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Charlotte, NC

Senior Manager Strategic Segment Marketing, Spectrum Enterprise at Spectrum (Charlotte, NC)

| Charlotte, NC
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At a glance:
  • Are you skilled at developing marketplace and industry analysis to support data-driven go-to-market strategies for telecommunications services?
  • Can you develop opportunity sizing, messaging, positioning and infographics targeted at larger multisite U.S. based clients across multiple industries?
  • Do you desire an influential role in shaping the strategy and growth of a technology leader?

Our company:
At Spectrum Enterprise, our goal is to foster an engaging work environment that encourages our team members to reach their full potential. We promote a culture of excellence that celebrates diversity, innovative thinking and dedication to consistently exceeding client expectations.
Spectrum Enterprise, a part of Charter Communications, Inc., is a national provider of scalable, fiber technology solutions serving America's largest businesses and communications service providers. The broad Spectrum Enterprise portfolio includes networking and managed services solutions: Internet access, Ethernet access and networks, Voice and TV solutions. Spectrum Enterprise's industry-leading team of experts works closely with clients to achieve greater business success by providing solutions designed to meet their evolving needs. More information about Spectrum Enterprise can be found at enterprise.spectrum.com.
As the Senior Manager of the Strategic Segment Marketing, you accelerate revenue by developing and supporting our go-to-market (GTM) strategies for fiber internet access, network, managed services and cloud services used by mid to large enterprises. You work in partnership with multiple teams to create compelling product positioning and messaging programs, GTM strategies and industry thought leadership.
You serve as a strategy and subject matter expert on industry-specific market intelligence, including market sizing, opportunity, industry insights and sales motion. You collaborate with sales leadership and training teams to execute integrated sales enablement strategies, product selling and training. You achieve segment market shares and sales goals by partnering with the Demand Generation team to develop and execute end-to-end programmatic sales and marketing programs. You report directly to the Senior Director of the Strategic Segment for goals and guidance.
Position benefits:
  • Competitive salary with bonus.
  • Health, vision and dental insurance.
  • 100% company match 401(k) up to 6%.
  • Company funded retirement accumulation plan for an additional 3%.
  • Education assistance.
  • Pretax childcare spending account.
  • Paid holidays, vacation days, personal days and sick days.
  • Employee discount on spectrum services where available.

What you will do:
  • Drive revenue by contributing to the annual development of the GTM and business development strategy for the Spectrum Enterprise Strategic segment.
  • Align client and prospect targets to account revenue opportunities for larger enterprise midmarket clients with greater than 400 employees.
  • Inform product development and positioning, segment value propositions and client incentives using market, industry analyst and competitive research insights.
  • Develop targeting and segmentation, buying group personas and route-to-market designs across identified high opportunity and differentiated sub-segments based on firm site counts, industries and geographies.
  • Partner with the client marketing demand generation team to nurture existing client relationships and tell great client stories.
  • Differentiate Spectrum Enterprise by identifying competition and how to effectively position against it.
  • Work with Product Management, Product Marketing, Program Marketing, Demand Generation, Sales Enablement and Sales to support the launches of new products and feature updates.
  • Be an active part of the cross-functional programmatic sales and marketing team to drive program initiatives from inception to final reporting.
  • Collaborate with Product Marketing teams to translate product messaging and value proposition into Enterprise messaging and positioning that Demand Generation teams can use to create and execute on campaign narratives and copy for integrated digital and outbound lead generation efforts.
  • Manage and coordinate with the Demand Generation team to guide the operational design, implementation process and optimization of programs, campaigns, client and prospect event strategy and executive thought leadership opportunities.
  • Contribute to the analysis of the sales funnel, actual revenue and the development of monthly and quarterly reviews versus target, forecast and market demand.
  • Produce a wide variety of formats by partnering with Creative Production and Demand Generation teams, including content, product videos, social media and slide shares.
  • Support sales leadership, management and front line account executives by owning and delivering the GTM content, product positioning and selling tools and strategies via platforms accessible through browser, mobile app or a CRM integrated solution.
  • Contribute to program campaigns that create visibility, establish baseline usage and increase engagement with the Sales organization.
  • Track sales by establishing and managing the Enterprise initiative's return on investment based on sales quota attainment correlated to sales representative usage and engagement.
  • Expand into new industry markets by partnering with Sales, Marketing Analytics, Analyst Relations and the use of third-party research teams to identify opportunities and adjacencies while using competitive, industry and client intelligence programs and market research.
  • Promote the Spectrum Enterprise value story and marketing strategies by working in tandem with Sales leadership.
  • Build relationships with industry technology organizations, forums and thought leaders to remain current on leading industry technology trends and developments.

