Description
Senior Customer Marketing Manager
Why YOU want this position
Enverus is the leading energy SaaS company delivering highly technical insights and predictive/prescriptive analytics that empower customers to make decisions that increase profit. Enverus' innovative technologies drive production and investment strategies, enable best practices for energy and commodity trading and risk management, and reduce costs through automated processes across critical business functions.
Enverus is a strategic partner to more than 6,000 customers in 50 countries.
We are currently seeking a Senior Customer Marketing Manager to join our Marketing team. This role offers the opportunity to join a rapidly growing company delivering industry-leading solutions to customers in the world's most dynamic and fastest-growing sector.
Performance Objectives

• Build out, manage, maintain, and support the growth of customer advocates through community, engagement, and social proof platforms

• Lead the vision for the Consumer Retention product roadmap create best-in-class retention marketing campaigns across all owned channels (email, push, in-app) and promotions
• Develop close relationships with marketing, sales, and customer success stakeholders, collaborating on shared initiatives that drive advocacy, engagement, and lifetime value.
• Iterate on existing systems and processes to track and increase the frequency of customer advocacy.
• Full funnel customer journey analytics & execution (360 Degrees of customer interaction & measured outcomes including target, reach, penetration, experience, conversion, and optimization).
• Project manage the end-to-end production of assets from aggregating the demand, tracking the supply, driving the production and activation of customer stories

• Identify and source new customer reviews with third-party sites like Gartner Peer Insights, G2 Crowd, Capterra, etc
• Define, launch and manage forums such as customer advisory boards
• Develop and build relationships with customer champions, engaging them throughout their customer journey
• Generate content with the customer advocates for use on Enverus website, in marketing campaigns, sales enablement programs, social channels, and other initiatives
• Identify and win customer references for use in deals

• Collaborate with Sales, Product Marketing & Growth Marketing to promote and repurpose customer stories (quotes, videos, blog posts, and case studies) across multiple communication channels to increase awareness and drive inbound leads
• Support analyst relations, media relations, and events teams in securing spokespersons for interviews, assessments, speaking engagements, panels, workshops and conference participation
• Establish success metrics for the customer advocacy function. Continuously monitor and analyze the results and make improvements accordingly

Competitive Candidate Profile

• 6+ years of customer marketing experience, preferably with running customer reference programs, feedback programs, third-party review sites, and advocacy community groups

• At least 3-5 years of experience developing lifecycle programs; comfortable with segmentation, automation strategy, marketing using digital channels (email, push, SMS, in-app, site, etc.).
• You must have a strong base in CRM tools, campaign strategy and creation, data-driven problem solving, and process management. Familiarity and experience with Techvalidate , Influitive , or similar platforms preferred
• Excellent communication skills (written, verbal, visual), both for internal audiences and customer-facing messaging
• You have cross-functional team experience and shown ability to execute a vision through consensus building, negotiation, and data-driven persuasion.
• Customer-centric and experience serving as the voice of the customer

• Team player with proven success collaborating with cross-functional teams
• Strong interpersonal skills and executive presence
• Flexibility and adaptability to changing needs of customers and the business
• Strong project management skills; results-focused with impactful execution and follow-through; highly detail-oriented
• A strong collaborator able to bring cross-functional teams together for impact

• Highly organized, outcomes-oriented, efficient and expedient under ambitious timelines
• Demonstrated record of operational accomplishment and exceeding KPIs

This role is eligible for: Variable Compensation