Senior Product Marketing Manager

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Team Overview:
The Product Marketing Team at Glu (subsidiary of EA) is an experienced team responsible for driving all marketing activities from strategy through execution. Our work inspires Glu's games studios and central teams to bring new experiences for players. We are passionate about our community and always look for new ways to engage them. We value collaboration and creative risk taking.
Role Overview:
As the Senior Product Marketing Manager, you will help to bring go-to-market planning for one of Glu's top growth titles, Covet Fashion. You will work directly with the game studio, UA, creative development, data and analytics, PR and research teams to collaborate and improve growth plans for the game, where the players have a passion for fashion. You will report to the Manager, Product Marketing and is based in our San Francisco headquarters location.
Responsibilities:
  • Drive marketing plan strategy for one of our top mobile growth titles in the Glu Mobile studio - focus on strategic leadership across UA, creative, lifecycle, and social
  • Develop growth-oriented strategies to reach new valuable audiences
  • Support direct report(s) in ideating and performing essential strategies, tracing impact back to important business KPIs
  • Project lead GTM programs (product updates and new feature launches, partnership collaborations, and standalone marketing campaigns), working with LiveOps, PR, UXR, and marketing to think about the full player journey
  • Implement marketing campaigns and ongoing projects, including messaging across channels (social, email, push, customer support), collateral creation, and positioning
  • Connect marketing activities to measurable results and make strategic decisions
  • Be the voice of our community for the team - provide important insights while taking into account audience segments and profiles
  • Network and share insights and expertise across growth department
  • Analyze competitive landscape and share insights with the team on important competitors and value proposition
  • Always increase and analyze campaigns and projects based on essential measurements of retention and installs. Allocate time and resources

Qualifications:
  • 6-10 years of relevant product marketing experience focused on consumer marketing
  • Experience working with consumer brands
  • Strong project management skills
  • Ability to match your creative ideas with deep knowledge of digital measurement
  • Lifecycle marketing experience
  • Able to quickly pivot and adjust plans in this dynamic industry
  • Self-starter and experience managing cross-functional programs
  • Can present and earn buy-in for projects with multiple stakeholders
  • Excellent communication and organizational skills
  • Experience in mobile apps ideal; mobile gaming a plus
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What are Glu Mobile (acquired by Electronic Arts in April 2021) Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Intracompany committees
We have our Fun team which volunteers regularly plan and run various company-wide events for team bonding and stress relief. We also have several guilds that meet in various disciplines.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Glu employees can contribute up to $2700 annually to their Medical FSA and 270 a month towards Transit FSA
Disability Insurance
Dental Benefits
Vision Benefits
We have multiple vision plans, including a $0 premium plan for all Full Time Employees.
Health Insurance Benefits
We have 4 different health plans including Kaiser and a HSA account
Life Insurance
Team workouts
Glu's team fitness initiatives include In-office yoga and Grokker team challenges
Mental Health Benefits
We partner with Ginger for 24/7 access to mental health help, anytime
Retirement & Stock Options Benefits
401(K)
401(K) Matching
GLu provides employees with a 401(k) matching plan managed by Empower. We match 50% of contributions up to 6% of an employee's annual gross pay.
Company Equity
Glu offers RSUs as part of our equity package, as well as refreshers for top performers.
Employee Stock Purchase Plan
Glu allows qualified employees to purchase company shares at a discounted price every 6 months.
Performance Bonus
Glu's performance bonus plans are targeted percentage bonus, awarded yearly. Additionally we offer spot bonuses for going above and beyond.
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 16 weeks of parental leave for the primary caretaker. Acme Co. also provides 8 weeks of leave for the secondary caretaker, with a mixture of supplementing EDD, STD and our benefits.
Flexible Work Schedule
Glu provides employees with a flexible work schedule that includes Core hours.
Remote Work Program
Our remote work program includes work from home Full-time remote for all positions during the COVID Shelter in Place
Return-to-work program post parental leave
Company sponsored family events
Glu sponsors family oriented events Semi-annually.
Vacation & Time Off Benefits
Generous PTO
Glu employees receive between 16 and 21 days per year of paid time off based on years of service.
Paid Volunteer Time
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Glu offers pre-tax commuter benefits for all employees including a Transit FSA and CalTrain GoPass.
Company Outings
Glu hosts company outings Semi-annually in addition to our studio and team events.
Free Daily Meals
Game Room
Stocked Kitchen
Glu has a fully stocked kitchen including unlimited snacks, coffee, tea and even Kombucha on tap.
Happy Hours
We offer employees Paid on-site garage parking with 24/7 access and monitoring downtown SF. In Foster City we have free parking.
Parking
Glu Sports, in Foster CIty, pet policy is Occasional bring your pet to work days
Recreational Clubs
Our relocation assistance plan is offered for some positions.
Professional Development Benefits
Job Training & Conferences
Glu offers employees professional development opportunities like Annual individual budget for training, Onsite training courses, The ability to attend job related conferences and seminars.
Tuition Reimbursement
Our tuition reimbursement plan offers help with paying for classes.
Lunch and learns
Glu hosts lunch and learn meetings once per month.
Cross functional training encouraged
Promote from within
Continuing Education stipend
We offer a budget annually for continuing education.
Online course subscriptions available
Customized development tracks
Paid industry certifications
We support paid industry certifications.
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