our diversity to be our strength. With engagement like this, people feel free to tackle real problems and be creative in solutions.

Patrick McKinney

VP of Sales

What are some social events your company does?

From happy hours to global events - we keep our culture alive through time spent together. We travel annually to Switzerland for ‘Grand Raout’. SonarSourcers are sent offsite for a few days to a mysterious destination in Europe. It’s a time to celebrate our achievements, to exercise team building, and to declare our objectives for the year ahead!

Angela Emanuel

Sales Operations Specialist

What are Sonar Perks + Benefits

Sonar Benefits Overview

At Sonar, our employees get to have a direct impact on the company. We believe in people, excellence, and delivery. We operate with a limited hierarchy, our success comes from the sum of all of us, and we remain open minded to others views. We embrace diversity because we see it as a strength. Energized by feedback, we take responsibility to choose our battles, take risks, innovate and lead change.

However, these aren't the only perks you will find at Sonar. We offer an annual company retreat and onboarding in Europe, team based organization: intra-company circles, collective intelligence, employee development, BBLs, weekly demos, team building: Run Club, happy hours, game nights, company swag, downtown office with free parking/commuter benefits, open-space & fun work environment. We encourage diversity, including a global multi-cultural team, equal pay policy, and come as you are motto. We support a healthy work life balance, flexible work schedule, 23 PTO days, maternity leave, company matching 401k, and company sponsored health insurance.

At Sonar, we maintain a people first culture. Every employee has the opportunity to grow and learn. We promote from within, and provide regular feedback and professional development opportunities. We value the right to fail, respect and kindness, and work with team members to achieve their full potential!

Take a look at some of our benefits & perks. You can see more about our company retreat here:

Friends outside of work
Eat lunch together
Intracompany committees
Sonar has a team based organization - intra-company circles, collective intelligence, etc. spanning across various topics: PTO days, process improvements, company events, etc.
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Health Insurance & Wellness Benefits
Disability Insurance
Disability insurance is covered 100% by Sonar.
Dental Benefits
Sonar contributes 90% of the premium, and 60% for their dependents, with a maximum amount based on a good mid-tier plan.
Vision Benefits
Sonar contributes 90% of the premium, and 60% for their dependents, with a maximum amount based on a good mid-tier plan.
Health Insurance Benefits
Sonar contributes 90% of the premium, and 60% for their dependents, with a maximum amount based on a good mid-tier plan.
Life Insurance
Life insurance is covered 100% by Sonar.
Team workouts
We enjoy running (Run Club), joining various athletics classes together, etc. We also have on-site lockers/showers if needed.
Mental Health Benefits
Retirement & Stock Options Benefits
401(K) Matching
Sonar's 401(k) retirement plan matches 4% of the employee's gross salary.
Performance Bonus
Sonar distributes an annual company bonus evenly amongst all employees.
Child Care & Parental Leave Benefits
Generous Parental Leave
Sonar US offers up to 12 weeks paid for the primary caregiver and up to 1 week paid for the secondary caregiver. There is also an onsite mother's room.
Remote Work Program
SonarSource lets all employees work remotely at least 3 times/ week. We have an in-office policy of 2 days/ week.
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
All US SonarSourcers receive 23 PTO days; after 5 years you receive 2 extra days; 10 years you received another 3 days.
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
At Sonar, we encourage sustainable mobility policies and solutions such as the refund of 60% of the transportation subscription. We also offer free parking spaces.
Company Outings
Game Room
Stocked Kitchen
Sonar's kitchen has some snacks, coffee, tea, weekly fruit deliveries, etc.
Some Meals Provided
We enjoy eating lunch together including BBLs with lunch catered, going out to lunch to welcome new joiners, and various events throughout the year.
Happy Hours
Recreational Clubs
Relocation Assistance
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Every SonarSourcer receives a dedicated mentor when they start. This is supplemental to the onboarding journey and will usually last 3-6 months. However, there are always mentors to help with growth.
Time allotted for learning
Paid industry certifications

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