Description & Requirements
As a senior member of the Product Marketing team- you will lead the development and execution of marketing plans that drive consumer engagement- acquisition- and retention. This individual will flex between product and growth marketing- working closely with Product- Strategy- Data and Design to position digital products- and bring them to market. As the Sr. Manager- Product Marketing you will have the opportunity to drive change and transform Kraft Heinz' digital presence.
Responsibilities

• Lead product marketing strategy across your projects: you will be the voice of marketing across the development and go to market execution of your projects. You will lead the development of product value propositions- insights-driven product positioning statements and key messages that will serve as source of truth for internal and external product marketing communications.
• Bring new products to market: leverage planning processes to lead cross functional teams through go to marketing planning (creative- media- social- crm- data etc.).
• Test & learn to drive product evolution: work collaboratively with media- product- and data teams to lead the implementation of test and learn opportunities that will deepen our understanding of consumer behavior to increase engagement. Work with sr. product manager to ensure learnings inform product roadmaps and drive feature prioritization.
• Manage internal and external stakeholders: work with stakeholders across the organization- navigate conflicting opinions with empathy. Use business- brand- and product team objectives to evaluate marketing strategies and drive outcomes.
• Sell through ideas: lead your team in selling through digital initiatives. Have a deep understanding of your audience and tailor communications to meet their needs and level of understanding.

Qualifications:

• Prior experience in marketing- product marketing or a related field.
• Prior experience managing direct reports and/or external partners.
• Able to navigate ambiguity to provide clear direction to your team - you are able to effectively manage up and delegate task when required to move projects forward. You have a strong ability to lead and influence teams to meet common goals and objectives.
• You have a growth mindset and are eager to learn. You are a strong communicator- who can simplify complex topics for a variety of audiences.
• Proven experience bringing new products to market with full funnel launch strategies and tactical go to market plans.
• Proven ability to leverage data and insights to make informed marketing decisions. Ability to connect marketing and business objectives to show impact.
• Experience working with a range of teams (product- data- insights- strategy- creative) and cross-functional stakeholders.
• A passion for emerging technology. You are on top market trends- and industry leaders who are driving change.

About Us
Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We're on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We're proud of where we've been - and even more thrilled about where we're headed - as we nourish the world and lead the future of food.
Why Us
We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures - as we work together to lead the future of food.
Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we're growing something great here at Kraft Heinz.
Office Collaboration & Hybrid Work Environment
We believe our office environment fuels our collaboration, connection & community as an organization and allows our employees to grow toward greatness. We also believe providing a more flexible and agile model is essential in today's workplace. A majority of our office-based employees will be able to work remotely for up to two days each week. Additionally, employees who are subject to this hybrid model will be eligible to work from anywhere for up to six weeks in a rolling 12-month period (in maximum two-week increments and according to benefits and tax guidelines). Some jobs may be required to be performed fully in office depending on the role's responsibilities and requirements.
Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact [email protected].