Senior Field Marketing Manager, Central at CrowdStrike (Austin, TX or Remote)
About the Role:
CrowdStrike is seeking a dynamic, experienced Sr. Field Marketing Manager to drive marketing planning and execution in the U.S. Enterprise & Mid- Market space across routes to market. The Marketing Manager partners with the sales team, channel and alliance partners to support business goals by implementing integrated marketing programs that engages prospects, delivers new opportunities and accelerates existing pipeline. The successful candidate will develop the marketing plan that is consistent with corporate, sales and marketing priorities and initiatives in support of the regions’ strategy and pipeline goals.
We are currently open to candidates that work remotely out of the U.S. Central Region.
What You’ll Do:
Create and execute quarterly and annual regional go-to-market plans across all routes to market to overachieve net-new logo, retention, cross-sell and lead conversion goals.
Gain a deep understanding of the regional business goals, customer drivers and articulate the needs of the region to influence campaigns, digital marketing and other cross-functional needs to support the business requirements.
Manage a very tight project management and collaborate across teams to drive clear accountability and a result-driven mindset.
Measure results by analyzing metrics delivered from marketing programs and regularly report results and trends to sales and marketing leaders leveraging SalesForce and other reporting tools.
Deliver digital marketing activities such as virtual events, lead generation and email nurture by managing activities from concept through post-event follow-up.
Take initiative in a fast-paced environment with multiple priorities, manage projects simultaneously, work on tight deadlines and deliver campaigns on budget and on schedule.
Effectively manage budget and resources to deliver marketing programs in support of sales goals and objectives.
Scale and grow with an organization with a proven track record of working across marketing functional areas.
Bonus Points:
Progressive experience in developing demand within high-tech B2B environment.
BS/BA in Communications, Marketing, Business or related field.
Past experience working with third party providers (conferences, demand gen, list services, etc.) and agencies.
Passion for driving innovation to creatively differentiate CrowdStrike.
Courage to take initiative, address problems, and make continuous process improvements.
Commitment to professionalism and personal growth.
A curiosity for data and enjoys measuring results and uncovering trends.
Previous support of field sales and partner organizations within the or cybersecurity industry.
You must love our business. CrowdStrike is a leader in cybersecurity. We don’t have a mission statement. We are on a mission to protect our customers from breaches. You must be genuinely committed to our mission and eager to learn the details of our business
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