Product Marketing Manager
About Carrot:
Carrot Fertility is the leading global fertility benefits provider for employers built to make fertility care and family-forming affordable and accessible for everyone who wants or needs it. Companies use Carrot to customize a fertility benefit that provides employees financial, medical, and emotional support as they pursue parenthood, reducing healthcare costs and resulting in better clinical outcomes.
The Role:
Carrot is seeking a Product Marketing Manager who has a passion for all things healthcare. In this role, you will work with our GTM and Product teams on our overall employer strategy, build messaging and programs that generate demand and accelerate revenue, and create collateral to educate prospects and consultants. The role will report to Carrot’s Sr. Product Marketing Manager.
- Create and execute go-to-market plans to launch new products and achieve business goals
- Gather, analyze and share competitive and market trends to inform product and marketing roadmaps
- Develop audience-specific positioning, messaging, and collateral for campaigns and product features
- Partner with the Sales and Enablement teams to provide actionable sales tools, training, and consultative engagement to serve the needs of the field (battlecards, whitepapers, presentations, etc.)
- Identify new product needs and market trends based on market research
The Team:
This role will be part of Carrot’s Marketing team. Carrot’s Marketing team is responsible for sharing the Carrot story with the world, coordinating and producing all materials representing the business externally. The Marketing team builds and nurtures relationships with prospects, customers, Carrot members, and the community while creating a brand image that showcases the company in a positive light.
This role will also involve regular collaboration with the Product, Sales, and other GTM teams (Consultant Relations, Solutions Consultant, Enablement, etc.)
Minimum Qualifications:
- 4+ years of marketing experience, preferably in healthcare
- 2+ years of product marketing experience
- Ability to build strong partnerships and influence outcomes cross-functionally
- Excellent communication skills and a demonstrated ability to clearly convey complex ideas and data in written, presentation, and verbal formats
- Comfort with the ambiguity inherent in a fast-paced startup environment
- Experience with healthcare and benefits is strongly preferred
- Ability to blend marketing art and science to deliver impactful, data-driven results
Why Carrot?
Founded in 2016, CB Insights recognized Carrot as one of the world's most promising private digital health companies. In 2020, Carrot was named to Fast Company’s World Changing Ideas awards program, which recognizes companies that are tackling society's biggest problems, and Carrot was named to Fierce Healthcare’s Fierce 15 List of 2021 which recognizes the most promising healthcare companies in the industry. Carrot supports 250+ companies in more than 60 countries across North America, Asia, Europe, South America, and the Middle East.