Senior Brand Manager, Citysnap.com

Job Description

Senior Brand Manager, Citysnap.com

CoStar Group, Inc. (NASDAQ: CSGP) is a leading provider of online real estate marketplaces, information and analytics, specializing in multifamily and single family residential, office, industrial, retail, hospitality and land property sectors. CoStar Group is the owner of leading popular consumer websites such as Apartments.com, Homes.com, ForRent.com, ApartmentFinder.com and several others. This summer, CoStar Group will launch a new marketplace website dedicated to the New York City market called Citsynap.com, the first-ever, consumer-facing search website and mobile app that will include the most complete inventory of residential real estate listings in New York City when launched.

We are currently seeking a Senior Brand Manager to join our Marketing team. The role can be based in Atlanta, GA or Bethesda, MD. As Senior Brand Manager, your role is to create and develop consumer facing advertising, promotions, communications and content which build awareness, traffic, engagement and loyalty through paid, earned and organic media to successfully launch the new Citysnap.com brand. You'll work closely with a range of stakeholders internally and externally including agencies, media buying, social media, creative, product and senior leadership. This position reports directly to the Vice President of Marketing.

Responsibilities:

• Lead development and implementation of marketing and communication campaigns to ensure 360° integration of brand advertising and messaging across multiple consumer touch points, including TV, Radio, PR, OOH, digital, print, video, mobile, social and influencer.
• Develop creative briefs for agency partners and assist in creative development process; manage workflow of project details and creative direction
• Analyze and translate market research, category trends and consumer insights into business insights that inform strategies to grow the business and unlock new opportunities
• Assist in the planning and buying of media inventory. Ensure media integrates brand messaging across multiple consumer touch points in General and Niche markets.
• Identify opportunities for media and PR sponsorships and activations that will amplify brand awareness and consideration.
• Develop social/influencer campaigns to reach, influence and grow engaged followers and boost site traffic, working in partnership with the Homes/Homesnap PR team to execute
• Work with Marketing Legal Counsel on the review and editing of all marketing and promotional content.

• Ensure all communications are in line with brand identity, guidelines, tone and strategy
• Communicate all Brand and Product Marketing plans and activities with key stakeholders, senior management, regions, staff and dealers
• Responsible for tracking of program budgets and scope of work, ensuring maximum ROI and overall expenditures remain in line with agreed budgets

Experience:

• 5-7 years B2C marketing and/or advertising agency experience.
• Bachelor's degree in Marketing and / or Advertising preferred
• Experience in media planning, creative and production development for television, radio, OOH social and digital.
• Ability to analyze data and develop actionable insights.
• Personable with strong verbal and written communication skills; solid business acumen, able to clearly communicate objectives and outcomes with marketing leaders and cross-functional teams, and present material to a variety of audiences.
• Strong project management skills including a demonstrated ability to deliver against aggressive deadlines and juggle multiple tasks and projects through cross-functional teams and external agencies.
• Ability to translate positioning strategy into creative strategy and execution.
• Extensive experience and skills in project management.
• Proficiency with syndicated data sources, Microsoft PowerPoint, Word and Excel.

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OVERVIEW OF COMPANY:

Founded in 1987, CoStar Group is the leading provider of commercial real estate information, analytics, and online marketplaces. Our suite of online services enables clients to analyze, interpret and gain unmatched insight on commercial property values, market conditions and current availability. Behind some of the most well-known brands in the industry, CoStar Group includes CoStar, the largest provider of CRE research and real-time data; LoopNet, the most heavily trafficked mobile and online real estate marketplace; Apartments.com, the premier rental home resource for renters, property managers and owners; STR, the leading provider of performance benchmarking and comparative analytics to the hotel industry; BizBuySell, the largest online marketplace for businesses-for-sales; and Lands of America, the leading operator of online marketplaces for rural real estate.

Headquartered in Washington, DC, CoStar Group maintains offices throughout the U.S. and in Europe, Canada, and Asia with a staff of over 4,300 worldwide.

WHAT'S IN IT FOR YOU:

Working at CoStar Group means you'll enjoy a culture of collaboration and innovation that attracts the best and brightest across a broad range of disciplines. In addition to generous compensation and performance-based incentives, you'll be supported in both your professional and academic growth with internal training, tuition reimbursement, and an inter-office exchange program.

Our benefits package includes (but is not limited to):

• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
• Life, legal, and supplementary insurance
• Commuter and parking benefits
• 401(K) retirement plan with matching contributions
• Employee stock purchase plan
• Paid time off
• Tuition reimbursement
• Complimentary gourmet coffee, tea, hot chocolate, prepared foods, fresh fruit, and other healthy snacks

Be part of a team of professionals enjoying the opportunity to learn, do, and grow in a rewarding atmosphere. But don't just take our word for it -- see why our team chose to work at and stay at CoStar Group: https://www.youtube.com/watch?v=CVbJRnJ2sX0. We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar is not able to provide visa sponsorship for this position.

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing