Senior Manager, CRM Automation & Execution
Reports to: Sr Director of Demand Generation
Location: open to remote (US Only)
The Senior Manager, CRM Automation & Execution will lead a small team of marketing automation professionals and manage Braze, our multichannel (SMS, email, push, IAM) marketing platform. The successful candidate will ensure campaigns are successfully implemented from the planning stage to execution for our aggressively growing influencer business. This team will drive overall automation strategy, data integrity and best practices for program enhancements to maximize customer value and campaign results. Passion for combining data and technology to create an optimal digital customer journey is a must!
Job Description:
- Support the marketing automation (Braze) infrastructure and architecture to achieve outstanding campaign execution, reporting, and analytics
- Build, QA, and execute complex, integrated marketing campaigns in support of on-going and new campaign initiatives.
- Utilize Braze behavior, data and segmentation capabilities to automate customer driven campaigns and experiences.
- Create campaign workflow documentation and optimization plans.
- Support the build of A/B testing strategy and platform.
- Create full loop feedback offering tactic, content and segmentation optimization opportunities to improve performance.
- Support the seamless data strategy, data flow, and integrations
- Help define and execute improvements to enhance productivity, conversion rates, programs/campaign ROI and sales growth
- Manage a small team of automation marketers
Qualifications
- BS in Marketing or related field
- 5+ years of marketing automation experience (Braze preferred)
- Experience in both B2B & B2C marketing automation
- Management/leadership experience with direct reports a plus
- Advanced segmentation experience
- HTML coding experience
- Experience with sophisticated/complex behavior based customer journeys
- Understanding of the marketing technology landscape (CRM, Data visualization tools, etc.)
Ideal Candidate
- Demonstrated experience with goal setting, delegating tasks and responsibilities, holding teams accountable and providing thoughtful and meaningful feedback.
- An outcome-oriented personality with a high commitment to seeing the job from start to finish and ability to hold themselves accountable for continuous improvement.
- Ability to be organized and efficient, paying close attention to details while handling multiple tasks under short deadlines.
- Excellent executive communication and presentation skills.
- Ability to collaborate and communicate effectively with internal teams to move projects forward.
What's in it for you?
- Interesting problems to solve
- Competitive comp and benefits including medical, dental, and vision
- Paid Maternity and Paternity Leave
- Wellness benefits including workout from home with our live Virtual Fitness Classes!
- 401k retirement plan with LTK matching contribution
- Flexible work schedule plus Summer Fridays (Workday ends at 3pm)
- Virtual Company Happy Hours and Virtual Team Events!
- Disrupting the retail industry!
What you have to look forward to when you work or visit for team huddles at a LTK Office:
- Fully stocked bars and kitchen (free snacks all day!)
- Catered meals weekly
- Monthly Chair massages
- Laidback office environment
- Monthly themed Happy Hours!
- Free access to state of the art gym while working in or visiting our Dallas HQ
- Free Covered Parking on-site while working in or visiting our Dallas HQ
About Us
LTK is the largest global influencer marketing platform. Founded in 2011 by Amber Venz Box and Baxter Box, the company’s mission is to empower the world’s premium lifestyle creators to be as economically successful as possible.
Now in its 10th year, LTK has grown to become a three-sided marketplace, serving creators, brands and shoppers. In November 2021, LTK announced a $300 million investment by SoftBank Vision Fund 2 that values the company at $2 billion.
LTK is the most trusted and effective business-enablement platform for creators, powering their universal LTK Creator Shops™. More than 5,000 retailers employ the LTK Brand Platform for performance-driven campaigns, paid collaborations and content licensing, and invested more than $1 billion in influencer marketing through the LTK platform by summer 2021.
Shoppers purchase more than $3 billion in products annually on the LTK platform and app. LTK is headquartered in Dallas, TX with teams in the UK, Brazil, France, Germany, Australia, China and South Korea and clients in more than 100 countries.
For US-Based Roles: We are not offering new sponsorships opportunities at this time for persons requiring employment visas, such as an H-1B; authorization to work in the U.S. is a precondition of employment.
Any unsolicited resumes/candidate profiles submitted through our website or to personal email accounts of employees of LTK are considered the property of LTK and are not subject to payment of agency fees.
LTK is an Equal Opportunity Employer.