Required keys for success:
  • Five or more years of relevant leadership experience building and growing a high performing marketing or product management team larger than two team members.
  • Five or more years of progressively responsible experience in product marketing of business-to-business (B2B) for enterprise and strategic clients.
  • Experience supporting fiber network, managed and cloud services and solutions in the Enterprise space.
  • Knowledge of external markets, clients and internal capabilities to identify key target audiences across multiple decision-maker titles.
  • Solid written and interpersonal communication skills.
  • Ability to gain buy-in and alignment across sales, product, technical, operations and executive stakeholders.
  • Proven collaboration skills within function and across peer stakeholders.
  • Product marketing experience, including product launch and promotion, GTM strategy development and execution, product and sales training development, client and market requirements and market research.
  • Proficient in Microsoft Word, Excel, PowerPoint and Outlook.
  • Effective written and spoken English communication skills with all levels of an organization.

How you will stand out from the crowd:
  • Strong analytical skills using business data systems with the ability to develop and interpret data reporting.

Your education:
  • Bachelor's degree in marketing or a related field, or an equivalent combination of education, training and experience (required).
  • Master's degree of business administration (preferred).
MST601 313800-1 313800BR
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Technology we use

  • Engineering
  • Product
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PerlLanguages
    • PythonLanguages
    • ReactLibraries
    • HadoopFrameworks
    • OracleDatabases
    • Google AnalyticsAnalytics
    • TableauAnalytics
    • SprinklrAnalytics
    • CanvaDesign
    • IllustratorDesign
    • PhotoshopDesign
    • AsanaManagement
    • JIRAManagement
    • SmartsheetManagement

What are Spectrum Perks + Benefits

Spectrum Benefits Overview

Working for Spectrum means working to keep people connected to what matters most, helping underserved communities be better connected, and powering the remote and essential workers which were critical in the past two years.

On top of this mission, the employment opportunity here is financially rewarding - with compelling wages, excellent benefits with no increase in cost, and healthy retirement savings options, we provide the security to build a financially sound future.

There are also many opportunities to learn new skills and grow fulfilling and lasting careers. We offer stability in this time of uncertainty.

We are pleased to offer free or discounted Spectrum services to employees depending on where they live. Employees who live in a Charter service area can receive residential TV, high-speed internet and voice services and have access to Spectrum Mobile. Employees who live outside of a Charter service area can get our Spectrum TV Essentials package and have access to Spectrum Mobile services.

Our employees' financial well-being is just as important as their physical and emotional well-being. With our market-leading company match, for every $1 employees put into their 401(k), we put in $1 up to 6% of their eligible pay. On top of that, most employees receive an additional company contribution equal to 3% of their eligible pay into a Retirement Accumulation Plan.

We're proud to provide employees with some of the best benefits in our industry and we're committed to keeping them affordable so you can keep more of your paycheck. For example, we put up to $1,500 into an account to help you pay for qualified health care expenses and we have absorbed the full cost increase for the medical, dental and vision coverage for 8 years in a row.

We're also proud of the ways our employees grow their knowledge. We help cover the costs, like $5,250 per year in tuition reimbursement, so you can focus on more important things, like your path to greater opportunities. With a dedicated focus on career development, employees can have confidence that day one is truly just the beginning.

Volunteer in local community
Partners with Nonprofits
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Diversity Employee Resource Groups
With our business resource groups, we welcome you to be part of a strong community that gives you opportunities to network, develop and grow your career.
Hiring Practices that Promote Diversity
We aim to foster an inclusive culture and workplace where every person feels empowered. No matter your background, identity or beliefs, we welcome you to explore a career with us.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Spectrum offers discounts at specified per location daycares.
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Commuter Benefits
Company Outings
Spectrum employees have plenty of on-site parking options including lots and a garage.
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Promote from within
Mentorship program
We believe mentoring plays a vital role in career growth. We're proud of our mentorship program here at Spectrum.
Online course subscriptions available

An Insider's view of Spectrum

How does your team reward individual success?

Building a culture of success is critical to our companies business success. We have numerous programs that allow peers and leaders to recognize individuals for their contributions. Our Spark allows you to earn points that can be used to purchase gift cards and items from your favorite merchant.


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