Senior Director, Social Media at GoodRx (Santa Monica)

| Santa Monica | Hybrid
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GoodRx is America’s healthcare marketplace. Each month, millions of people visit to find reliable health information and discounts for their healthcare — and we’ve helped people save $35 billion since 2011. We provide prescription discounts that are accepted at more than 70,000 pharmacies in the U.S., as well as telehealth services including doctor visits and lab tests. Our services have been positively reviewed by Good Morning America, The New York Times, NBC News, AARP, and many others.

Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.

We’re committed to growing and empowering a more inclusive community within our company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools, resources, and opportunities to excel.

With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, those in the LGBTQ+ communities, and Veterans to apply for positions even if they don’t necessarily check every box outlined in the job description. Please still get in touch - we’d love to connect and see if you could be good for the role!

About the Role
The Social Team lives within the Brand Team and shares its mission to elevate GoodRx into a trusted, go-to healthcare brand and to make sure that people understand how GoodRx can help them live a healthier life. 

Reporting to our Chief Brand Officer, the Senior Director of Social Media will rethink and grow our social team, presence and community. We are looking for someone who is as passionate about our mission as we are and who can help us bring it to life in social through content and experiences so helpful and engaging that people will want to have us in their feeds and lives. You would ideally be a social generalist who has built a world-class social presence for a brand in a relevant category. You will be ready to own social from planning to measurement and know how to build cross-functional relationships and alignment to make sure that social becomes part of everything we do. 

What you’ll be doing:

  • Develop, recommend and implement cohesive and innovative marketing plans and strategies for GoodRx Health, Care and Savings and Brand Solutions.
  • Leadership in cross-functional Consumer and B2B marketing organization spanning marketing strategy and campaign planning, advertising and media.
  • Be the “go-to” thought leader and expert in integration of social and brand strategy and engagement planning.
  • Strategically grow and guide the social media team.
  • Build out measurement and reporting infrastructure. 
  • Create synergies between social and other disciplines: PR & Influencer, Customer Engagement & Commerce, Data & Analytics, and Media.
  • Lead innovation and implementation of key strategic frameworks in social and brand strategy with the ability to develop end-to-end solutions with social at heart.
  • Create a long-term strategy for growing a community of advocates for our brand and demonstrate what value we can create for the business.
  • Design, build and lead our organic social machine that can create thumb-stopping, best-in-class health content at scale.
  • Refine the social strategy and develop a playbook for social-first content that cuts through the noise and aligns with our brand.
  • Develop plans for bringing the strategy to live across key content pillars and platforms.
  • Collaborate with brand marketing and the editorial team to create cross-org consensus around the strategic and creative vision.
  • Build an arsenal of tools, frameworks and guidelines to power social listening, editorial planning, community management, content creation, planned & reactive publishing and measurement.
  • Establish and foster effective cross-functional working relationships with our brand, community development, editorial, PR, social impact, acquisition, patient advocacy and pharmacy teams. 
  • Grow our communities and advocacy through impactful influencer partnerships, community outreach initiatives and UGC.
  • Expand our social footprint by entering new platforms in a meaningful way for our followers and brand.
  • Unlock reach and conversion synergies by orchestrating paid and organic content across platforms. 
  • Educate the organization about the role and impact of social on customers, brand and business.

What we’re looking for:

  • 8-10+ experience with social strategy & execution, ideally for a health and wellness brand either at an agency or in-house
  • 5+ years people management, team building experience is a plus 
  • Effective cross-functional leader and consensus builder 
  • Excellent aptitude for developing and presenting big visions, meticulous plans and actionable learnings
  • Proficient in social media and emerging platforms with deep knowledge and experience of marketing health and wellness related content and services
  • On top of cultural and technological marco trends 
  • Conversant in social analytics, social listening and automation tools
  • Broad experience including brand identity, art direction, content strategy and development, video, and paid social media
  • Driven by purpose, focused on results

GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a telehealth marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $35 billion using GoodRx and million consumers visit each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit

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Technology we use

  • Engineering
    • GolangLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • SwiftLanguages
    • pythonLanguages
    • ReactLibraries
    • GraphQLFrameworks
    • KubernetesFrameworks
    • Next.jsFrameworks
    • Node.jsFrameworks
    • React NativeFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • AWS (Amazon Web Services)Services

An Insider's view of GoodRx

How would you describe the company’s work-life balance?

GoodRx hires team members we can trust and empower. With thoughtful hiring, we have assembled a team that is inherently self-motivated, driven and doesn't require (or want) micromanagement.


Vice President, People

What projects are you most excited about?

The GoodRx Above & Beyond Pharmacy Awards. Pharmacy professionals have been the unsung heroes of the pandemic. GoodRx understands how crucial pharmacists are to medication affordability and accessibility. The awards were a cross-functional effort and I'm proud of the work that the team pulled together to amplify the work of pharmacy professionals.


Director, HCP Marketing

What does career growth look like on your team?

The Business Intelligence team guides strategy and provides data-driven insights across the entire organization enabling career growth to move at a very fast pace. Opportunities for ownership and impact are plentiful, so those who are intellectually curious and driven have been able to advance quickly in their careers at GoodRx!


Senior Director, Analytics

What are GoodRx Perks + Benefits

GoodRx Benefits Overview

At GoodRx, we recognize the important role benefits play in helping our employees and their families live healthy, productive lives and plan for the future. That’s why we’re proud to offer a valuable, comprehensive benefits package to advance their physical, financial, and emotional well-being. From robust medical, dental, and vision benefits and access to mental health resources to a matching 401k plan with access to financial advisors, GoodRx offers benefit options to help employees thrive at work, at home and in our community!

Volunteer in local community
Partners with Nonprofits
GoodRx partners with non-profits National Association of Free and Charitable Clinics for Medication Assistant programs and local organizations to organize Community Health Pop-up events
Friends outside of work
Eat lunch together
Open door policy
Open office floor plan
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Employees can contribute annually to their FSA and Dependent Care FSA
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Mental Health Benefits
GoodRx partners with ModernHealth and provides free access to therapy, coaching, and a library of mental health resources
Retirement & Stock Options Benefits
401(K) Matching
GoodRx 401(k) retirement plan matches up to 4%, with immediate vesting for matched contributions
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
GoodRx provides 4 months for the primary parent and 3 months for parent partners
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
GoodRx has a fully stocked kitchen including unlimited snacks, beverages and an amazing onsite Barista!
Happy Hours
Happy Hour every Thursday in our very own Speakeasy Bar!
Pet Friendly
Recreational Clubs
Relocation Assistance
Fitness Subsidies
GoodRx offers a subsidized membership to ClassPass or local gyms TriFit Club in Santa Monica and Fitness SF in San Francisco
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within

Additional Perks + Benefits

Working at GoodRx means you can take pride in knowing that your work has a direct and meaningful impact on our users day to day lives. We are disrupting the healthcare space by making prescription drugs accessible and affordable to Americans.

Aside from a great office environment and "perks", the real benefit is working alongside an empowering leadership team, wickedly smart colleagues all while providing a service that helps its customers.

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