Job Title: Product Marketing Manager

Location: Remote (US-Only)

About InMarket

Since 2010 InMarket has been a leader in 360-degree consumer intelligence and real-time marketing for thousands of major brands. Through InMarket's data-driven marketing platform, brands can build targeted audiences, activate real-time, and measure success in driving sales. 

InMarket, which raised no venture capital funding to date, holds more than 27 patents across location, attribution and digital marketing, and its GeoLink self-service marketing platform was awarded Best Location Marketing Platform at the 2021 MarTech Breakthrough Awards and best Location Platform at the 2020 Digiday Technology Awards. InMarket ranked 280 on the 2021 Deloitte Technology Fast 500 list and its nationwide team is united across more than 20 states.

Job Description

InMarket is looking for an accomplished and data-driven Product Marketing Manager to join our growing product team to support the development of product positioning, messaging, and marketing strategies and tactics for our growing media & measurement solutions.  

As a Product Marketing Manager at InMarket, you will have the opportunity to help guide the product go-to-market strategies, sales enablement efforts, and client-facing tactics by working cross organizationally with key stakeholders from Product, Client Strategy, Marketing, Creative & Sales/Account Management.  In addition, you will play a pivotal role in driving the adoption of both new products we take to market and existing products we continue to enhance.

Duties

• Build quarterly product-specific GTM & promotion plans to help drive awareness and adoption for InMarket’s growing product portfolio
• Define the value proposition, differentiation and messaging strategies for existing and new product features
• Develop and enhance product packaging and rollout plans for new and existing products
•  Create compelling sales and marketing tools to drive new user adoption and increased understanding of our products across multiple channels including leading DMPs and DSPs, as well as agencies and brands.
• Regularly conduct market research to help define InMarket differentiators and develop recommendations for new product/solution growth initiatives
• Research and continually assess competitive platforms/offerings to ensure communication of product differentiation
• Build and maintain competitive battle cards 
• Guide the prioritization and development of client case studies to tangibly communicate the platform/product benefits to our growing client base
• Successfully roll out and train the sales team on new offerings and feature enhancements
• Serve as an internal advocate for our client/platform user needs through continued awareness of our products and upcoming feature enhancements and how they address key client pain points

Requirements

• 3 - 5 years of experience in product marketing, preferably within in AdTech, a DSP/DMP or Enterprise SaaS
• Excellent communication, marketing, and writing skills
• Data-driven decision-making and experience in translating complex, technical products into tangible client-facing, value-based solutions
• Past experience and ability in effectively driving product positioning and messaging
• Sense of ownership and pride in your performance and its impact on the company’s success
• Team player
• Good time-management skills
• Great interpersonal and communication skills

Benefits Summary

• Competitive salary, stock options, flexible vacation
• Medical, dental and Flexible Spending Account (FSA)
• Company Matched 401(k)
• Unlimited PTO (Within reason)
• Talented co-workers and management
• Agile Development Program (For continued learning/professional development)
• Generous Paid Parental Leave

inMarket is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status.