Product Marketing Manager, Ads Measurement & Insights
We're transforming the grocery industry
Instacart is the North American leader in online grocery and one of the fastest-growing companies in e-commerce. Since 2012, we’ve been working towards creating a world where everyone has access to the food they love and more time to enjoy it together.
Groceries delivered to your door in as little as an hour. It seems simple, right? Well, it’s more complex than that. From re-routing deliveries during snowstorms, to connecting customers with coupons and deals for their favorite brands, to updating over half a billion grocery data lines every night...our efforts bring Instacart closer to being the operating system for the grocery industry.
OVERVIEW
As Instacart’s rapid growth continues, we are looking to add to our Brand Partnerships team within the Business Development group. We are hiring a Product Marketing Manager to focus on building best in class measurement and data products for our CPG advertisers. This Product Marketer will serve as a connection point between our Product, Data Science, Analytics, and Insights teams to ensure we are building products that enable our advertisers to deeply understand their online performance.
ABOUT THE JOB
- Partner with our Product team to build solutions that allow advertisers to: understand their ad performance, glean insights about their customers, gauge the overall health of their eCommerce business, & optimize their online marketing strategy
- Serve as the voice of the customer when partnering with the Product team to develop the product roadmap
- Own go-to-market strategy and support smooth pilot and feature launches
- Partner closely with Sales Enablement to educate our sales team and our advertisers about the value of our data & measurement products
- Conduct competitive research and market analysis
- Author the positioning and messaging of our product offerings, develop sales narratives, and create collateral such as sales decks, detailed FAQs, client trainings, and more
- Collect and aggregate feedback from internal and external stakeholders on their data needs & pain points
ABOUT YOU
- 5+ years work experience, 3+ years in Product Marketing or Marketing Measurement
- Experience in Marketing Measurement, Media Analytics, or AdTech/MarTech
- Ideal Backgrounds may include Media Agency, Retail Data & Insights, eCommerce Data and Insights, or Performance Marketing within the CPG or Retail space
- Strong written and verbal communication with the ability to express complex topics clearly & easily
- Ability to manage multiple projects simultaneously and prioritize responsibilities
- High proficiency with Powerpoint or Google Slides and comfort with basic analytics
- Strong business judgement and creative problem solving skills
- Comfort working both independently and collaboratively
- Ability to navigate and influence internal management-level stakeholders
- An interest in working in a fast-growing, fast-paced environment with changing responsibilities, and a willingness to lend a helping hand wherever it’s needed
Accommodations & Accessibility
At Instacart, we strive to create an accessible and inclusive experience for all candidates. If you need assistance submitting an application through our career site due to a disability, please submit an Accommodations Request Form and someone from our team will reach out soon to see how we may be able to assist.