TrueCare24.com is a nationwide Health & Wellness platform at home and work providing end-to-end solutions for COVID-19 testing, screening, vaccination, home care, and corporate well-being services. We are changing the future of how care/healthcare services are bought and delivered. Headquartered in the San Francisco Bay Area, we have a globally distributed remote team of highly skilled and highly committed professionals all over the world.

TrueCare24 is looking for an experienced marketing automation leader with a proven track record in email marketing, especially with sequences and workflows in HubSpot.

Must-Have Qualifications

• 5+ years of direct, hands-on experience developing email strategies, building email nurtures and executing on campaigns. 
• 3+ years in marketing automation platforms especially Hubspot and confident in HTML and CSS
• Experience in building smart lists, workflows and other processes to aid in Account Based Marketing (ABM) and general marketing efforts.
• Extensive experience in creating, reviewing, managing and optimizing lead workflows and marketing operations management processes including lead scoring, lead routing, and efficient Business Development & Sales handover processes.
• Experience in managing contact databases including data cleanliness, merging like records, researching causes of bad or insufficient data in order to correct processes, enriching and uploading prospect lists, etc.
• Experience and understanding of sms campaigns using Kixie or Sakari.
• Superb written and oral communication skills
• A B.S. or B.A. Degree in Marketing, Journalism, or related field.
• Advanced knowledge of spreadsheets and strong excel skills in manipulating and analyzing data using MS Office and G Suite.
• Reliable home office setup.

Nice-to-have Qualifications

• Deep experience and understanding of other major ESP platforms e.g. Marketo, Iterable, etc. 
• 2+ years of direct, growth-focused experience in B2B digital marketing. Healthcare and startup experience is a plus.
• Experience with website analytics tools (e.g., Google Analytics and Mixpanel), SEO tools (e.g. Search Console, SEMrush, Google's Keyword Tool, etc)
• Previous web development in an agile environment
• SQL experience is a plus.

Job Description

Your primary responsibility as a Senior Email Growth Marketing Manager, B2B & B2C is to generate company growth by attracting more and more potential new business & new customers, by converting a higher number of prospects into new B2B & B2C leads, and by engaging and retaining more clients & customers. You will be responsible for the development and execution of our email marketing strategy as well as building thoughtful automation. 

The ideal candidate must have superb written skills and technical ability to create complex email campaigns. We are looking for a highly strategic marketing operations leader who thrives in fast-paced environments and can roll up his/her sleeves to build, deploy, and launch email initiatives quickly while also ensuring quality and complying with brand guidelines.

Key Responsibilities

• By ensuring no lead is left behind in partnership with the Business Development, Sales and Marketing teams, you will help the Growth team to achieve our demand generation goals.
• Define and drive strategy to increase engagement across all pre-sales email acquisition efforts including top-of-funnel email nurtures, landing page retargeting, lapsed contact re-engagement, and bottom-of-funnel acquisition campaigns.
• Develop and manage our marketing automation system (Hubspot) to support demand generation programs, marketing campaigns, webinars, etc.
• Develop playbooks and implement new ways of working to help scale our Marketing programs.
• Own pre-sales email communication from development through execution including. content, relevancy, smart segmentation, and personalization.
• Plan, develop and execute on an A/B testing roadmap (layout, format, frequency, copy, etc). to continuously improve email cadences and workflows performance.
• Testing and deploying email deliverability suggestions and initiatives.
• Develop and present weekly, monthly, and ad hoc reporting on email performance.
• Monitor the marketplace to keep ahead of best practices and put forward perspective on best-in-class email marketing opportunities. 
• Build deeper insights into segmentation through data analysis and behavioral retargeting while also reporting on email list quality and health.
• Market research and competitive analysis.
• Become the point of contact for HubSpot best practices within the Marketing, Sales & Operations teams.
• Create educational/training content for Marketing, Sales & Operations teams.
• Manage vendor relationships.

About You

• Ability to synthesize data, make data-driven decisions and balance quantitative measurement with an intuition-driven bias to action.
• Excellent presentation and interpersonal communication skills.
• Ability to work effectively with a broad spectrum of both internal team members and external vendors/partners.
• A relentlessly resourceful nature. When something needs to get done, you always find a way to make it happen. Even when the work is hard, you have the drive to power through it.
• Thorough understanding of various online and offline marketing funnels.
• Very data-driven and should be curious about and tell stories using data.
• Champion metrics-driven analysis and decision-making throughout the organization.
• Sensitivity to potential trade-offs between performance and branding.
• Think strategically, analytically, and creatively about new ways to reach prospects, customers and lost businesses.
• Strong sense of ownership and determination to get things done.
• Humility and eagerness to learn and grow.
• Elevated aesthetic and quality standards in line with our brand vision.
• Ability to work under tight deadlines with a startup mentality and mindset.

What We Offer

This is a unique opportunity for an experienced marketer who can quickly evaluate growth opportunities, define priorities, and generate growth. You will help us define and create new channels & product features and improve existing ones. This is a full-time remote position.

We are a mission driven company. You will have a unique opportunity to touch thousands of lives on both sides, those who need care and those who provide it. We believe that by using technology we can change the way care is delivered in the US and other countries.

Important

For this position you must have a laptop, a cell phone with a strong signal, a reliable high speed internet connection, and a quiet work area. Your laptop and cell phone should be no more than 2 years old and in good working condition. You should be able to troubleshoot your equipment quickly in case of minor malfunctions.