Lytics, the customer data platform (CDP) built for marketing teams, improves your business performance by connecting the right data to Lytics’ powerful AI engine. By combining unique behavioral insights, machine learning, and real-time campaign orchestration, Lytics equips marketers with the tools to create unique one-to-one marketing campaigns and engagements based on each user’s interests and customer journey. Some of the world’s most innovative brands use Lytics’ CDP technology, including General Mills, Live Nation, Nestlé Purina, AEG, Industry Dive, and Yamaha. We are looking for smart, passionate, and dedicated individuals to grow with us and deliver great value to our customers and company.

As a Product Marketing Manager at Lytics, you will be responsible for go-to-market and sales enablement strategies for our applications. This is a unique opportunity to join a fast growing team at the center of one of the most important strategic initiatives at Lytics. Partnering extensively with the Marketing, Product, and Sales teams, you’ll reinforce the business as a thought leader, compel engagement, and educate customers, prospects, and social influencers. Enterprise software marketing experience, a sense of urgency in the development of content that drives business objectives, and a team-first attitude, are strongly desired.

In this role, you can expect to:

• Product messaging: Create core product positioning and value statements, validate messaging, and use it to help evangelize our product offerings both internally and externally (with customers, partners, industry analysts, press, etc.).
• Product launch: Drive go-to-market execution for launches and feature updates by building and scaling go-to-market plans and playbooks alongside the Marketing team. Create relevant collateral for launches (presentations, one-pagers, white papers, case studies, demos, training materials, etc.).
• Pricing & packaging: Maintain and optimize Lytics’ approach to pricing and packaging as needed. Focus on adoption to fuel retention and monetization.
• Sales enablement: Communicate our value proposition to the Sales team. Work with the Sales team to develop content related to value propositions, competitive differentiators, and product-focused sales materials to support the selling process.
• Buyer personas: Understand the user and customer journeys that are specific to our offerings, and work with content marketing, sales, and others, to align key messages to target audiences within those journeys.
• Voice of the customer: Be an expert on our customers – how they buy and their buying criteria. Serve as the voice of the customer to the internal product-focused teams to reinforce solving customer challenges. Build relevant content to help retain and educate our customers on our product. Drive advocacy.
• Market and segment analysis: Identify, research, and document market opportunities and threats, including trends, solution fit, vendor ecosystem, etc.
• Competitive intelligence: Surface insights and differentiators for competitive offerings; develop and maintain knowledge-base of competitive intelligence and deliver regular internal briefings and enablement on the competitive landscape.
• Work cross departmentally: Collaborate with Customer Success, Product Management, Engineering and Data Science teams to harvest, translate and package powerful use cases and value stories and bring them to market.
• Support analyst relationships.
• Support Lytics’ presence on review sites, including campaigning for new reviews.

You may be a good fit for our team if you have:

• BA/BS degree or equivalent practical experience.
• 6+ years of software product marketing experience, preferably within B2B SaaS.
• Domain expertise in marketing technology, data infrastructure, data analytics, or data warehousing.
• Proven track record of driving successful go-to-market launches that drive adoption and bottom line impact.
• Highly cross-functional, detail-oriented, with the ability to partner with different stakeholders and teams across the company.
• Self-starter with the ability to succeed in a fast-paced and rapidly changing environment; you tend to find solutions rather than problems.
• Excellent communicator and storyteller that can explain complex concepts concisely and articulate points of view persuasively; strong ability to influence people at all levels and in various functions.

Why Work at Lytics?

You will be working in a company with tons of talent, that is in a rapidly growing space with plenty of opportunity. Each individual at Lytics is given a lot of freedom and responsibility day to day. Since we are not a large company you will be able to learn everyone's name, and knowledge transfers quickly across the entire company. In addition the Lytics team is professional, open with sharing ideas and leadership is more than ready to help provide guidance on making you successful.

At Lytics, we recruit and reward employees based on performance and capability, regardless of race, gender, sexual orientation, gender identity or expression, age, educational background, national origin, religion, or physical ability.

Our goal at Lytics is to create an environment where everyone, from any background, can do their best work. We know that the best ideas & the best solutions happen when people bring their uniqueness to work with them. Inclusion is an integral part of how we leverage that uniqueness into our company. Creating a culture of equality and respect isn’t just the right thing to do, it’s also the smart thing. Diverse companies are more innovative and better positioned to succeed in emerging technologies.

Perks:

We are committed to taking care of our team, and along with providing a competitive salary and great benefits for employees and their families, we are dedicated to making sure there are a variety of methods for staff to grow their skills and further their careers. Benefits include affordable health insurance, 401K, flexible PTO, stock options, transportation benefits, life insurance and disability plans.

To get started, click on the link below. To fast track your application, let us know in your cover letter why this job and company is of particular interest to you. We look forward to talking!

https://careers.jobscore.com/careers/lytics