Job Description
WELCOME TO THE EMPIRE! Caesars has an amazing opportunity for someone's next great career adventure. Your CRM experience will get you through the door and into an organization and department that is growing rapidly. Break into the exciting new industry of sports betting where career growth is all up to you! Work with the best, learn from the best, and contribute your talents and insights.
BE HOLD! As theCRM Coordinator you will work closely with the CRM Manager to manage the Caesars CRM campaigns and drive retention through all appropriate CRM channels, including email marketing. You will develop and carry out CRM strategy and define campaigns throughout the customer lifecycle to maximize customer retention.
What you will be doing:

• Be hands-on in creating, segmenting, and launching remarketing campaigns, primarily emails and push notifications
  • Building emails, proofreading, testing links, confirming record counts
• A/B or multivariant testing on various CRM campaigns to establish which is the most effective
• Tracking and reporting on CRM campaigns in order to guide improvements, and report into the CRM Manager and Director
• Ensuring all CRM campaigns comply with current best practices in the industry

What you will need

• Bachelor's Degree required
• 1-3 years of professional experience in CRM
• 1-2 years' experience in Salesforce, Marketo or a similar platform
• Proficiency in Excel
• Analytical and data-driven mind
• Excellent communication, proofreading and organizational skills required
• Proficiency in coding language (HTML) is a plus, but not essential
• Knowledge of the sports & gaming industry is a plus, but not essential
• Well organized, able to prioritize work for self and others
• Efficient and confident communicator, strong collaboration and influencing skills
• Have energy and enthusiasm for a new challenge, and an ability to tackle complex regulatory environment
• Eagerness to define how this is done for a new business in the US
• Excited about the opportunity to launch and grow a significant business in a new sector

Essential Functions/Exposures:

• Must be able to sit for extended periods of time
• Must be able to type for extended periods of time
• Must be able to talk on the phone for extended periods of time
• Must be able to write for extended periods of time
• Regular attendance in the office

Caesars provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, national origin, ancestry, sex, age, physical or mental disability, pregnancy, veteran or military status, genetic information, sexual orientation, gender identity or expression, marital status, civil union/domestic partnership status, familial status, domestic violence victim status, or any other legally-recognized protected basis under federal, state or local laws. Caesars complies with applicable federal, state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
About Us
Behold! Caesars Sportsbook is here, and we're proud to be a part of Caesars Entertainment-the number one gaming company in the world with over 80 years of sports betting expertise.
At Caesars Sportsbook, we believe all our Team Members should be treated like Caesars. It's the mantra we were founded on, and the standard that drives us to provide our customers with best-in-class service.
As we continue to Blaze The Trail with our Caesars Sportsbook & Casino app, the expansion of our Caesars Sportsbook retail locations, our World Series of Poker franchise, our William Hill legacy brand, and partnerships with the biggest names in sports and entertainment, we're creating new and exciting opportunities for you to be a part of our empire and make an impact.
Interested in joining the team? Check out our job postings and see what we have to offer, people. And remember-We Are All Caesars!