Product Marketing Senior Manager, GSP at GE Appliances (Louisville, KY)

| Louisville, KY
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Job Location
USA, Louisville, KY

Job Posting Title
Product Marketing Senior Manager, GSP

The Challenge
In this role, you will work with product management, pricing, brand, connected, DTC, and sales teams. You will drive the Commercial growth strategy for Global Specialty Products (GSP).

The successful candidate will drive GSP growth by creating excitement around the category with key internal/external stakeholders. This will be accomplished through a high level of focus and action on the execution of key projects.

What you will Do

Creative Content Creation:
• Responsible for the creative process, messaging, and commercial content for all GSP products
• Develop and execute all merchandising programs (i.e.
• Develop and execute all NPI commercialization planning packages for field sales
• Coordinate activities with Product Marketing to influence Product Plans and Strategies to drive growth
• Drive NPI activities by working with agencies and business stakeholders to deliver assets to schedule and with excellence

Digital & DTC Marketing:
• Drive GSP Digital connection rate and digital engagement.

- Use data to provide tailored messaging/products/solutions to individual customers & segments
• Execute current plan and drive future strategy to achieve more GSP software and accessory sales
• Drive successful Direct to Consumer strategy execution for GSP

Communications, Meetings, Support:
• Manage GSP communications across commercial organization (Training, sales communications, Yammer, etc.)
• Support Commercial Director with key presentations (i.e. M- Review, C-review)
• Support Commercial Director with strategic activities (i.e. Time to Think, RENO, PACE)
• Interface with Field Sales and Customers to maximize effectiveness of merchandising programs

Competitive Intelligence & Brand:
• Maintain Competitive Intel to enable quick decision-making and price/share optimization
• Maintain competitive price and product tracking files
• Become the team expert on the House of Brands strategy, and how to best incorporate it into the full Commercial launch process

What you need to Succeed

Minimum Qualifications:
• BA/BS degree in Marketing or Business-related field
• Minimum of 7 years of Commercial experience (i.e. sales, marketing, pricing and operations)
• Ability to influence across a matrix organization
• Self-initiative with a hunger for excellence
• Ability to prioritize and execute critical tasks in a complex and changing environment
• High attention to detail, presentation, project management, analytical, and interpersonal skills
• Willing and able to travel to customers and GEA sites, as needed

Preferred Qualifications:
• Experience driving growth in Commercial roles (i.e., sales, marketing, pricing)
• Experience with Digital strategies - (i.e., Direct to Consumer, Digital Marketing, Software Sales/Marketing)
• Experience with Data-driven Marketing

GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
More Information on GE Appliances
GE Appliances operates in the Appliances industry. The company is located in Lousville, KY. GE Appliances was founded in 2002. It has 4316 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 45 open jobs at GE Appliances, click here.
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